Nuggets is a platform with the best technical atmosphere in my opinion. However, I have been working in Nuggets for so long that I rarely see anyone sharing skills and knowledge about SEO optimization. Therefore, I plan to start from today to share technical know-how about SEO optimization in Nuggets, hoping to help students in need.
As an Internet veteran, from the beginning of contact with SEO, to later fall in love with SEO, use SEO actual combat exercise, and now use SEO to make money, carefully calculate, and SEO have been friends for 6 years. I have mixed feelings about my old friend. Hate because it is so fickle; Love because it makes me a lot of money, supports our whole team, even the family behind us.
First, SEO.
What is SEO? SEO is an acronym for Search Engine Optimization, which translates into Chinese. As the name suggests, it is related to the search engine. For example, Google crawler, Baidu Spider, wechat search, Taobao search and so on all belong to search engines. The basic working principle of search engine is also very simple, that is, through grasping, analysis and a series of ranking algorithms to give a page the corresponding weight and ranking. I started to contact SEO when I was in school. At that time, I only knew that there was such a thing, but I was not very clear about what it was, and I did not particularly understand what effect it had.
Two, get into SEO.
After graduation, I got a job in software development and officially became a junior programmer. When I was working for the company, the first project I received was to develop an official website for the company. It was not a difficult job, but it took me about a month to develop the official website.
Later, I deployed the official website on the server with full expectation, hoping that the official website could bring traffic to the company, increase the company’s exposure on the Internet, improve the sales of the company’s products, and then bring economic benefits to the company. However, imagination is beautiful, reality is cruel. Because the company is not responsible for SEO optimization work personnel, after the website online, for a long time has not been included by Baidu, let alone to bring traffic to the company. Very not easy after a few months was included by Baidu, also is only included in the website home page, an article page was not included.
This result, the boss can not look down, so I arranged to study SEO optimization, see if I can use a low cost way to achieve the effect of resurrection.
Although I did not know SEO as a friend at that time, I could only accept the job arranged by my boss and then began to study on my own. So in accordance with my self-study habits, I first went to the Internet to find some SEO optimization teaching videos, and then use the time off work to watch video charging, while watching notes.
Just charge of electricity for a month or so later, I not only met SEO this friend, has also been deeply attracted by the advantages of it, such as “low cost marketing”, “free flow of natural” for a long time, “with the technical attributes and marketing attributes” and so on, from now on, this friend completely addicted to SEO optimization.
Third, SEO actual combat exercise.
Although LATER I changed several companies, and has been engaged in software research and development work, but I did not forget the SEO friend, as long as there is a chance, I will communicate with it.
Finally in a product I’ve been waiting for this opportunity to exchange meeting, the meeting is to discuss the theme of the “how to upgrade the company’s website, as well as the new website of subsequent operations”, the result is that I’m in charge of the new website development work, and then looking for a full-time SEO optimization engineers responsible for subsequent operations. I thought this was an opportunity for me, so I went to the department director after the meeting and told him that in addition to writing code, I also knew a lot about SEO as a friend. I hope he can give me the SEO optimization work of the new official website. If I do not do well, I will recruit a full-time SEO optimization engineer by then. If I do well, I can not only save the cost of a full-time employee for the company, but also strengthen my practical experience in SEO optimization. This reason, the department director not only did not refuse, but blamed me for not saying it earlier.
So I spent a few days combing through a mind map of SEO optimization work from start to finish. According to the mind map, from the design and development of the website to pay attention to the details of SEO optimization, such as URL structure, page structure, 301 redirection, 404 and 500 pages, site map, site home page design, site front-end optimization and many other aspects.
After the follow-up website online, I only used 3 days time, let Baidu included the site; 7 days to put the site’s “core keywords” and “brand keywords” to do baidu home page top three and one position, at this time the site has begun to have natural flow in every day, from Baidu statistics background can see that there are about 30 natural flow every day.
Then I began to lay a large number of “long tail keywords”, with more than 3 months of time, the site included more than 1200, a large number of long tail keywords in the first three pages of Baidu, there are many in baidu home page, from baidu statistics background can see about 150 natural flow in every day. This amount of traffic, for the website of To C is really poor, but for our website of To B, has been very considerable. With 150 natural flows, about 60 potential customers will click on our Baidu Bridge (now called Aipanfan) for consultation, and more than 10 precise customers will finally complete the order. That is to say, the new website I am responsible for can bring more than a dozen orders and a large number of prospective customers to the company every day. It not only creates considerable income for the company, but also realizes the sustainable development of the business.
Four, use SEO to make money.
On this outstanding record, let me in the whole company are famous, not only got the department director and the company’s big boss recognition, but also got economic rewards, this is my first experience with SEO to make money.
Later 18 years of partnership with others, the initial stage is also to do a SEO optimization website, and in a short period of time to the “core keywords” and “brand keywords” baidu home page first position, to the company has brought a lot of customers and economic benefits.
Until now, every time I develop a new project, I will first consider the feelings of MY friend SEO. Because I know, as long as the SEO this old friend coax happy, it will use the sincerity to return me.
I am ** Hu Ba Ye **, an Internet veteran who has gone further and further on the road of technology + marketing.