Recently, I read an article by Chi about his writing skills, “These details may not be noticed by 99% of readers, they just think that this guy’s writing is quite comfortable to read”. Suddenly realized that we do a product, should also be able to achieve such an effect.

A lot of great products, when you use it, you’ll probably find it’s great. The product features well, the design is beautiful, the interaction is natural, the feedback is good, and so on. These are all things that users can actually experience.

Others may be less noticeable to users. Users may not know how to express it, but they feel comfortable in the process of using it, and it’s great to use.

For example, text typesetting on wechat. General products, in the development of the control will be directly only text display, text display is OK, the final result is generally left text is left aligned, but the right text is often uneven. Wechat previously wrote an article explaining the design and implementation process in detail (of course, most reading apps have been designed and optimized in this way). For most users, they may not be aware of this, just intuitively feel that wechat so display articles look very comfortable.

I believe that for the vast majority of our products, the simple idea is to constantly add new functions first, when there is no function to add, and then to do optimization. It’s very rare to do subtraction. Unfortunately, many times, before you finish adding your functions, there will be more excellent apps born. In terms of functions, others seem to have less than ours, but the experience is better. A 5% difference in a core function can make or break 100% of a product. You said you worked so hard to make so many functions.

We can see many such examples in our daily life. Dyson for the vacuum, Fontaine for the range hood, Doctor for the refrigerator, Siemens for the washing machine. These products, it is because they focus on a certain point, continuous optimization, makes the product powerful. Siemens can do vacuums, and I’m sure they can do vacuums, but I can’t do it as well as Dyson because they focus on that.

Do not forget the original intention, you should not do social networking because you have alipay users.

Or take Windows Vista, Microsoft’s operating system. Time magazine has named the top 10 FAILED IT products of the last decade, and Windows Vista is no. 1. The operation itself is for the convenience of the user, is a bridge between the user and the computer hardware. Instead of doing a good job, you see Google’s search boom and you have to rely on the monopoly position of the operating system to do this function, ignoring the specific scenario and requirements, and as a result, you have done yourself dead.

Teacher Wu Jun summed up two points well:

  1. The divine logic of “I must have what others have, so that I can compete” should not be used.

  2. A simple product, something but more popular. So it’s important to be good at subtracting.

Finished!

PS: The same goes for writing articles. Sometimes write a lot, look is a lot of, but in fact many are false, big, empty. (Oh, I’m talking about myself… Embarrassed face)

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