As we enter a New Year, we often do things like revisiting the past and learning about the new. For many game people, the past 2019
Year is a new starting point, but also a year of cultivation, to meet challenges.
This year, the implementation of the New Deal of domestic online games, making the domestic market product threshold is higher, whether it is “big and complete” or “small and beautiful” products, quality is without exception the trend.
Meanwhile, the game goes out to sea also enters golden period. According to the 2019 Game Industry Annual Report recently released by GAMA Data, the overall growth rate of China’s game market and export revenue from overseas markets has increased again, with the revenue exceeding 310 billion yuan, up 10.6%. In addition, overseas users’ spending on domestic games has accounted for 15.8 percent of the overseas game market.
Of course, with the early commercial launch of 5G network technology, many manufacturers have begun to make deep efforts in cloud games to cope with the transition. We can say that 2019 is a turning point for the game industry, and the eve of change. For this reason, calibration of product quality and accurate control of industry head information are compulsory courses for manufacturers in 2020.
So, to help developers get a sense of the real industry wind, WeTest, Tencent’s quality open platform, will present its annual white Paper on China Mobile Game Quality 2019 on January 8, 2020. At present, the official website of WeTest, Tencent’s quality platform, has opened reservations.
In 2019, the white paper makes a more detailed inventory of mobile game development in five dimensions: model overview, compatibility, client, server, security and user reputation. Especially in The Tencent game brand upgrade, the first public Tencent game client performance release standards.
More noteworthy is that this year’s white paper is more oriented to the industry outlet to add the topic of the sea, in the project adaptation, the performance of popular overseas models and plug-in safety issues, to give developers front-line information, timely respond to the changes and challenges in the overseas market.
White paper hotspot 1: new special report on the sea, the first time deep profile of project adaptation and plug-in issues
Nowadays, whether to go overseas is no longer a question for most game developers. According to the white paper, about one-third of Chinese game companies have plans to go overseas. Therefore, 2020 will be a key year for the large-scale landing of the game, but also the middle of the golden period of the game.
But for game developers, going overseas represents both a bonus and a more permanent challenge. Product development, gray scale testing, and launch require us to cross the river by feeling the stones based on past experience. Especially in the core project adaptation, the performance of various models, the most difficult to overcome the plug-in problem, if we do not accurately understand the overseas market, we can not find the optimization scheme.
For example, in the overseas project adaptation of “2019 white paper on Chinese mobile game quality”, Tencent WeTest mentioned that there was a big difference between the overseas TOP1000 list and the domestic TOP1000 list, with only 17.6% model overlap
. At the same time, for the TOP1000 overseas game products, the white paper makes a detailed data analysis in memory configuration, CPU combination configuration, CPU frequency, GPU type.
For mainstream overseas regions such as Japan, South Korea, Southeast Asia, Europe, The United States, and South America, Tencent WeTest analyzed the comprehensive performance of popular Android and iOS models in more detail, and combined with Tencent’s first-tier overseas games to provide the best solution.
Of course, the immediate difficulties of going to sea also have safety issues. As FPS mobile games become more popular worldwide, the number of overseas cheaters has increased by 2.4
Times, the mobile game goes out to sea against external difficulty intensifies. Therefore, Tencent WeTest in the plug-in type distribution, change and other dimensions of the deep profile of the appearance of the principle, so that developers take precautions, the right medicine.
White paper hotspot two: open Tencent game client performance release standards, once again to share Tencent mobile game performance big data
With the development of domestic mobile game technology and various commercial solutions becoming increasingly mature, the market has gradually entered the stage of product quality and technology industrialization. However, the industrialization of technology does not mean the openness of information. For most developers, the client performance standards of domestic first-tier manufacturers and the real performance data of each category of games are still “trade secrets”.
Combined with the experience of previous internal verification, after Tencent WeTest first disclosed the performance of Tencent mobile game big data in 2018, this year, Tencent WeTest also disclosed the performance of Tencent game client release standards for the first time, in terms of performance baseline, memory consumption, frame rate, fluency, CPU occupancy level of Tencent release logic.
In addition, Tencent WeTest also sorted out the common problems in client performance audit, and gave optimization suggestions on the five major client performance problems commonly encountered in mainstream games, such as high memory, high CPU consumption, lag, high power consumption, and flash back.
The third point of the white paper is that mobile game plugins are more sophisticated, helping developers to exploit deadly bugs on a global scale
In the mobile game product quality and the tide of the sea, product safety has higher requirements and challenges. Only as of 10, 2019
Last month, the total number of plugins on Tencent’s mobile games alone was the same as in 2018. What’s more, fatal safety problems accounted for 74.8% of the total compared to last year, with only 2.6% of fatal problems having a moderate impact on products.
It can be said that mobile game external black production has also achieved technology “transformation”. In this year, Tencent WeTest will expand the data to the global scope, in the product research and development above the line operation of the entire life cycle to locate security issues, especially in 2019 mainstream mobile game categories to find signs of growth, “rabbit” security vulnerabilities, to help developers to prevent.
White paper points four: mining the latest market mobile device overview, give systematic compatibility optimization scheme
When 5G commercial accelerated landing, mobile hardware models ushered in the eve of change.
Tencent WeTest based on its own big data capabilities, not only monthly updates the market mobile device user coverage, the first time 5G mobile phones and other new listed models into the test, but also in memory, configuration, screen and other dimensions revealed
The latest mobile device distribution in the market in 2019. As in previous years, based on the big data of all test products on the quality open platform, Tencent WeTest sorted out the seven mainstream compatibility problems in the market, and accurately pointed out the distribution of functions, Crash, installation failure and pull up failure in different memory, GPU and software systems.
White paper hotspot five: grasp user word of mouth change, clear star category“Since moves” user pain point problem
Of course, how the future mobile game market changes in the hands of users, user word of mouth and demand direction directly affect the project approval of a product, the emphasis of resources, more in the product promotion level plays a decisive role.
On the one hand, although role-playing, action, and strategy mobile games still play a leading role in the domestic market in 2019, emerging categories such as Weiqi also make their debut. In the white paper, combined with the data from the Penguin Wind news platform, Tencent WeTest not only pointed out the changes of user word-of-mouth of popular categories that sell well in the market, but also clarified the hot discussion issues among players of star categories.
On the other hand, for the overseas market, Tencent WeTest focuses on the global mobile game market, respectively pointing out the popular overseas markets such as the United States and Japan, which are the category leaders integrating user voice volume.
White paper points six: clear game pressure measurement reference standards, relieve server performance pressure
When the update of smart hardware equipment speeds up, mobile games become the mainstream entertainment mode of generation Z and the new generation, faced with server stress test, developers need more standardized pressure test process and optimization methods to avoid excessive growth of manpower, time and capital costs.
Therefore, Tencent WeTest in this year’s white paper, more clear Tencent game pressure test reference standards, give pressure test core application scenarios and common problems solutions, the first time to help developers relieve the heavy pressure brought by the server.
Looking forward to the future, meet the challenge, Tencent quality platformThe official WeTest website is now open for appointment
In the past four years, as a quality and open platform, Tencent WeTest has been providing comprehensive services such as compatibility, performance, security and public opinion for the majority of developers, and continued to output cloud games, AI automated testing, AI-based synchronous control system, performance big data analysis, public opinion big data analysis, public opinion early warning and other cutting-edge technologies.
With more than ten years of precipitation and four years of “main task” service in the game industry, Tencent WeTest can really look for and solve problems from the perspective of game developers. Since 2016, “China Mobile Game Quality White Paper” has become an important reference in the industry, as well as Tencent
WeTest has been focusing on the mobile game industry for many years and checking the products of Tencent’s self-developed games and first-line manufacturers at home and abroad. The crystallization of the data is the feedback answer after integrating the changes in the mobile game industry for a year, and brings forward substantive suggestions for the majority of mobile game developers. For more information on 2019 mobile game industry data summary, please look forward to the full 2019 China Mobile Game Quality White Paper.
“2019 China Mobile Game Quality White Paper” will be officially released on January 8, 2020. At present, the official website of Tencent WeTest platform is open for reservation. Users who have completed the reservation will receive the email push of the electronic version of the white paper as soon as it is released. Please go toMake an appointment to addressBook early.
