Education digital practitioners, are you struggling with the following questions:
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Build a data system and get nothing out of it?
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Difficult to enable business with complex and diverse analysis results?
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Lack of awareness and ability to use data?
In order to help you break the dilemma, Shence data based on the vocational education, quality education in-depth research, combined with the service of hundreds of education enterprises digital practical experience summary, launched the first new vocational education & quality education solution, and the first time the whole network open. This solution starts from the business growth logic of vocational education & quality education, and based on the core growth goal, provides enterprises with a comprehensive guarantee from the data layer to the organization layer, and helps education and training enterprises to smoothly run through the closed loop of growth of every business scenario and maximize the value of data.
Next, we will have a further understanding of Shence Data vocational education & Quality education solutions from **5 core growth goals, 4 key drivers.
I. Five core growth objectives of digital operation of vocational education & Quality-oriented education
1. Comprehensively improve the number of effective clues from customer acquisition to undertaking
In the “Whole-link Solution for The Transformation of clues in Education Industry”, we have identified the importance of clues to the sales work of education and training enterprises, so improving the quantity and quality of clues is one of the most important growth goals. There are two determining factors in the transition from natural traffic to effective leads:
** First, find accurate, that is, the accuracy of the customer channel. The best means to maximize the value of channels in many new ways.
On the one hand, high-value population expansion. Through strategic analysis, the transformed core user group is positioned, the crowd package is downloaded and sent back to the advertising platform, and the intelligent expansion ability of the advertising platform is utilized to find matching similar groups for precise delivery. On the other hand, accurately compare ROI of all channels. Not only pay attention to basic indicators such as “exhibition, points and elimination” of channels, but also intuitively compare the cost of clue acquisition under different channels, accounts, plans and creative dimensions, so as to optimize the delivery budget.
** Second, catch, that is, the flow to undertake the optimization efficiency. ** The effect of material delivery will directly affect the conversion rate and acquisition cost. The most reasonable way to evaluate is through A/B testing, rapid iteration and optimization of landing page. In addition, shence data vocational education & quality education solution can realize the behavior path of new users from outside the site to inside the site, effectively locate the cause of clue loss, and then adjust the undertaking strategy.
2. Based on the cue stratified cultivation system, improve the first single conversion rate
At present, most of the education and training enterprises are faced with the dilemma of “a large number of international clues are difficult to manage, and the traditional electronic marketing method not only consumes manpower but also disturbs users”. Therefore, it is very necessary to design a set of landable multi-level cultivation system of clues.
At the level of cue allocation, cue maturity is divided based on user behavior, and corresponding operation strategies are adopted to achieve the goals of timely communication of high-value leads and reasonable allocation of sales resources.
At the level of clue management, based on data security compliance requirements, we collect behaviors, attributes and follow-up records of clue, constantly enrich user portraits, and timely synchronize them to front-line sales staff, such as CRM customer files and wechat customer status cards.
3, data-driven learning product experience upgrade, learning services improve efficiency and quality
The reputation of education and training institutions depends on students’ evaluation of course services. Therefore, comprehensive analysis based on learning subjects and objects is an important basis for improving courses and driving the upgrading of learning product experience.
For example, in view of the low class attendance rate of students, the design of personalized automatic school supervisor reminder can not only help improve the class completion rate, but also enable students to experience more personalized learning services and enhance the competitiveness of learning products.
4. Quantify key behaviors to improve the re-purchase rate of students
The more students interact with the course products, the richer the user portraits will be, and the head teacher will have a more accurate grasp of the students’ re-purchase and advanced intention. By quantifying the key behaviors of students, the teacher will follow up the students with high intention in time and adopt differentiated sales strategies for different groups, so as to improve the re-purchase rate of students.
5, the activity strategy efficiently empower, improve the conversion rate of introduction
In this scenario, Shence Data vocational education & Quality education solutions can help education and training enterprises acquire customers at a low cost by using social relationships and improve the effect of referral activities. So how to design a high conversion, low cost referral activities? Strategic data provides solutions before, during and after activities:
Before the activity: find suitable KOC as the participant according to the history of activity participation, and design the index system for the key activity page;
Activities: monitoring the effect of activities, timely diagnosis and troubleshooting of abnormal problems;
After the activity: analyze the overall impact of the activity on users’ active level and consumption level, select the most popular courses and teachers for the activity, and iterate the next round of activity strategy.
Second, vocational education & four key driving factors of quality education digital operation
** Data layer: ** Shence Data since its establishment, adhere to provide private deployment for customers, to minimize customer data security concerns, now through standardized processes and design, can effectively meet the enterprise deployment, upgrade, service governance and monitoring requirements in the full scenario, multi-application environment; As the pioneer of open source data acquisition SDK in the industry, Shence Data continues to maintain and iterate over 50 SDKS and over 300,000 lines of code, contributing to the establishment of user behavior data acquisition SDK standard system. In addition, Shence data support client, server, third-party data collection, second-level import, second-level query.
** Product layer: ** Shence Data provides enterprises with A complete product matrix, including user behavior analysis platform, advertising analysis platform, A/B testing platform, intelligent warning, user label portrait platform, intelligent operation platform, to comprehensively guarantee the reliability of digital decisions and the closed-loop review after the strategy is implemented.
** Business Layer: ** Shence Data has rich experience in education industry delivery, has served more than 100 well-known education and training enterprises, can fully understand the business of education and training, to provide personalized, digital development planning and support for enterprises.
** Organization level: ** Shence Data provides a variety of service modes for education and training enterprises, including training camp, special consultation, scene running, and is committed to helping more education and training enterprises cultivate digital talents and drive the positive development of the whole industry.
Want to know more vocational education & quality education digital operation practice? Want to learn more about education industry solutions?