Hello everyone, I am Quan Zhefang. This is the first article of the original column “Product BB Machine”, and it is also the new starting point of my three-year product journey. My goal is simple: I hope to contribute my industry value to more products and provide an ideal space for students to clash their ideas.


Back to the story, the company is short of manpower recently, the boss gave me two interns HC, yesterday and today we met six children 98 and 99. Speak the truth, tell the truth, a big problem, the face to have a bit since closed……

These six children are different from each other, but their common problems are mainly divided into the following points:

1. I love the job of product manager, but I can’t even name the product manager community.

2. Read two or three mainstream product classics in the market and think I understand the way of product manager.

3. It is understandable to change career, but the reason is to escape the fatigue of the original major and think that product manager is more relaxed or has the right to speak. Black question mark??

4. My yearning for product manager stays in the stage of thinking, but I have not put in much hard work, and my basic knowledge is not solid.

5. Not to mention whether our company is a spare tire, but the interview preparation of 6 people is very inadequate. For example, a student has done a lot of XXXX research on the H5 case of netease Cloud music. As a result, I let an example be silent for n seconds. I also need to remind the case……

I’m not making fun of these 6 energetic and potential kids, but they give me a feeling that I can’t quite identify with as a whole: impetuous and dare to love and hate.

Impetuous, although everyone said that they can endure hardship and willing to learn, but a few months of working as a product manager’s idea stage, I can not see how much dry goods accumulation, so developed the network, years of products dry goods fly, but I did not see how much time they use to self-drive learning shadow.

I don’t know. My standards are too high, you know? Or are they just not trying.

Love it or hate it, my first question is always,

Why technology to product? Why does a hardware product designer become an Internet product manager?

A: I don’t like writing code. I like ideas. I’m too tired to do 3D modeling. I don’t feel tired to do products.

I ????

I like the children’s frankness, outspoken their own ideas, but they seem to have a misunderstanding of the product manager, although I repeat five or six times similar explanation, but their face meng X small face in telling me, you say these I don’t care, I have no fear……

Although these six children all have their own situations, my suggestions to them are all similar, which I think will be of some help to the 0-year-old product novice:

Study more, think more, speak less empty talk.

I recommended a few product communities, some dry goods full public number, let them go back slowly taste it.

2. Make short-term learning plans and plan long-term career development.

You need to make a study plan in a short time to make up for the defects of your basic knowledge, at least to let the interviewer see your accumulation and sincerity. The position of product manager is more and more subdivided, in order to future career development, now we still need to consider what direction we want to do, what direction we are good at, how to get involved in this direction; If you’re just trying to make your resume look better, ignore this tip.

3. Internship is very important. It almost determines your career starting point.

This may be a bit of an exaggeration, but there are two points in your internship that determine your career as a product manager.

A. Your abilities and talents.

B. Ability to lead people (lead your product brother and sister) and willingness to develop you.

A is up to you, B is not up to you, but either way, it’s up to you. Your attitude and actions directly or indirectly determine how far you can go and how good others are willing to treat you.

Everyone will talk about high and broad, low-key learning to do things, don’t be arrogant.

Dislike the live hand no technical content, dislike the distribution of work boring machinery, dislike the arrangement of the superior miscellaneous. Straighten out the attitude first, then lower the posture, observe and learn more.

5, don’t always think about innovation and subversion, for stability, do a normal not cheating product manager, you will win over 80% of the “product manager”.

Line just don’t go for a fancy prototype interaction, high-fidelity yapping, might as well have a good understanding of business logic, look at the document; Product design should be designed in accordance with the user habits that have been cultivated in the industry for many years, so as to ensure the stability and no mistakes. For product interns, it is already excellent. It is better than making a very novel product and being cut down mercilessly because of various unreasonable and incomplete things.

Most importantly, cultivate curiosity, improve self-driven learning ability and independent thinking ability.

Finally, I will talk about these three abilities later. It is difficult to say in a few words. At least, I will experience new products in the industry and communicate with you on PMTalk more.


Above is my some advice to new products 0 years old, I’m not famous, and I don’t know how many new products to see this article, even can affect a person, in time, effort, also won’t waste my word, if you recognize the value of I, please move to help me with the [at] at the end of the article, or help me forward to product communications group, better ~ forward or circle of friends

If you have any questions, you can leave a message to me on the official account. Below is my two-dimensional code on the official account. I hope you can give me more advice and communicate with me.

I am Quanzaifang, a devout Beijing drifter /PM, and we will see you in the next article.

2019/8/30 22:58:17

[product BB machine] is a personal original experience to share, if you reprint the whole article or part of the reference, please also indicate the link, thank you for your attention ~