Bad customs data? As a matter of fact, your method is not right. Foreign trade friends and I often complain that they buy customs data in order to find overseas buyers, but the use of customs data is not satisfactory. Although they find real overseas buyers, it is difficult to develop follow-up, and many customers have no idea of changing or adding new suppliers. Many send development letters through global customs data, but customers reply that they do not need, or they have partners, or they do not directly reply to you, but continue to follow up with customers, frequent email customers are tired, some directly reject or pull into the mail bin, many never follow up.

In fact, in the final analysis, it is not that customs data is not good enough and incomplete, but that the way of use is too closed, without really mining the value of customs data. Just because customs data cannot be used, it means that customs data is not useful. Here I introduce the correct use of customs data “posture”.

I. Unable to find customs data and high price of customs data

Customs data industry competition is increasingly fierce, coupled with the deep mining in data service value and transformation of some corporate websites have started to reach out to customs data, people can take advantage of these customs data to find the “real demand for their products are foreign buyers”, as long as find the enterprise name, you can dig further information, much faster than Google to find customers on efficiency.

However, there are many customs data platforms on the market, and the time and quality of data update are uneven. In addition, the price of using customs data is not cheap at present, which makes many foreign trade people who prepare to use customs data feel headache, so here is to recommend this website: www.tradesns.com, the cost performance is much higher than other customs data websites, the real-time data is very good, the relevant analysis report is also very comprehensive, the most important thing is to query some customs import and export data for free, so as to reduce the initial trial and error cost, friends who are struggling to find customs data can try.

Two, the effect is not good? Reasons why customers do not change suppliers

First of all, the customers found in the global customs data are those who have actually purchased the relevant products. We can directly and accurately search the product keywords. The product is already a mature product of the customer, who has been working for a long time and has many old suppliers.

So-called “born cooked don’t do”, the customer already has a stable of old suppliers, all know each other very, trading and cooperation set up a trust for many times, let’s assume that we have a new suppliers through the global customs data to come to you, quotation, will you continue to cooperate with the existing old suppliers, or find a new supplier?

Customers add/replace a new supplier, including email communication, product proofreading, ordering, stocking, paying, and so on, all with trial and error costs and a certain amount of lead time. Therefore, the same product, the same price, regardless of the customer trust you, what conditions can you offer to attract customers to switch suppliers? Some friends want to say, “My price is very low.” Product prices in the industry have changed, and customers can directly find old suppliers to lower prices and negotiate.

Everyone’s product quality, parameters, prices are almost at the same level, suppliers do not have to you. Therefore, to prepare for long-term follow-up, we must first understand and master the actual ordering cycle of customers!

Third, development misunderstanding

From the customer to the product supplier, to the supplier during the inspection of the order information, inventory, delay, billing, delivery and other work. From order to production, if it is a small item, it takes at least one month, another two months for freight, about three months to complete the order.

When we use global customs data to analyze the purchasing cycle and development frequency, we often fall into the misconception that the success rate will be greatly increased during the peak purchasing season of the target company!

That’s not true!

For example, if we develop in the peak purchasing season, there will be two situations.

First, the customer has placed an order, and there is no other purchase plan during this period of time. Besides, there are many things to confirm with the supplier after placing the order, so there is no extra time to consider what you said.

Second, the customer is about to place an order, you develop customers through the global customs data. Customers have cooperated with old suppliers for many years, and they all know the root of the matter. No matter product quality, manufacturer reputation and transaction process are well guaranteed, they will not consider changing suppliers, and even if they do, they will have one or two standby suppliers.

Whether we develop customers or customers change suppliers, it takes a certain period of time, which cannot be accomplished overnight.

Four, how to do? Development time

So what’s a good time to develop? It is recommended to purchase the off-season before and after the peak season. By this time, the purchased goods have gone to sea, and it takes a long time for the customer to receive the goods until they are delivered. This is also the best time for us to develop customers.

Therefore, do not send development letters to customers all year round as soon as you get the global customs data. For customers with high possibility of cooperation, it is best to classify and manage them, and then track them in accordance with certain cyclic rules. For example: in the off-season, according to the time nodes of 1 day, 3 days, 7 days, 15 days, send a development letter to the customer, often provide the customer with some product information he needs. Keep stimulating your customers and getting them to notice you.

One thing worth noting is the frequency and spacing of emails, which should be controlled and an effort made to establish initial contact with customers. Direct development is difficult, can’t we be the customer’s reserve supplier first? Let customers know us, win the trust of customers, first let customers add us to the supplier’s options. If something goes wrong in the procurement process, we have more opportunities to work with our customers than with unfamiliar suppliers.

With a new product, you can also use the content of your email to attract customers, and by making your presence known, they will notice us. Of course, this requires our foreign trade friends to develop mail content strategies that utilize global customs data to prepare for long-term follow-up. qq:3027719498 tel:13610862236