“Spectacular” is an understatement to describe Miniprogram’s performance in the first half of 2020. During the epidemic, the wide spread of various small programs closely related to the daily life of the public made it quickly complete the popularization of users and the market. According to the recently released White Paper on The Internet Development of Small Programs in the first Half of 2020, the penetration rate of small programs has been further enhanced and the coverage of major consumer groups and sunken markets has been completed. In fashionable parlance, the applets are “out of the loop”.
In the era of traffic is king, small program is undoubtedly a sharp weapon. Although it depends on APP, it can be used without download and installation, and easy to share attributes. The way of transmission of small program is richer and more portable than that of native APP. After all, small programs can directly reach users through sharing or forwarding, which is an advantage that native apps cannot match.
On the other hand, with the increasing maturity of the underlying technology of small programs, small programs can be said to provide the same use experience as native apps. For some users, small programs even exist without perception. If they are not carefully observed or informed in advance, I believe that many people do not know that they are using small programs.
Of course, this doesn’t mean that applets are enough to replace native apps. In fact, the two are more effective complementary relationship. Native APP provides a running environment for small programs, giving small programs support to call API level capability. APP functions can be realized by using small programs to support hot update, which increases the flexibility of native APP, shorts the cycle of iterative development function, realizes the agile development of business scenarios, and also obtains new traffic entrance from small programs.
Chinese Internet giants with “super apps” see the value between the two and are laying out small program platforms. Applets have become the infrastructure of the mobile Internet.
It seems that only a company of this size can lay out and promote its own applets platform, after all, some people think that not all apps can have their own applets platform like the giants. In fact, this is not true, because it is not a matter of starting from scratch. Enterprises can use third-party “applets open platform” mature solutions to give apps the ability to run applets, rather than building applets for their apps from scratch.
The “FinClip Applets Open Platform” launched by Fantai Geeks consists of FinClip applets SDK, FinClip Applets management center, monitoring and compliance tools and applets cloud running environment. For any financial institutions, industry organizations to run their own small program ecology, unified removal and management of their own and partners’ business scenes, that is, to give APP the ability to run small programs.
This “applets run capability” is more specifically referred to as applets run time, which acts as an environment for applets to run, providing security sandboxes, code parsing, and rendering services for applets. Fantai Geek implements the Applet Runtime as a privately-deployable iOS and Android version of the SDK that can be integrated by third parties. In other words, any APP can gain the ability to run applets instantly by embedding fantai applets SDK.
▲ Call relationship of third-party APP embedded FinClip applets SDK
Embedding the FinClip applets SDK into the host APP only gives it a running environment. In order to run applets successfully in the APP, it also needs to be used with fantai Applets Management center.
FinClip Applets Management Center is the core component of Fantai applets ecosystem and open platform. It is a applets service platform built on the privatized computer room. It provides services such as loading and removing applets, associating applications, SDK version management, and auditing, management and supervision of applets on shelves.
▲ Small program developers can complete the above business in fantai small program management center
The operator of FinClip mini program Management Center plays a role similar to Tencent’s in wechat mini program world, performing the functions of reviewing, managing and supervising the installed mini programs, and is neutral in business. For example, in the securities industry, since it is privatized, fantai Small program management center set up in the internal machine room of financial institutions meets the security compliance requirements of financial information system, and its commitment to data privacy protection is higher than similar ecosystems of wechat, Alipay, Baidu and Bytedance.
▲ Collaboration between each role and service
Tools are born to eliminate pain points and respond to needs. So fantai small program open platform to solve what needs?
Taking apps in the financial industry as an example, they often have a large number of businesses, so it is difficult to achieve agile iteration when updating functions. Moreover, they need to be developed for iOS and Android platforms respectively, which undoubtedly increases development costs and business trial and error costs.
Through the deployment of a complete set of privatization of small application platform, the APP business functions of “small” stylized, realizing the function of APP low coupling, let the core functions and business functions to some extent, independent, at this time again for a business function is updated when a small program that can use flexibility to rapid iteration and trial and error, also need not again respectively for the two sets of platform to develop. In addition, users can obtain the latest services without updating the APP by updating business functions or releasing innovative business attempts in the form of small programs. This kind of change is good to both user and enterprise.
It is worth mentioning that due to the sandbox mechanism of running applets, this ensures that any applets that bug and crash will not affect the APP itself, and even if there is a serious problem, they can only be taken offline.
In addition to realizing agile iterations of business scenarios, the applets open platform also provides effective solutions for apps that affect user experience due to various functions.
Taking insurance institutions as an example, due to the lengthy insurance purchase and claim settlement business, the corresponding APP functions are very complicated, which leads to the bloated APP, poor customer experience, and ultimately low user retention rate of the APP.
▲ The insurance process of an insurance APP
▲ Claim settlement process of an insurance APP
It is not hard to see, this kind of business processes are more verbose, and through the deployment of a complete set of privatisation small application platform, integrated applet in the APP SDK for small program operation management ability, business process can be lengthy originally “fragmentation”, small pool forming business module, and then through the modules that constitute a complete business process, Then form an independent small program for each business. Business applets can be shared through social platforms, and customers can handle business in real time without downloading an APP.
This lightweight way of use and sharing has undoubtedly greatly improved the user experience. The key word here is “fragmentation,” and while it’s not often a word of praise, the scenario above is an effective solution. In the era of mobile Internet, fragmentation is the trend. The high-speed pace of life makes users only use apps in fragmented time, which leads to the fragmentation of front-end user experience.
It is a macro scheme to “fragment” the lengthy business process with small program as the carrier. In more details, such as in the rendering engine, Fantai small program provides not only JavaScript + WebView, but also JavaScript + Native. In scenes with high performance requirements, Native rendering mode can be selected to provide users with a better experience.
Small program was born three years, and it “increases with the increasing need to use, finished with the” concept has been widely accepted, this mode of “fragmentation” also with the user’s habits is very match, at present is arguably has evolved into an optimal form – a small program that users are used to even notice it, this is the infrastructure of exist, therefore, for the enterprise to “Whether or not to get on the bus mini program” seems not to be a problem to consider, but more important is how to efficiently and safely build their own mini program ecosystem.
Source: FinClip Applets open platform