Hello, everyone! Hello, everyone! Because of the work reason, need to dig gold to find some material (cough cough, here serious explanation, not to white whoring ~) out of professional habit, simple to see, do not see do not know, a see not aha ha ha ~
preface
I programming professional, originally according to the plan should be to take the programmer bald line, but unfortunately later contact SEO and obsessed with it, so technology transfer to do SEO, is really like the weak tiger in the forest with flying wings, Ushered in a period of life highlights the moment (understand some development technology for SEO has a great advantage ha ha ha ~ even if the code will not knock but will recognize ah ~ 😄) but still can not get rid of the fate of bald (tears ~ 😭)
This is my first post on the Nuggets, and I’m actually a new nuggets user (forgive me for never having heard of the Nuggets before… After all, I’m not a professional developer 😂) My main source of access to information is Baidu, yes, the one everyone knows.
Baidu, which you frequently joked about during the after-dinner tea talk, not only provides a lot of convenience for my work, but also says that he supports me and a lot of network advertising companies that depend on Baidu to eat (SEO depends on him to eat, after all 😄).
I believe that many students, especially the program ape students, you encounter problems in the project, the first time in addition to Google baidu is inevitable. (The truth is that I rarely find the information or solutions I need more easily and accurately on 0 and dog. Go away ~)
If you develop little brothers and sisters think baidu ads too much, give you a programmer dedicated search channel: Kaifa.baidu.com (clean interface without ads, suggested collection! After all, it’s my first time to dig gold, so I always want to bring some gifts to the masses. Ha ha ha, I guess there will be a lot of friends who don’t know ~)
Click on the image to enter the developer’s exclusive search engine. If you haven’t used it before, please check it out
Enter our body below, about the excavation and CSDN& blog garden SEO operation comparative analysis. Before the analysis, you need to do a small SEO knowledge popular science, SEO has been very familiar with friends can skip this part of the content.
SEO knowledge small popular science
As we all know (actually in the SEO field), the success of a website in SEO operation depends on the most important point: the size of the natural search traffic on the site.
Natural search traffic to a site refers to the traffic that comes to the site after a user searches for a keyword through a search engine. That is to say, every day how many people, how many keywords in Baidu search (do not explain here why say Baidu, the latter are based on Baidu), and can successfully enter the site.
We can usually see two kinds of pages in Baidu search results page (advertising page and Baidu snapshot), advertising page we don’t say much, snapshot page can be optimized through certain SEO technology. We usually click on baidu snapshot page. So this Baidu snapshot page is how to come?
I will not go to Baidu Baike screenshots, directly say the results:
Baidu is a search engine, providing information retrieval and query services. The user queries the search keyword, and the search engine returns results (a large number of web pages). But these pages, including the content in them, are not created by Baidu, but by creators like you and me.
Hundreds of thousands of website operators, such as enterprises, social groups and individual webmasters, set up websites on the Internet and create and produce content (whether OGC, UGC or PGC mode).
The search engine is responsible for grabbing all these content back and adding a lot of algorithms to determine which content is more suitable for the desired group of users (search results ranking)
Ok, here I can introduce the real terminology: indexing, indexing, ranking, traffic.
Keywords include, index, ranking, traffic.
Instructions:
A website have N pages (such as the home page, list page, special page, the article details page, question and answer page, download page, and so on various types of pages), all these form a complete page web site, each page has its own theme (, that is, each page has to introduce the page content, they will not be repeated).
Here we introduce the following concepts:
What are keywords?
Keywords refer to the word or phrase of the user search query (e.g., user search: PHP Performance optimization, PHP Performance Optimization solution under Nginx, etc.), so the core theme of each page is the keyword of the page.
For example, if a web page describes a PHP performance optimization solution under Nginx, the keywords on the page can be interpreted as: PHP performance optimization, etc. When the user searches for the word, the page is likely to be returned to the search results and shown to the user.
Assuming that each keyword daily search volume is fixed, then when the site keyword more, search volume will become more. (I.e., hit user requirements)
What is webpage collection? :
How many pages of a website are included in the search engine, (that is, you can search the URL link of this page can be searched in Baidu). Most search engines provide a site command for easy query, which will be discussed later. Note: Inclusion does not mean it will be searchable.
What is an index?
How many pages of a website are indexed by the search engine (that is, you can search through the search keywords can be searched to get this page, but the ranking is not necessarily high), remember: included will not necessarily establish an index, but the establishment of an index must represent the included.
What is ranking?
Ranking is simple. Baidu search returns 10 search results per page by default (not counting paid ads and user-defined search numbers), and the higher the ranking, the more likely it is to be clicked and enter the site. (Here the page ranking can be simply understood as keyword ranking)
What is website traffic?
Every user is traffic, every click of the user is traffic. What comes to the site through search is traffic.
SEO Logic Analysis
The following conclusions can be drawn from the above terms:
1, the wider the coverage of keywords, the greater the traffic (more keywords to meet the search needs of more users);
2, the more the site included, the greater the traffic (more pages included means more keywords);
3, the more site index, the greater the traffic (more index means more effective included, that is, there is a chance to participate in the ranking);
4, the higher the ranking of keywords, the greater the traffic (the higher the ranking, the higher the probability of showing to users, the more likely to be clicked);
So the above four conclusions, can be summarized as a conclusion: the site has more keyword ranking number, the more keywords, the higher the ranking position, the greater the traffic.
So how can the website have more keywords? How do you move up the rankings?
I. How to have more keywords
Previously said, each keyword is a user needs, each page is used to meet the needs of a user, so the number of pages, it means that the number of keywords more. Because each page content has its own core theme, the core theme is the keywords of the page.
More pages, more content (More content generated by more users every day, more content means more keywords to meet the needs of more users from a wider range of search, so this is not to worry about. This sentence seems a bit convoluted ha ~)
Two, how to make the page keyword ranking higher
This article will not be explained in detail ha! There are N answers on Baidu. When you search for this keyword, you can look at which pages rank higher.
Here is a simple example to say that the impact of one of the latitude of the page keyword ranking: web content quality
Content quality (i.e., whether the content on the page is good enough, if Baidu thinks the page is good enough) There are many factors that affect the quality of web content, such as page layout, label specification, content origin and so on. Those who are interested can go to baidu’s official website SEO optimization white paper guide.
Nuggets and CSDN, Blog park SEO data comparison analysis
All right, that’s it. Let’s move on to the formal data analysis. Here I only do the following aspects of the analysis, limited time, just out of professional and professional habits, coupled with my love of the entire front end of the interface (user experience, here to praise 👍), just think to analyze ~
Don’t hit me if the official brother or sister reads this, because I’m about to make fun of it.
Comparative analysis of webpage collection
The site directive of a search engine has been mentioned earlier. Here is a detailed explanation, too lazy to type, directly look at the picture:
Nuggets webpage includes data analysis
Nuggets are always included
Nuggets day
Nuggets week
Gold month collection
Through the site command, the data collected on the webpage of the mining website is as follows:
The total number of entries is 189,227, about 190,000 pages;
Website one day included quantity: 0;
Number of entries in a week: 1;
Site included in a month number: 41;
Note: the value of the site command is an estimated value, not the actual quantity, and is for reference only. In addition, it takes time for a web page to be crawled by a spider through the process of building a database index and finally releasing the snapshot location, that is, to be able to see that it has been included. Different sites from the crawl crawl to the release of snapshot index efficiency is different, depending on the comprehensive quality of the site. CSDN and blog garden can be compared in the back of the site can see the obvious difference.
CSDN webpage included data analysis
CSDN total included
CSDN, included
Week of CSDN collected
Through the site command, the webpage data of CSDN website is obtained as follows:
A total of 97.5 million entries, about 97.5 million pages, close to a small goal;
Site a day included in the number: 42*10+4=424, the odd wipe out 400;
Site included in a week number: 400*7=2800;
Website included in a month number: 2800*4=11200;
Note: Since baidu search returns a maximum of 76 pages of results by default, that is 760 entries. Therefore, the collection is calculated according to the daily amount *7 days within a week.
Blog garden webpage included data analysis
Blog garden total collection
Blog garden day collection
Blog garden week collection
Through the site command to get the blog garden website webpage included data as follows:
The total number of entries is 16.2 million, about 16.2 million pages;
Site one day included number: 84;
The number of entries on the website in a week: 760 +;
Number of entries on the website within one month: 760*4=3040 +;
Note: Although the number of entries per day is only 84, it only represents the number of released snapshots. You can see that the number of entries in a week is more than 760, so the number of entries in a month is calculated according to the number of entries in a week *4 weeks. The situation is different from CSDN, if you don’t understand, look up again.
Data analysis results are included in the website
It can be clearly seen from the collected data obtained from the above search queries that the gap between mining and CSDN and blog Garden is still very large (as well as baidu’s efficiency of releasing snapshots). Specific differ how many times za did not go to calculate, it is some awkward indeed 😅.
Website keyword ranking data comparative analysis
Above we compared the three sites included in the amount of data, as for the index, only webmaster administrator has the authority to baidu official webmaster platform can be queried, outsiders are no way to query the exact number.
But it does not affect us to continue to analyze it, because the purpose of the index is to participate in the ranking, as to how many pages of the website participated in the ranking (number of keywords), ranking position, or can use third-party tools can be queried, hahaha ~
Know how many keywords website ranking and ranking position, you can estimate the overall size of the site traffic! At present, there are a variety of third-party data statistical channels can be queried, here recommended 5118 big data query (like nuggets, is also a rising star, but is SEO field in the rising star, ha ha ha ~)
Let’s take a look at the data
Supplement:
Because CSDN and blog Garden have enabled many secondary domain name sub-stations, such as CSDN, blog.csdn.net blog column, ask.csdn.net q&A column and so on, so we directly query the whole domain ranking, that is, all pages containing the root domain keyword ranking.
As for the weight value inside the can you don’t have to go to the, on the one hand, baidu official no weight, 2 it is this value is from a third party data query platform based on the current query the domain name (not the whole domain) overall keywords ranking data forecast of a flow, according to the flow level and distribution of a weight value, has the reference significance, but in this paper.
Nuggets website keyword ranking data
Number of top 10 keywords: 79;
Number of top 20 keywords: 753;
Number of top 50 keywords: 3,202;
Number of top 100 keywords: 6,164;
CSDN website keyword ranking data
Number of top 10 keywords: 65,374;
Number of top 20 keywords: 156,888;
Number of top 50 keywords: 383,183;
Number of top 100 keywords: 622,422;
Blog garden website keyword ranking data
Number of top 10 keywords: 23,550;
Number of top 20 keywords: 48,866;
Number of top 50 keywords: 96,131;
Number of top 100 keywords: 140020;
Website keyword ranking data analysis results
Here we do not discuss the data after 20, because under normal circumstances, the user search keyword query returned results, according to the current Sorting algorithm mechanism of Baidu, generally can be in the first two pages (that is, the top 20) can find what you need. At the very least, the first three pages, the top 30, would have found the right solution.
If you can’t find a solution to your problem in the first three pages, or in the top 30 of the search results, it means you need to Google it, or there is no suitable solution available online. Maybe you can solve it offline or through other communication channels, such as asking a senior or posing your question in the Q&A column, waiting for the great god to solve it for you ~
Therefore, comparing the number of top 20 keyword rankings of the above three websites, we can get the following data (I put them together for more intuitive comparison, hahaha 😄) :
Number of nuggets’ top 20 keywords: 753;
Number of CSDN top 20 keywords: 156,888;
Number of top 20 keywords: 48,866;
This explains why, as an Internet person who works with code a lot, I only just found out about Nuggets!! And my friend told me that I just know!! (Strong dissatisfaction, the experience is so good, the interface is so fresh and refined website I even know 😠)
Suppose a piece of content corresponds to a keyword that satisfies a user’s need. If this content can only be seen in the nugget, then it is doomed that the content cannot be seen by others through other channels, such as search channels.
It’s as if information of high value is full of occlusion. Shut yourself up and circulate only in your own circle. Good content should get more exposure and reach more people, so that more people can see it more effectively.
So, shouldn’t the scale of quality content produced by many great creators in The Nuggets be known to a wider audience outside of the site (non-Nuggets users)? More high-value content leads to more users, more creators involved in building a community of nuggets.
Shouldn’t that be the ideal? (Soul interrogation…)
thinking
According to the above SEO data query analysis, it can be seen that the effect of the EXCAVATION OF SEO operation to do CSDN and blog park and other similar nature of the platform is not comparable.
Maybe some people will say that CSDN and blog garden is an old website, precipitation for a long time, so SEO do well.
But the development of gold nuggets also have six or seven years, this time is not short. If an online SEO takes 6 or 7 years to run such a site, and has such excellent conditions (a certain size of user base to continuously create a lot of quality content), how can catch up.
These two years have been heard: the Internet into the second half of the stock market, how the development of enterprises and so on.
Can’t help but wonder, what channel does the nugget rely on in the end to do user increment. Other than word of mouth. If there are users who know, please tell me by comment or private message, I’m really curious 😂
Well, the SEO data analysis to this end! Expect nuggets to get better (the user experience is really good!) More and more partners can participate in the construction of the community ~ ~ ~
This article is the first fast growth, the original author: Hu Daxin. Reproduction without authorisation is strictly prohibited.
On the ANALYSIS of SEO operation data of Nuggets and veteran programmer Community Platform (CSDN& Blog Park)