“Time is not wasted, creation is not stopped, this article is participating in the 2021 year-end summary essay contest

In fact, planning “2021 year-end summary essay contest” before, I told Qian Qian that I must participate in this year, to collect the prizes. The first version of the summary is finished very early, but after thinking about it, I feel a little emotional & sharp, in order to keep my job, next year continue to move bricks for everyone 🧱, decided not to release 👹

This afternoon you arc gave us a meeting and talked for a long time. I opened up the job log file to add a few thoughts about “community operations” or “content operations” positions (at the end of the article). Looking through these logs, I feel desensitized to post as a year-end summary (lazy hahaha XD)

My work log is in reverse, and I’m sending it out here to give my friends a smile and a look at my “growth” process. Comments are welcome. Help me to step on a Nuggets perimeter back – really want a Nuggets perimeter gift, people participate in activities, raffle perimeter, I don’t have 99%. It’s all in the warehouse. (heart

Work summary for six months after entry

It has been more than half a year since I joined the company on December 9, 2020. After the chaotic activities and sprint data, I sorted out the work traces in the past two weeks, reviewed and summarized the work from January to June, and briefly recorded it.

1. Think bigger

Do content operations need knowledge?

Through the following mind map (omitted in the document), I have sorted out the skills and knowledge required for this position, which are mainly divided into three aspects:

• First, knowledge of event planning: this part is a summary of tool base. “You can’t hammer all nails with a hammer in your hand”. Operation requires a rich toolbox to use different permutation combinations under different objectives to improve efficiency, which is the foundation of execution.
• Second, technical concept knowledge: students in technical community operation must understand basic technical concept and differentiation, so as to have a sense of content quality. They may not be proficient, but they need to understand RoadMap. Otherwise, users ridicule the community content is so watery that you can’t tell what is hydrological and what is dry; They don’t know what kind of content they have, and they don’t know what to recommend, pushing the front end to the back end.
• Third, technical community and cultural knowledge: understanding the developer’s desire for expression and understanding the rules of the community. Maybe this part involves the knowledge related to social behavior and psychology, and there is still a lot of room for expansion (I think the most interesting part of the current work content, I will focus on the summary later).

To be honest, it only became “interesting” when I realized that operations had become a small practical project in sociology.

What kind of activities does the operation need to do?

In other words, what kind of activities does the community need?

1. Growth activity

• Align market growth targets: content volume, number of active authors
• The rules for this kind of activity can be abstracted and then perused (on second thought, listed in the mind map above).

2. Value activities – to create community “beacons” to spread the core values of the community

• Do activities around the head author, pack community opinion leaders — create lighthouse KOL, report community events

• Establish a more direct user feedback channel — Grounded, listen to the public opinion [Digging power Plan – Ridicule Conference] Three-dimensional packaging operation virtual IP “Digging Gold sauce”

• Encouraging community self-governance behavior — “A symbol of the” maturity “of a community is the emergence of” community self-governance “behavior, and more and more”, simple understanding: operating things that students can do, users in the case of “no official incentive”, spontaneous to do 👇

  • User recommended nuggets column: Nuggets column top 100 rankings, come and see what you want
  • My nuggets front end weekly
  • User creation experience: writing standard, the article | get six points of the recommendation
  • Users climb the DATA of the main site, and make the list of recent activities, the list of reading, the list of likes and so on: MoYu DATA

At this point, I immediately changed the “Nuggets information Officer” account and posted an article: Big events of the week, daily events of Digg friends, official creation activities & gossip in the technology circle that you may have missed, we hope to dig out interesting daily autonomous behaviors of Digg friends and let everyone feel that this is a “real, warm and vibrant” community.

2. Get Things Done

I rely heavily on documents and rules. Without writing documents, I cannot think structurally. In my daily life, I habitually abstract out some “reusable” experiences and put them in a knowledge base like Bear and Notion.

Therefore, I encountered all kinds of unexpected problems in orientation new, activity planning, content recommendation and other complicated and trivial work after joining the company. Sometimes, I could not find a clear document reference, so I had to summarize while doing, and looked through the folder of Flying Books, which mainly included the following categories.

• Content recommendation related

  When the operation students recommended the article, including me, they all had a soul question: should this article be recommended? Especially for newcomers, it is actually a difficult thing to understand. So we have this document. The document is slightly.

• Creator equity

  The document is slightly.

• Event planning and review

  At the beginning of planning the activity, I could not find historical data to refer to when estimating the cost and target of the activity. Therefore, during the spring recruitment in March and April, I made a detailed summary of all the promotion details of the activity, the number of participants/output data, the cost of gifts and other aspects, so as to provide reference for the future. For example, the cost of each article, the cost of each boiling point, so that we can “know” the choice of gifts when planning. Document * N is omitted

• New features and projects (Team number, info)

  This part of the reflection summary, always feel inadequate. For now, I’m just going to take a look at the working documents.

  • Team NUMBER: * 5 is omitted

  • Information: Document omitted * 4

• Establish your own daily workflow

  • The document is slightly. Write this daily workflow document, is to facilitate their own and new students to find information, learning rules.

  • The document is slightly. The nuggets’ current operating tools are “primitive,” and there are a lot of small things that need to be handled by people. When it comes to human handling, it’s important to enforce the rules uniformly, otherwise there will be a lot of questions and answers.

  • The document is slightly. Due to limited energy, many parts have not been completed, and the progress is about 60%. With the update of products and operation tools, long-term maintenance may be needed…

3. Curiosity (something I can’t show you. Have slightly)

Here is a collection of learning materials after entry, some worth repeated reading, learning.

Document * N is omitted

2021.7.8 The difference between community and media

Previously, Party A had to cooperate with Nuggets to exchange advertising space resources for marketing activities at work. Nuggets always emphasized the title of “community partner” instead of “media partner” at that time. Although some manufacturers’ marketing departments still use nuggets as “media” – for the manufacturer, essentially what is needed is traffic, and traffic is media. However, one thing needs to be clear:

What is the difference between “community” and “medium”?

The media only cares about the content, while the community cares more about the users behind the content and their desire to express themselves (including producers and consumers).

The Nuggets are positioned as a community, not a medium. That’s why people keep saying that nuggets have an advantage over their competitors because they have active users and high engagement. For example, CSDN’s main traffic comes from tourists who search for information and solve problems on Baidu, while we have a group of real and loyal users who cherish the feathers of the community.

What are the signs of a “mature” community?

In the process of a community from 0 to maturity, if a landmark event or milestone needs to be set, the symbol of maturity may be “the birth of community autonomy event”. In the absence of official support and incentives, community members set their own rules, organize events and create derivatives.

It is as if the baby in the swaddling clothes waiting to be fed (the operation desperately active, the official dress up as water army, etc.) has grown up and can walk independently.

2021.7.16 title party

Personal opinion, just write it down

1. The title is loud and the content is basic. For example, there is a “look will, collect again to see” this kind
2. Irrelevant. The title has nothing to do with the content.
3. Take the edge off pornography. There are words like “little sister, little brother”, “girlfriend” and “sleep” in the title and body, with explicit cover pictures.

2021.7.18 Last Working Sunday

Twenty or thirty years from now, no young person may know the words 996 and week. It’s like…

2021.7.20 Communities need “lighthouses”, not gods

To neglect the process of argument

• God is centralized and gathers conformity through “command”. God controls all sources of information and sets the rules.

• Beacons are directions, attracting conformity through “values”. Lighthouses provide only sources and directions.

• As an operation, three save me:

  • Don’t treat yourself as the “god” of the community — don’t take “rules and unspoken rules” as a sword and act on your heart; Do not take “your own knowledge” as charity to others, do not have a superiority of knowledge;

• Be a “beacon” keeper, lighting the way for night sailings — maintaining rules, promoting community consensus, and helping people find fellow travelers;

• Don’t take praise too seriously. People will mistake you for a “god-like savior,” but you can’t see it at night — don’t accept it.

2021.8.3 Between stimulus and response, we have the right and freedom to choose “right”

Most of the “stimulus-response” is not optimal, and is often controlled by fear, panic, anger and other emotions.

The more blindsided you are, the more you should slow down and make the “right” decision, not the “just in time” response.

“There is a space between stimulus and response, and in that space we have the power to choose our own response. Our response shows our growth and freedom.” (Victor, famous Austrian psychologist Frank)

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Viktor Frank

Teamwork is first and foremost a matter of “building trust”

Teamwork is first and foremost a matter of building trust. Many communications end up with only “gaps” rather than “connections”, often because there is no trust between people and they speculate darkly on the motives behind each other’s “matter-of-fact”. Partners who don’t build trust tend to actively focus on the relationship and argue about the relationship rather than discuss the matter.

Trust is a prerequisite for consensus. However, consensus is not about “arguing” about right and wrong, but about seeking common ground while reserving differences and “verifying” right and wrong.

In the best case, the Owner finally decides to act in the direction of A, but the counterparty thinks the risk is 1, 2, 3. Then, the counterparty’s opinion can be kept and recorded, and verified during the execution and review.

No decision is perfect, but a decision that everyone praises is always problematic.

2021.10.18 Plan an event

An activity online, should include planning – preparation – implementation – review four parts, first write about the planning part. Think about what I do when I plan an event as an Owner.

First I’ll open a blank document and answer the following questions:

1. What is the objective of the activity?

   Please sum up in one sentence what you want to achieve.

2. What are the characteristics of the campaign audience?

   Who are they (user attributes), what do they like (user preferences), what are they doing (user behavior), what do they want? (User requirements).

3. What landing options are available for this event? What is the time, human and financial cost of each solution?

   In terms of gold-digging operation activity planning, the landing scheme mainly includes essay solicitation, live broadcasting, offline salon, online interactive games, etc

4. What resources are available to you? What can these resources be used for?

   Resources include internal resources, external resources, time, manpower, money, channel and flow resources, and partner resources

5. Are your resources adequate? Are certain resources seriously missing and, in the absence of resources, are there significant risks that activity objectives will not be met?

   In the case that there is a great risk that the target cannot be reached, it is not recommended to enter the forced online execution, but to adjust the activity time and adjust the target.

6. In the case of limited resources, which solution can achieve the maximum ROI? And estimate the various costs, including time, labor and financial resources.

   By now, the Owner should clearly know several key points of the planning plan: audience, general landing plan, resources and target effect.

Then start to write the draft of the plan, and add details while writing. If you are uncertain, you can mark it, and then have a meeting with your collaborators to discuss:

A draft can present all the possibilities and your thought process.

1. What specific incentives are used — gameplay mix, reward mix
2. What combination of channels to use — channel to channel, channel and propaganda stage can be arranged and combined to find the most appropriate one
3. Whether to innovate or increase the form of cooperation and obtain more resource support — in many cases partner recruitment and resource replacement can be carried out throughout the campaign
4. …

After the draft is completed, pull will discuss with the co-authors and submit it to the superior for Review, so as to listen to more opinions and suggestions, especially about [activity risk]. After the plan is approved, preparations can begin.

The meanness of the means proves the meanness of the ends

There’s nothing trivial about desk work, and experience is important. Without experience, ask your users, “How would you feel if you saw this?” before writing. A common mistake we make is to cover up the “means” with the “ends” and advertise our products with headlines in an attempt to turn things around and impress everyone.

However, Grandpa Ma told us: if the required means is not justified, the end is not justified, the mean means just prove the mean end.

There’s also a recent story that OceanBase Github likes. It’s a good reminder to those in tech operations or DevRel: Do you really know the bottom line of developers?

2021.11.2 Content activity Planning

A little. It’s not fun to say it. See next year.

Develop an awareness of finding good content

Every content operation should actively cultivate their own awareness of “finding good content”.

Although rules are easy to copy, experience is hard to copy, but I have always believed that the “learning path” of experience can be transmitted, and the “consciousness” can be cultivated.

I also wrote in the weekly homework of the interns that the task of the third week was to “cultivate the awareness of finding good articles”, and I shared a learning path for them, namely, asking questions in the regular staff group: Whether this article is suitable to be put into the Push pool and increase the amount of exposure, it doesn’t matter if you make a mistake, everyone can help you judge and correct the deviation, I will verify your learning results through the following ways —

When I find that your articles are very accurate and almost always approved by regular employees, then I think you and regular employees are in the same “experience space” and share our “good writing judgment criteria”.

Secondly, if you have the initiative to find good articles, then the new employee has the “awareness of finding good content”, which is officially “entered the role of content operation”.

Experience leads to path; Where there is a path, there is a test method; If you don’t get it right all the time, either the purpose is wrong or the method is wrong.

Perhaps for the current stage of the content operation team, everyone must grow fast enough, time waits for no one, you had better be a good article discovery officer, can directly post.

Of course, the learning path can be multiple for different people:

• If you feel like you’re judging technical articles with unfamiliar terms, can’t understand the general idea of the content, or if the technology is outdated/bad — look for the technology map to refresh your knowledge.

• If you feel like you have no idea what a good (or, as it were, high-value/high-increment) article looks like — consult your experienced peers and study their recommended cases. Nuggets community signed author content quality control document, this document also has many examples]

• If you go through a long time, or grasp the standard of good writing is not clear, then you can try to reverse thinking, what is considered low quality?

• If you’re having a hard time getting into the role of managing content (and not understanding what the job entails), think again about what the average user would want to see. What do you want people to see, talk about, and appreciate?

• …

I’ve actually written a grumpy version of my end-of-year operational review, but it’s too emotional and click-tagging to share publicly. But here’s one to pick out:

In terms of the relationship between the user and the product, the operation is the “little guide with the flag” standing in the middle for the user, responsible for guiding the way, understanding the whole picture of the product, answering the tourists’ questions and teaching them the best route to visit. Of course, you also need to make a good impression, earn good reviews and attract more people.

The flag on the content operator’s hand is your awareness of “good authors and good content”. Our content operation needs to bring people to see the “good” of the community, so that more people can visit here and stay.

It’s that simple.

Hope we nuggets community operation big guys, can raise their own “flag”, yeah.

The future, the future

There are so many questions I have asked myself, and I have been looking for answers and correcting them. Because the problems are many, the solutions are many, and there are always better solutions.

So, in 2022, you are welcome to question me, question my work, and help me find problems.

I love all people who love to ask questions. Finding problems is the key to growth. These people who love to ask questions can not only help themselves to grow by finding and solving problems, but also help others to grow. — Thanks also to those who have questions about 2021.

In the future, I will continue to move the brick 🧱 back to the beginning, 2022 or to do three maintain:

• Keep up the learning habit

• Be curious about the world

• Maintain the ability to think independently

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