Google Play Points is a rewards program that encourages users to participate in the Play ecosystem. Specific developers are invited to offer Play Points promotions for specific apps, which increase retention and Points re-entry rates by offering bigger rewards.
Case sharing
From the 3D full-view cartoon rendering and infinite branching combo of Bad Break 3, to the romance reasoning of Undetermined Chronicles, to the open world and strategic combat of Primordia, Meha You continues to experiment with action, text adventure and role-playing.
Meha’s aggressive use of the rich features of the Google Play platform, including Google Play Points, has been an important factor in its success. Three of Meha’s games — Implosion 3, Undetermined Chronicles, and The Original Gods — also participate in the key markets where Google Play Points launched.
Google Play Points, which allows players to use Play Points to redeem rich content in the game, increased paying user retention by around 10%. It is also obvious that the paid percentage and consumption percentage of Google Play Points members are very good, maintaining at 60% or even rising continuously.
Yujun Otin’s business strategy for using Google Play Points is to enhance long-term player engagement and increase player lifecycle value. By offering coupons and special in-app items that can be redeemed using Play Points, Yujun Odin enables its loyal users to recycle their Points back into their games, increasing engagement.
Through Google Play Points, Yujun Odin has established a new model to stimulate user return and increase their willingness to pay. During the rewards campaign, Yujun Odin saw a 15% increase in revenue from paying users and a 59% increase in revenue from new paying users.
We continue to explore more ways to interact with players in Google Play Points, and continue to optimize the exchange to give players a more unique experience.
As the launch partner of Google Play Points in Hong Kong and Taiwan, Legendary’s Wind Kingdom takes advantage of the fact that Google Play Points can reach a large number of paying players in the market. Actively acquire new players and re-engage by redeeming high-value coupons and actively participating in Google Play Points.
The Wind Nation team found that 60-day retention rates for Google Play Points members were nearly 40% higher than for non-members, and the data also showed that users with higher 60-day retention rates were very concerned about gaining additional rewards through Google Play Points.
The success of Wind Nation has given Legendary the confidence to include Google Play Points as an important part of its future campaign operations.
To learn more
As of June 2021, We have launched Google Play Points in over 27 markets (Japan, Korea, USA, Hong Kong, Taiwan, France, Germany, UK, Norway, Finland, Denmark, Sweden, Spain, Italy, Greece, Saudi Arabia, UNITED Arab Emirates, Ireland, South Africa, Netherlands, Switzerland, etc.), It plans to continue expanding into new markets. Stay tuned for the latest updates.