To say today is the most popular industry, and not live with the goods, with live platform and short video explosive growth, how to live in a background to attract more capital inflow has become the focus of many common, live take goods also become the inevitable trend of the development of the industry with its irreplaceable superiority become the backbone of the “live +” trend. However, the actual situation is that the shopping live broadcast system is far from being as simple as it appears on the surface. It is a problem that cannot be ignored under the hot trend, and it is actually very difficult to pass the shopping live broadcast system.
1. Market chaos
The explosive growth of shopping live broadcast system will inevitably bring chaos to the live broadcast market. Due to the sudden outbreak of the market, the corresponding supervision system efficiency is not high, many illegal businesses moved crooked ideas, using consumers to cheap consumer psychology, fake, defective goods into the market, consumers have no door to complain. The market needs to be standardized and guided, and it is urgent to increase the supervision of shopping live broadcast system.
Second, the profit threshold is high
Shopping broadcast system seems to be hot, but there is a crisis. The market Matthew effect is obvious, most of the small anchors do not earn money at all. 80% of the profits are in the hands of 20% of the people, and the remaining 80% can only fight for 20% of the resources. There are very few anchors who can make profits. The head effect of the live broadcast industry is very strong. Some manufacturers will squeeze into the live broadcast rooms of famous anchors even if they lose money. It is very difficult for new anchors to gain popularity and traffic. So which party can profit from the live shopping system industry? It is understood that a live broadcast of the commission is usually 20% to 30% of the sales, among them, live platform to deduct 10% service charge, electric business platform to deduct 10%, finally the host to get the money in the hand may be less than 10%, in addition, for vendors, in addition to providing products is lower than the usual price, but also provide anchor pit a fee. From this data, it is not difficult to see that the live broadcasting platform and e-commerce platform can make steady profits under this model. Many people may not know that anchors also need to pay a certain management fee to the platform for bringing goods, which brings more income to the development platform of shopping live broadcast system.
Third, development prospects
Although the current shopping live broadcast system has many problems, it is still a mainstay of economic development. The state attaches great importance to the development of shopping live broadcast system, and has incorporated it into the formal industry and formulated relevant regulations to guide the norms. It is believed that shopping live broadcast system will still play an important role in residents’ consumption for a long time in the future.
Live many of the personage inside course of study thinks, shopping system is gradually into a more attractive in the second half, VR shopping, live platform strategy, MCN play are gradually developed, live shopping system is slowly to the mature development, believe in the near future, live with cargo industry will affect the upper production chain, driving the development of industry, become a new way of shopping has deep significance.