MTA launched the installation source analysis, which can help you count the clicks, activation and conversion of promotion through different channels and evaluate channel quality by integrating THE SDK of MTA. IOS platform unique Cookie+ shared storage statistics mechanism, so that you can more accurate statistics promotion effect!
When each new app is launched, you always need to rack your brains to do a variety of new campaigns. At this time, we will launch a variety of advertising channels, so the question comes: how to measure the effect of investing in so many channels? Which channel has the best conversion effect?
Although the goal is: with reasonable input cost, through various ways to optimize, maximize the effect of output.
But each channel and each advertiser’s delivery system are separate and unbreakable, and AD delivery systems or install markets don’t tell you which users installed your app were acquired through which channels.
For this user is completely blind, can only know how many clicks, how many installs, how many boot, how many is real transformation, can only a blind.
Now MTA has launched the installation source analysis. Through the integration of THE SDK of MTA, it can easily count the number of visits and clicks of your promotion channels, as well as the number of installs and conversion rates of different channels, so as to facilitate users to evaluate the promotion effect of various channels and adjust their promotion plans.
① Support full platform installation source analysis, whether Android or iOS, or even just H5 landing page, can be counted to the user in each layer of access, so as to comprehensive statistics to promote the installation effect.
② Support a variety of forms of landing link: including landing H5 (need to inherit JS SDK), the application market (including the APP Store and APP treasure within the various installation market), direct APK download.
③ Support the implementation effect statistics, after the completion of integration, the promotion effect can be immediately seen in the real-time page, users can adjust their promotion strategy according to the real-time effect.
(4) MTA will soon launch full link analysis from AD click to in-app conversion.
(level)
Under an application, multiple launch plans can be created. Under a launch plan, multiple promotion channels can be configured, and each promotion channel corresponds to Tlink as 1 to 1.
Tlink: When users complete the configuration of a promotion channel, MTA will generate a link for analysis and statistics to you according to the application landing link provided by you. You need to configure this link to the advertising system of the corresponding advertisers, and then you can use MTA to count the installation and conversion effect of the corresponding advertisers.
Implementation Principle (schematic diagram)
Leading iOS accurate matching technology: The channel effect statistics of Apple Store are rough and inaccurate; However, the common third-party installation effect statistics in the market have an obvious loophole through UA+IP: Multiple users using the same model on the same network will be identified as one;
The unique Cookie+ shared storage mechanism of MTA can accurately identify the consistency of click and activation, and the statistical channel effect is more accurate on iOS platform, completely avoiding the possibility of missing users by model +IP.
So how does installation source analysis help operate children’s shoes? And let me take “more bookkeeping” as an example to explain how to use MTA installation source analysis to count the delivery effect.
First, integrate the SDK with install source analysis, and then install source Analysis to create your promotion plan.
Then click Configure Promotion Channels to add a channel
Here we take the launch of GUANGdiantong as an example. When selecting promotion channels, select “Guangdiantong” and click “Next”.
At present, MTA supports landing page mode and short chain jump mode, and operators of children’s shoes can choose according to their own operation needs.
I’ll use the example of a direct download
After completing the configuration, click the Tlink link to view it, and you can obtain Tlink for advertising
Next, we will go to the delivery link, and copy the Tlink to the delivery system of broadpoint
Then set up other Settings, you can start to put. When I click the promotion link, I can jump to download APK
When the user installs and starts, the installation conversion is completed.
So what about the effect view? As soon as the launch starts, you can go to the real-time promotion link and click on the data
You can also view the results individually for a delivery plan
You can even view data such as clicks and conversions separately by channel
In the future, MTA will add anti-cheating, anti-brush monitoring and other functions on the basis of installation source analysis, please look forward to it.