Nowadays, the Internet has formed the situation of the head player, and even there has been an iron law that: any new small enterprises in the Internet will become Tencent, Ali, toutiao and so on
A creative product alone will always end up like wechat, e-commerce and other fields, and their fields have their own Kings.
Entrepreneurs will have to choose a track and cooperate with its head to have the so-called segmentation world.
Since 2019, some friends have asked me:
“Are product managers now unemployed in the future?”
To answer this question, let me first summarize what are the core skills of a product manager?
Functionally, I think the product manager is responsible for product design and launch.
1. Product design
In product design, the scattered requirements obtained from the demand survey are constructed into visual and visual product renderings through the way of prototype.
2. Product launch
From product prototype design, to development, to promotion to users, and delivery to users, to get user recognition and collect feedback, and then continue to the next version of the product design.
** There are two main reasons ** to worry about product managers losing their jobs
1. Numerous standardized products on the market
B-end tools and saas service manufacturers have sprung up to provide a one-stop service from internal personnel management, e-commerce, warehouse and sales business management.
Small businesses will first choose third-party tools that do not need to be developed to grow their business. For example, enterprises in wechat ecology can use third-party tools to realize their own wechat public account has the ability to pay and receive payments, and use third-party H5 to integrate into their own app to realize other capabilities of their own APP. Third-party tools can quickly open up with enterprise accounts.
2. There are only the top three on the same track
Every industry business abstraction to standardization, is the need to constantly through the product to polish. For example, the attendance management and employee performance setting in OA system were established by the earliest product managers through demand analysis and research of companies in the market.
Only a standardized system can meet the needs of other classes, including attendance management and employee performance, as far as possible.
Small businesses can purchase software to fulfill their needs, eliminating the need to hire product managers. In such software enterprises, there are more product managers. The former product managers only need to solve the problem of providing this function from 0 to 1, but now product managers in enterprises become how to make the iterative design of function change better, and at the same time to meet the enterprise functions of customers.
In essence, there is no change in quantity, and more and more enterprises need a process from standardized product procurement to self-research. With time and business development, they will sooner or later face the need to recruit product managers to solve their core needs.
For example, the online and offline bike rental promoted by the sharing economy is also the integration of payment function, order system, vehicle management, personnel management and many other standardized businesses.
More and more such businesses are standardized. There may be dozens of system players in a certain industry, but after competition, iteration and comparison, only the top three will become the top products, while for an enterprise, choosing cost-effective products will give priority to the top products
** Product managers don’t lose their jobs, they get standard ** instead
In the past, product managers were distributed to various tracks and could create a good product through their own ideas.
To increasingly focus on how to leverage limited resources to create standard business processes, and do secondary or even multiple product iterations based on existing product forms.
Another reason for the diversified development of product managers is that there are products worth remaking in every industry, such as coffee in stores. It is worth the efficient value generated by designing store system after product managers join in and connecting online touch points with offline store business.
But now there are more and more ready-made store systems, enterprises only need to purchase a standardized product. You don’t need to develop it yourself, you can meet basic needs.
Product managers are becoming more standardized. Once a product manager could be a developer, now a product manager needs to have at least prototype, documentation, data, and project management skills. Also responsible for new release data.
** Product manager from scratch to orderly **
Head-focusing is an inevitable result of social development.
Everything will evolve from disorder to regulation. The job of product manager is the same. From the beginning, anyone can be a product manager, to now, product manager needs specific skills to become a product manager.
Will operations lose their jobs?
Traditional enterprises transition to the Internet, the traditional sales skills are not enough, need online operation work.
For example, enterprises need to open up the corresponding product introduction and service process in wechat community, user community, media number and other matrices, and traditional offline sales and marketing employees also need to transform to online. There will be more and more operational demands.
That is to say, the number of product managers will not decrease, but become focused on the head, or the business has been clear, no longer want to do a good product as long as one app or website, but need operation, RESEARCH and development resources, product iterations.
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