This is the 8th day of my participation in Gwen Challenge
preface
The title may not determine the success of the article, but it certainly can determine the failure of the article.
How important is the title of an article? The title of the article is simply a business card of an article, which is the most important thing to attract users to see your article. It is no exaggeration to say that the title will directly affect your data and clicks, if an article title is not good, basically is cool a big cut, of course, it is not to say to do the title party. To get the title right, check out these tips.
Five Core Skills
Stimulate curiosity
Curiosity is an eternal, unalterable human trait.
Curiosity is one of the most common and useful skills in writing headlines. As long as you arouse the reader’s curiosity, he will feel uncomfortable if he does not open it.
Such as the following headline:
How Great is the English Learning Method that has Affected 1 million People?
How did he sell a PPT for 350,000 yuan?
Inspire identity
If your title says for the reader what he wants to say, what he wants to say, what he wants to show the attitude, it will greatly stimulate his identification.
Why inspire identity? Because readers see what they identify with, they will have feelings of security, satisfaction, pleasure and so on. People are narcissistic and will not miss any opportunity to please themselves. Therefore, readers are not only willing to click on such headlines, but also willing to comment and forward them.
Such as the following headline:
“I worked so hard for the right to Say No”
“People at different cognitive levels are difficult to communicate.”
Arouse a sense of crisis
Content that reminds readers of their own crisis is more likely to go viral.
Such as the following headline:
After the programmer bought a house in the Imperial Capital in 1993, he began to think about how to make more money.
“Two years of front-end programmers from 0 to 18K reverse attack”
Show return value
Users tend to watch content that is relevant, useful and valuable to them. That is, the user’s reading mode is generally utilitarian reading.
How to Choose a Job More Strategically and Save yourself 10 Years of Struggle
At the age of 31, she went from 5,500 a month to more than 80,000 a month. She said this sideline is where your money lies.
Show news points
People’s consumption of news is eternal, no one does not need news.
He is the photographer of Jack Ma and Xue Zhiqian. He collected and took nearly 30,000 photos in 5 years, just for saying “I love you”.
Five ways to Think
Core view of packaging
After writing the essay, extract the core idea, the main idea of the essay, and then wrap it up into a title.
The Biggest Workplace Lie: It’s Gold, It always Shines
More superior packaging: “Cultivate their own” static energy “, changed to “master, are cultivating their” static energy”
Mining crisis correlation
If you don’t know these four Words, you’ll be poor forever.
“You never dare to start, doomed to nothing”
Package content value
Writing is not self-satisfaction, is to create value, extract the value of the article, to learn to package value, make this value appear more valuable.
Original title: “Take you to a Brief History of Mankind”, you should think, many people actually do not have time to read, but people want to take a shortcut, so the title changed to “Do not have time to read a Brief History of Mankind”, in fact, read these 50 extracts can be.
Original title: “Little Red book 7 copywriting routines, let sales surge”, this title is like an ordinary summary of work, how to package his sense of value is stronger, more scarce sense? Former Little Red Book Employee Reveals 7 Copywriting Tricks that Boost Sales
Prominent news timeliness
Add “breaking”, “latest”, “just” in the title.
At the end
With these tips, you can write attractive headlines with a little thought, and your reading volume will increase over time. I hope you find it useful. I also read these tips on the Internet, and I share them with my friends. I don’t want to make headlines.