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Original source:Tuo End number according to the tribe public number
The home appliance industry and consumers are quietly upgrading. Such changes in the market make consumers’ expectations of home appliances no longer a simple function satisfaction, but more detailed experience and technological innovation.
Insight into the consumption characteristics of household appliances is beneficial to determine the future trend of the market, so as to actively respond to market changes.
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Tecdat in electrical home appliances brands online research projects, listen to the mainstream electric business platform netizen consumer perception of home appliance, we found the great changes in people’s consumption concept, home appliance is not a simple already meet the functional requirements, but also a consumer to personalization, the expression of quality.
From the perspective of e-commerce big data, among the Top9 household appliance brands in terms of sales volume, low-end products still account for a relatively high proportion of brands winning by price. It can be found that the price of 500-1000 yuan products have risen.
▍ Key Words: quality, intelligence
Consumers’ demands for home appliances are very clear. In addition to functional requirements, high quality and intelligence are what they pursue.
At the same time, big data tells us that personalization, leisure and entertainment, quality of life, consumer electronics, family and other elements in home appliances are favored by more netizens.
▍ Key Words: Quality of life
From the perspective of related word cloud, the purchase demand of home appliances of quality of life is higher, while that of home appliances is more, which reflects the demand of consumers to improve the quality of life.
Consumers mainly buy household appliances, such as rice cookers and air purifiers; Among them, the air purifier reflects the importance of quality of life.
▍ Key Words: Entertainment and leisure
From the perspective of related word cloud, consumers pay more attention to home appliances of entertainment, leisure and quality of life, and pay more attention to new home appliances and personal leisure home appliances.
We see a very high uptake of smart home appliances, as well as fresh air systems and pleasure appliances such as gaming systems and beauty equipment.
▍ Key Words: intelligence
From the perspective of related word cloud, people pay attention to consumer electronics and intelligent products, and have a high demand for intelligent electronic products.
On the one hand, the improvement of family economic level promotes consumers’ hobby consumption; on the other hand, consumers’ interest in new products also promotes the demand for intelligent products.
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