preface
Since December, when the epidemic hit without warning, many enterprises may have collapsed before they knew it. The “survivors” are also on the edge of the cliff, struggling. Most enterprises are faced with the dilemma of insufficient capital and need to reduce staff. But after the downsizing, there is not enough manpower to achieve greater efficiency to maintain turnover. This paradox has pushed countless enterprises into an irreversible abyss. Everyone is eager to find a way to turn the tide.
Danger and opportunity coexist
Three years ago, is preparing to transition to the office in the field of hardware nailing, may not have thought of, an outbreak and pull him back to the roots, nailing to catch up with the tuyere is certain, however, in addition to the nail, all the old customers before nailing, in the face of the outbreak, they seem to look more calm, when after the Spring Festival in considering what kind of platform for telecommuting, The old “nails” have started their own New Year’s operation. With the advent of digital society, enterprises with more digital attributes will take the lead.
The left hand is born again and the right hand destroyed
On The first day of The Lunar New Year, director Xu Zheng and his production team made an unprecedented decision: Lost Mom will premiere online for free, earning 630 million yuan. However, it was strongly criticized by the traditional line.
However, there is no denying that Xu Zheng gave up the traditional offline channels, directly turned around and found a way out on the digital platform. It is a completely correct choice to immediately cash out his huge investment hot potato. Because to this day, not a single film has been released, not a single cinema has opened. When everyone is unemployed at home, hoping when they can get their money back. Xu may already be thinking about the next phase of his planning. Vents will come, and so will risks. Rebirth or destruction, sometimes it’s a decision, and in the moment, if you’re stuck in a rut and don’t move forward. Then you get closer and closer to destruction.
The author’s point of view: Digital management is the basic management skills that enterprises must master in the next economic cycle, because digital management can greatly improve the efficiency of internal operation and maintenance, management and communication, and improve the ability of enterprises to deal with emergencies in a short time. Can enhance the competitiveness of enterprises in the industry.
Third, how to carry out digital management transformation
(1) Service and collaboration of digital tools
Digitization is to use tools and information to change the original working mode, so the enabling of digital tools is essential, including front-end business, product operation and maintenance, technology research and development, enterprise collaboration, financial management and other modules, can greatly reduce unnecessary management loss in enterprise management, improve the overall efficiency of the enterprise. In addition, enterprises can choose or develop tools and platforms according to their own business logic to unify the business process and logic of the whole company, and achieve data access through the “middle platform”.
(2) Replace experiential thinking with big data thinking
Now the application of big data is getting closer and closer to us. Mature Internet and domestic netizens of sufficient scale have been able to give very scientific judgments on data support. Whether you brush the news every day, or browse taobao to see the product recommendation. Big data can tell us where the trends are, and more importantly, big data is based on cloud computing, which can react faster than empirical thinking. In the future market, the window of business opportunities will be shorter and shorter, some even a few months, some even a few days. If your organization doesn’t have the capacity to receive big data, opportunity after opportunity will pass you by.
(3) Cultivate the digital layout of enterprise strategy
The epidemic will eventually pass. After the epidemic, enterprises should shift their positioning of digitalization from “survival” to “development”, and their value recognition of digitalization should also shift from “maintaining the internal operation of enterprises” to “industrial chain, social benefits” and other higher levels of thinking. This year at the beginning of the explosion of red “chicken” brand, in the early and general enterprises, like extensive management. Were labeled as “rural characteristic” but as a “agrestic breath” label products, is now the leader of digital transformation, villagers chicken have CRM, ERP, POS system, and through the mature technology of China will get through, all the systems integration and in the form of SaaS, small program can assign a staff to the user, the total investment of $on IT.
Recently, the investment of 500 million chicken big data intelligent industrial base is started in Hefei.
Fourth, the trend of digital transformation has arrived, and no one can be immune
The digital management of enterprises focuses on “cloud all possible operations” to achieve efficient coordination across space and time. According to statistics, from January to February 2020, the scale of telecommuting enterprises exceeded 18 million, and the number of telecommuters exceeded 300 million. This is just the beginning of the digital transformation of enterprises. The data and operation behaviors deposited by telecommuting will have higher advantages than the original traditional office mode, which will further support enterprises to go on the road of digital transformation. Inefficient companies will be weeded out, so no one will be immune from the digital transformation.
CORNERSTONE helps companies implement digital transformation
CORNERSTONE is a project management and collaboration platform based on an intelligent framework that enables enterprises to create their own management system, supporting project management in multiple scenarios including R&D, defects, operations and sales. It also provides file sharing, wiki knowledge base, multi-functional report, instrument view, report and other collaborative auxiliary functions, and integrates DevOps, CMDB and other supporting tools. It can help enterprises scientifically quantify team performance, control project progress in real time, and comprehensively improve management efficiency.
