In 2018, Douyin continued to dominate the App Store rankings. In July, Douyin officially announced that it had more than 500 million monthly active users worldwide. It can be said that while we are using Douyin during the day, Chinese people on the other side of the ocean are also using Douyin at night. The sudden popularity of short video APP stunned some economists, and it suddenly became popular, igniting the enthusiasm of the whole country for short video in an instant, and even bringing fire to the short video source development business. There are probably several reasons for the popularity of douyin and other short videos.
First, short video platforms make it easy for people to show their beauty and everyone is a star. Tiktok, on the other hand, is an excellent camera that combines editing, filters, watermarks, music and hd quality into MV effects, turning all the complicated post-processing of video into a simple one-click operation. Ordinary video can be transformed into a beautiful MV in one second with a click of the button. After shooting, users can add filters or built-in MV templates, which provide a variety of MV effects modes, as well as a large number of built-in background music, users can set music to the short video.
Second, multi-port login if an APP needs mobile phone number registration to log in, he may be worried about privacy disclosure or be disliked login tedious, and multi-port login eliminates the customer’s worry and aversion, QQ, wechat can log in with a click, not afraid to forget the password, what a comfortable experience.
Thirdly, short video social networking leads a new fashion. We used to use QQ and Weibo for social networking, but only relied on pictures and text, while video usage was very few. However, video is more convenient and lower threshold than text and picture to show the charm of users.
Fourth, the high speed and low price of 4G network, if Douyin had been five years ago, there would have been no problem in its development. The Internet fee was too expensive, who would dare to watch videos? But now, due to the participation of Telecom and Tietong, mobile network is no longer the monopoly industry of Mobile Unicom. In addition, the national regulation and warning, the network cost is finally helpless down, so we have the resources for the growth and development of short video APP.
As I said just now, these reasons not only contribute to the popularity of Douyin, but also the short video development business. This is true. If you open the mobile APP and look at the APP rankings, you can see that Miaopai, Meopai and other apps occupy a large number of users.