3D visualization is a very popular direction at present. As the saying goes, “words are not as good as tables, and tables are not as good as pictures”. 3D visualization has rich display forms and effects, and aesthetics and sense of design have become more and more important in the CURRENT 3D visualization industry.

The use of color in 3D visual scenes can distinguish different information in the scene, attract attention and strengthen identification. Improper use is not only not beautiful, but also may cause some unnecessary ambiguity. Visual aesthetic standards have four elements: novel, substantial, efficient and beautiful. Today, I will share the application and collocation methods of color in 3D visualization.

Color mood

Color can cause our common aesthetic pleasure, although there is no temperature difference between cold and warm color itself, but color can cause people’s psychological association, so color is emotional. Warm colors, such as red, orange and yellow, are associated with images of the sun, fire and blood, creating feelings of warmth and warmth. Blue, purple, green and other cool colors are easy to associate with space, ice and snow, the sea and other objects, resulting in a sense of cold, rational, calm and so on.

The design of 3D visualization is generally based on dark themes, emphasizing the sense of technology and cool effects. Blue is associated with technology and intelligence. Dark colors also reduce eye irritation and are good for long-term browsing. Have a certain understanding of color mood to do design is helpful.

For example, public security, traffic, government and other industries commonly used blue tone; Banking, finance and other related industries, can be decorated with gold, but remember not to use a large area, easy to cause the feeling of tackiness; Medical, energy and health industries can use green tones to represent hope; E-commerce, entertainment industry, with orange and purple warm colors can render a lively scene.

Color matching method

Nature is composed of a variety of color changes, usually said that the three primary colors are divided into the three primary colors of light and the three primary colors of color, the three primary colors of light are red, green, blue and the three primary colors of color are red, yellow, blue. The three primary colors of light, mixed in a certain proportion can present a variety of light colors, computers, mobile phones, screens, etc., are composed of red, green, blue three kinds of luminous color dots. Three primary colors mix according to different proportion and strong and weak, can produce all sorts of color change of nature. Generally, color matching is performed by changing hue (H), saturation (S), and brightness (B).

For example, in THE HSB phase ring, the three brightest colors are respectively yellow-green, yellow-orange and yellow. If the main color needs to be brightened, the color from blue to blue-green can be changed while mixing white. If the color needs to be dimmed, it is the opposite, so that too dirty colors will not appear in the process of modulation gradient change.

The color scheme

  • Complementary color: Complementary color is the color with a distance of 180° on the color ring, forming a color with visual impact.

  • Adjacent color: Adjacent color is the color about 60 degrees away from the color ring, forming a harmonious and unified color matching effect style.

  • Contrast color: contrast color is about 120° on the color ring, can produce a strong and bright visual effect.

  • Congener color: congener color refers to the same nature of hue, but there are shades of color. (Is the color within the Angle of 30° in the hue ring)

Different colors represent different meanings, which need to be accumulated in practice. There are many color matching tools on the Internet. You can get twice the result with half the effort by using the right tools. Find the right color scheme and pull it directly into PS to absorb the color.

3D visual scene specific color matching method

background

The background of 3D visualization scene is usually dark, in order to highlight the content and facilitate some particles, streamers and other effects.

scenario

The scene is an important part, generally lighter than the background color, if it is the same tone, there is a difference in brightness and saturation.

The text

Usually light text is used for dark backgrounds and medium grey is used for light backgrounds. Dark grey. The text generally does not use pure white will appear stiff, with some color tends to be more soft.

icon

ICONS in 3D visualization scenes generally represent important information, such as alarms, dangers, and important buildings. The colors are generally light and eye-catching colors with high saturation and brightness, such as light yellow and rose red.

The chart

Diagrams need to use color to distinguish data, but avoid using too many colors that make it difficult to understand the data. It is recommended to use the same brightness and saturation color, low saturation color perception will be more comfortable. If there is a large number of charts, it is better to use the same color for the same category. In data charts, the use of warm and cold colors, complementary colors can produce strong contrast, highlighting key information.

The above describes how to use color emotions, color matching methods and color matching schemes for 3D visualization. You can find some excellent color matching according to your desired style, analyze the proportion of color matching, and then apply it to your own design reasonably. I hope to provide you with some small help. More examples: www.thingjs.com/