Recently, I believe we were all sold by Inke at a valuation of 6 billion: Founder cashed out 1.2 billion news refresh, which tells us that after the fast running for the past two years, serve on raw (mirror), founder of the guest to become the broadcast industry the highest myth buster – when the industry in constant turmoil and severe adjustment, there are even the moment of death, reflected the guest founding team now financially successful got their entrepreneurial returns.
It is a rare wisdom for entrepreneurs to make cost-effective choices when it is cost-effective. Mr. Bong and his founding team are the latest story.
Feng Yousheng, founder of Inke
The acquisition of live streaming platform Inke by A-share listed Company Xuanya International has finally been finalized. On the evening of September 4, Xuan Ya international announced the details of the deal — it plans to acquire 48.25% of the shares of Hollywood (Inke Live) held by Feng Yousheng, Liao Jieming, Hou Guangling, Inke Changqing, Inke Huanzhong and Inke Yuanda for 2.895 billion yuan in cash. Among them, Inke founder Feng Yusheng personally sold his nearly 21 percent stake in The company for 1.26 billion yuan.
What attracts more attention is the performance of Inke Live. “Inke is more profitable than anyone imagined.” This is what Zhou Yahui, an investor of Inke, said in June when asked about the current development of Inke Live. Inke Reported revenue of 4.338 billion yuan and net profit of 480 million yuan in 2016. According to the latest data for the first quarter of 2017, Inke Live generated 1.035 billion yuan in revenue and 240 million yuan in net profit.
In terms of revenue, Inke live has already surpassed Momo, another platform that has risen rapidly through live streaming. Momo reported revenue of $15.6 million, $57.9 million, $109 million and $195 million in the first four quarters of 2016, respectively. The figure is about 378 million US dollars, or about 2.466 billion yuan.
Through this series of figures, it is not difficult to find that the live streaming industry is booming. We can’t help but wonder why the live streaming industry is so popular. Apart from the complicated capital relationship, what we ordinary people can access to live broadcasting is the live broadcasting content you can see when you open the APP and the live broadcasting technology behind it that you may never notice. These two things together give us a simple answer.
First, what we can see:
Inke’s success: Producing content for new and new people
In the past six months, the livestreaming industry has boomed, Feng said. At the same time, the key point for Inke to rise to the first place in the industry is that inke spreads and promotes rapidly through social networks on the basis of not burning money or taking the original traditional communication channels. “You can often see a message forwarded on wechat, ‘If you are ugly, you should sleep first, and I am beautiful, I live.’ This slogan is specially designed by Inke for the post-90s psychology, and it is very popular.” Feng yousheng said.
Based on the fact that most of the live broadcast content in the live broadcast industry is “appearance level” with serious homogeneity, how to develop in the future? According to Feng yousheng, the current live streaming is just a preliminary form and will mature in the next two to three years, but the growth degree in the next six to one year is the key.
“Live +?” This is the interface for Inke’s future downward development, integrating sports, e-commerce, stars, art, public welfare, corporate image and other elements into the content of the platform. During last year’s Live Broadcast of the Olympics, fu Yuanhui, an Internet celebrity, made her first live broadcast after the games by interacting with her fans on Inke, according to Feng. These planning interfaces are not accidental, but the team approached several young athletes before the Games to enter the live streaming platform.
Technical support service
- Media & Live events
- Live streaming of games, shows and social media
- Live online video education
How to deal with low latency and high interaction
Choose the appropriate data encoding
As a pioneer of audio and video interactive technology, Burqa is the first to apply H.265 coding technology in China
The live broadcast platform of online education industry. In the case of effectively reducing broadband, audio transmission to achieve 1080p high quality, 400 milliseconds of low delay, do not lag, no drop line, no delay.
Choose the appropriate transport protocol
In terms of stability and delay of audio and video transmission, the core of burqa is UDP. We have designed a low delay solution based on UDP. On the basis of priority of ensuring audio, we provide appropriate picture quality according to network speed.
Burqa founder Zhang Xihui said the current delay has been controlled to between 200ms and 400ms. At the same time UDP audio anti-packet loss, about 30 to 50 percent, video packet loss is 10 to 20 percent is invisible.
What does the server side need to do?
The delay and lag of live broadcast are two indicators that are very concerned when analyzing the quality of live broadcast service. The scene of interactive live broadcast is very sensitive to the delay, while news and sports live broadcast pays more attention to the smoothness of playback.
However, in theory, these two indicators are a pair of contradictory relations — the need for lower latency means that the buffer of both the server side and the player side must be shorter, and abnormal jitter from the network is prone to stall; When the service can accept a high delay, both the server and the player can have a long buffer to cope with network jitter and provide a smoother live broadcast experience.
Of course, for users with very good network conditions, these two items can be guaranteed at the same time, here is mainly aimed at users with poor network conditions, how to solve the problem of delay and lag.
There are usually two techniques on the server side to balance and optimize these two metrics.
First, the server provides flexible configuration policies. If the server is more sensitive to the delay requirement, it maintains a small buffer queue for each connection under the condition that the key frame is guaranteed. For the live broadcast with higher requirement of delay, the length of buffer queue should be appropriately increased to ensure smooth playback.
Second, the server intelligently detects the network condition of all connections. When the network condition is good, the server will reduce the size of the buffer queue of the connection and reduce the delay. When the network condition is poor, especially when jitter is detected, the server increases the buffer queue length for the connection to ensure the smooth playback.
Client optimization
summary
As a new form of real-time interaction, live broadcasting has the possibility of integration and innovation with many industry scenes. After the realization of the entertainment broadcast tuyere, will it be the turn of the Internet live education? Compared with traditional online education, live streaming education provides better interactive experience for teachers and students. In addition, teachers and students cannot communicate directly with each other in traditional recorded classes, and students are prone to give up psychology under no pressure. And a good course experience, behind the support of technology. How to meet the requirements of low delay and frequent interaction for educational live broadcasting is the primary problem to be solved by live broadcasting technology.
Burqa interactive new online ~
Every teacher will use the education live platform. You provide the perfect education live broadcast solution:
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Supports multiple teaching scenarios
10,000 people live open class, suitable for online school teaching, large institutions training.
2. One-to-one teaching, suitable for K12 multidisciplinary, online oral English training, vocational education, overseas study training. 3. Small-class class mode supports video rotation of one to six and online video of many people at the same time, which is suitable for small-scale enterprise training, K12 and Oral English teaching. 4. Dual-teacher class, online teachers teach, offline teachers maintain discipline, so as to expand students' knowledge range.
At present, the burqa classroom supports Windows, Mac, iOS, Android, Web and wechat HTML 5. Perfectly adapted to different users' equipment and usage habits.
strong
Powerful supporting functions
Classroom management
In the course of teaching, if a student does not abide by the classroom discipline and affects others' learning, the teacher can chat with the student or several students in the address book to prohibit speech, voice, video, remove and other operations, so as to ensure the class order.
Instant brush synchronization
When the teacher uses the brush and text tool to teach the students, the track dragged by the brush is synchronized with the students in real time.
PDF preloading function
When the teacher uploads and opens the PDF/PPT file, the burqa classroom will preload the file to ensure smooth page turning. Real-time video quality monitoring
In the burqa system, the teacher can measure the network state speed and match the optimal line according to the network delay. No matter where the teacher and students are in class, they can match the optimal line through the network speed measurement to guarantee the best quality course experience.
optimal
More cost-effective billing standards
At the same time of the release of this new function, Burqa also unified the charging mode to the public second rate (3 yuan/hour), this method has a higher cost performance for educational institutions/teachers.
Burqa offers free trial experience and VIP customer manager guarantee service for professional users to ensure that teachers can use the burqa platform barrier-free for 7*24 hours.
Click and experience it now ~~~