Every company will not be free from vulgarities in the face of hot spots, rubbing hot spots is an unrelated moral means of normal operation. However, our attitude towards hot topics is to calmly analyze the reasons behind them and dig out information that is truly valuable to users. A few days ago, our company (note: technology) at the operation of the content a little thought carelessly will live “total eclipse of the moon” this hot search baidu search rankings to rob the second – no channels, no publicity, the second can be so happy because baidu official and digital science and technology museum official live links are pushed into this article. There is a picture and there is a truth:

It only took more than three hours from the idea to the post, almost breaking the record in the history of blog updates on the official website. To my surprise, the results were surprisingly good — the number of visits to the website that day was the highest in recent memory. This is probably the dream of many corporate content operators. I can’t help but replay this matter, whether it is “routine” or “viewpoint” that finally moved users, let’s take a look at this article “Baidu to watch the” red moon “HD no code total lunar eclipse tutorial: you may not even find the link” :

(below)

In the Chinese Internet world, the best way to expand knowledge through search is undoubtedly Baidu. Baidu is also constantly meeting people’s information needs from all levels through Baidu Post Bar, Baidu Know, Baidu Encyclopedia and other means. For some hot topics, Baidu will plan thematic aggregation to show as much information as possible about hot events.

The hottest event of the past two days has been the red moon. The total lunar eclipse is a once-in-150 year astronomical event in which the moon disappears completely and becomes a “red” or “bronze” color. It is thousands of times more unusual than the meteor shower, which occurs every once in a century. This time Baidu also adapted and considerate modification of the home page graffiti:

See the link at the end of the article ~

This time, Baidu not only made a special page, but also jointly with the China Digital Science and Technology Museum to bring you a “full HIGH-DEFINITION live broadcast” (link after the article). In order to be able to be afraid of the cold, commuting, do not have long guns and other professional equipment to love the moon to see this total lunar eclipse, Baidu partners can be said to be painstaking.

However, the problem arises at this point. If you are using a Desktop environment such as Mac or Windows, search for “total lunar eclipse” on Baidu. The top of the search results page is as follows:

See the link at the end of the article ~

You will definitely be attracted by the live, hd broadcast of the total lunar eclipse. After all, you will be able to watch the total lunar eclipse from the warmth of your home with “wine, songs and hot pot”… If you don’t finish reading this article, chances are you won’t even be able to find the link anywhere.

You think there’s a link to a live broadcast in the encyclopedia?

Check the encyclopedia – jump to the total lunar eclipse entry, the first screen all prominent no live link. However, don’t be discouraged, as long as you stick to the bottom you will find – also! No! There are!

Is there a link hidden in the most suspected “observation method”? Young people: Naive! Also jump to the corresponding area of the entry page, and check the encyclopedia function is similar.

Finally, when I hesitated to open the “Weibo awards”, I saw a link and a TWO-DIMENSIONAL code:

Did you find it? Did you find it? Find of get red envelope to my office: work time not good work, play what everybody to find fault!! And when I saw the qr code under the weibo post with the picture, I almost vomited blood and died: this is too hidden! Are you afraid I’ll find it?

Still holding pipa half cover face, the most is that a bow of the charming shame ah!

Experience is not enough, IQ to gather! After burning a lot of brain cells, I finally found a live link. I thought I could comfortably watch a live broadcast

What the hell is this unadapted WAP interface? Does Baidu think that using a 5-inch screen is really good for viewing total lunar eclipses? Don’t they think the best place to use a total lunar eclipse is in a circle of friends? Rationally, I began to reflect on whether there were still many people searching and watching this live broadcast from mobile terminals. So I started the journey of mobile terminal Baidu total lunar eclipse. Surprisingly, the move short performed surprisingly well:

Bridge head sack ~ why did not move short but not to the mobile end of the micro-blog guide flow link? PC can not directly access the adapted live broadcast page, but can view the microblog and live broadcast page optimized for mobile terminal, this……

Obviously the new topic online, can be speculated that Baidu in the thinking and testing of incomplete circumstances made a hasty online decision. First of all, we need to praise Baidu: its user experience has never been dependent on closed, it has never tried to give as comprehensive experience as possible in its own products as the public account or weibo, but as much as possible to allow users of all platforms can directly access to the information they want. In fact, this time a small experience cliff can be solved through a gray test, Baidu also has enough strength to solve.

And as the Internet practitioner of us, how to gain experience and lessons from the total lunar eclipse event of baidu products? I think the biggest takeaway was the idea that grayscale publishing and A/B testing gave us the opportunity to experiment and improve quickly and greatly reduced the risk.

The black at the moment is not black, what is the grey you say

Several characteristics of Internet products:Large number of users and frequent version updates. Every time a new release is released, the product is under a lot of pressure, and grayscale publishing is a good way to avoid this risk.There is a smooth transition between black and white for a product release, called a grayscale release.

Grayscale release: select the release of the crowd and its proportion

Select some users from the product user group to release version A, and the other part to release version B. Gradually expand the scope according to the user data feedback of the two versions, and determine which version to release in the final volume. So how do you deploy a full scale publishing mechanism? Please refer to the following list:

  • User identification: Mainly to distinguish users, but also to assist in data analysis.
  • Target user/traffic Filtering: Need to refer to the user characteristics, user traffic, user scale and the consistency of the user experience version iteration for all users or part of the user, through small flow test to moderate, in general, in accordance with the internal users – seed – active users – the order of all users is a kind of typical range control, experience the conformance requirements consider whether or not the old and the new version of the span is too large, Whether users can accept it.
  • Real-time data monitoring: monitoring the new version stability, server stability, use times, use frequency and other data compared with the original data.
  • One-click publish/roll back: Decide whether to publish/roll back from data feedback.

How to achieve gray scale?

There are two ways to realize gray scale publishing in enterprises: self-built gray scale publishing system and third-party tools.

self-built

Grayscale publishing system project built by an operator

Generally, self-built systems include shunting control system, business monitoring system, server load balancing, etc., while also considering scalability and large business volume support. Development and maintenance costs are high, so most enterprises choose third-party tools for implementation.

Third Party Tool implementation

There are a lot of third-party grayscale publishing tools available. Domestic ones have Shouting technology, foreign ones have Optimizely, ABTasty, Apptimize and so on. Using these tools can make us realize grayscale publishing more quickly and efficiently. Here, take the iOS grayscale publishing function of Holler Technology as an example. The new version will be reviewed for 7 days first, and the product will be returned if there is any problem when it is launched, and the review cycle will take 7 days after update and upgrade. This means that any release directly faces all users, and online accidents/bugs have a great impact on users, resulting in a long time to solve problems and poor user experience.

Grayscale publishing function

Access SDK for small batch user testing, reduce the probability of online accidents/major bugs for all users, protective development, one-click rollback, no review time, and realize that the vast majority of users have no perception of bugs.

The advantage of third-party tools is that they are quick to get started and cost very little. In today’s demographic dividend in China is no longer, and labor costs are high, the use of appropriate third-party tools can greatly improve the ROI of enterprises.

(End of the text)

conclusion

This is an ordinary article can not be ordinary, the first half of the article is to find the problem, after the middle of the root of the problem analysis, the second half of the gray release in detail the implementation process. The final effect is better than the previous articles, here does not exclude Baidu, total lunar eclipse, live are hot words, can play a decisive role is all from the actual problem, rather than to rub hot spots and rub hot spots: The discovery of the problem is the author’s actual search experience, and the article has been matter-of-fact, and did not reduce the problem into a war of words between baidu’s good and bad, and the final solution is very solid.

This is a simple article that reflects the problem many people face with their work, product optimization and requirements: are you positioning your starting point to a real problem? In the face of hot industrial and social issues, the consistent response of many new media platforms is “grabbing” or “rubbing”. It’s a shame to have hot spots. However, such a rude attitude of equating customers with traffic is not the original intention and true meaning of new media products. Identifying problems is also a form of creating value.

Total eclipse of the moon live links: https://www.cdstm.cn/zhibo/201801/t20180130_696977.html