With the development of science and technology and the upgrade of consumption, people are increasingly pursuing an efficient, intelligent, comfortable and safe lifestyle, and are increasingly yearning for intelligent life. This adumbrates, the intelligent household that is closely related with people lifestyle will usher in a new round of climax. According to the latest research report “Forecast of Global smart Home Devices in 2018” by Strategy Analytics, the sales volume of global smart home devices in the market was 663 million units last year, and it is expected that by 2023, the sales volume of smart home devices will reach 1.94 billion units, exceeding the sales volume of smart phones.
As the entrance of smart home, smart lock has received much attention from the market. Driven by market demand and capital, the intelligent lock industry has developed rapidly in recent years, with many smart lock brands pouring into the market and the whole market showing a thriving trend. But is the development of smart lock industry in the market really as smooth as imagined? Not so.
Smart home market behind the hidden “reef”
According to the survey data of Strategy Analytics, the global smart home market was 84 billion DOLLARS last year, up 16% from 72 billion dollars in 2016. It is estimated that by 2030, it will cover smart home devices. The global smart home market for systems and services will exceed $155 billion. With the continuous expansion of smart home market, bring many development opportunities to enterprises.
In recent years, as the smart home market began to pick up, smart locks as the entrance to smart home have also been well developed. By the national lock industry information center released the 2017 Annual China intelligent lock industry and market research report data shows that in the next 5 to 10 years, China’s intelligent lock market demand will be higher than 30 million sets, the total output value of the industry will reach more than 100 billion yuan. Based on this, many enterprises and capital have entered the intelligent lock field, and the market competition is becoming increasingly fierce. Under the market demand and scientific and technological progress, the smart lock industry seems to have an unlimited market, but there are still many pain points in its development.
On one hand, the technology is not clearance, there are many “false intelligence” products on the market. On intelligent household market, what let consumer feel discontented most is existence a lot of “false intelligence” product, be because of “false intelligence” product flood, the purchase desire that arouses user hard, influence intelligent household popularizes speed. And the market appears in great quantities “false intelligence” product, basically still because live in the market of intelligence, the enterprise that has core technology is not much, although many enterprises are holding “intelligent household” name, but as a result of technical respect not pass a standard, bring about the product intelligence that its rolls out is not strong and lack human nature to wait.
Second, security measures are not fully built and local hardware encryption is lacking. Everywhere the network goes, there are network security problems. In the smart lock market, many brands store keys, fingerprint eigenvalues and other sensitive information are concentrated in the software firmware. As a hardware encryption chip is not configured in the smart lock, the user will lose the control of the lock once it is attacked by hackers, and the user’s personal privacy information will be disclosed, bringing double risks to the user’s property and personal safety. It is the security of intelligent products in the problem, so that many users of intelligent home products.
Third, the industrial chain capacity is insufficient, still in the technological iteration period. Relevant data show that in 2017, the market demand for intelligent lock panel is 10 million sets, but the effective supply of the market is only 8 million sets, and the market demand for intelligent lock body is 9 million sets, the effective supply is 8 million sets. All these data show that there is a serious structural demand gap and insufficient market capacity in the smart home market. In addition, the current technological iteration period, the research and development of many products on the market can not keep up with the speed of technological iteration, resulting in many “outdated” products.
In general, under the influence of factors such as technology clearance, security risks and insufficient capacity, the development process of the smart home market has been slowed down. But when we see the pain points of the market, we can not ignore those “winners” in the market, and it is these “winners” in the development of the intelligent home industry.
The underwater iceberg of intelligent household market is handed over to “competent person” to pry up
After going out, I wonder if you locked the door? When you close the door, you forget your key or you accidentally lose your key when you go out… This awkwardness, along with the advent of the era of smart locks, will not exist. In order to promote the advent of the era of intelligent lock, accelerate the market development process, but also need to add efforts to the line.
Authoritative survey data shows that China’s market share of intelligent door locks is only 2%, while Europe and the United States up to 50%, Japan up to 70%, South Korea up to 80%. At present, China’s smart lock market penetration is low, but at the same time, the market has a large space for development. So, whether some traditional lock, or some tech giants, the eye on the smart door lock this huge market prospects, there is no lack of among them some excellent business platform, such as former glory President jiang-feng liu founded the advantages of science and technology, 2018, advantages of intelligent lock investment promotion contract amount exceed 100 million, this is unprecedented in the field of intelligent lock, Its sales volume this year is also expected to exceed 2 billion, becoming a dark horse of intelligent door locks. It is precisely because of the emergence of these excellent start-up companies, it is constantly promoting the development of the domestic intelligent home industry. The rapid rise of superior technology is inseparable from the following three points.
First of all, in terms of technology production, After obtaining the strategic investment from Foxconn, Advantage technology introduced more high-quality product lines created by Foxconn, making Advantage technology significantly higher than other products in the market in both product development and production. And under the double guarantee of high quality product line and innovative management mode, advantage technology can produce 100,000 to 200,000 locks per month. No matter in terms of technology, quality or quantity, advantage technology can well meet the market demand.
Secondly, advantage technology in addition to hard power “excellent”, its soft power also has a unique advantage. From the perspective of market size, both research and development, production, sales, after-sales, etc., are completed by advantages of technology. Advantage technology is currently the only one in the industry to achieve full integration through the enterprise, greatly strengthen the competitiveness of the enterprise in the market. In terms of after-sales service, Advantage technology has more than 330 agents and 5000 installation personnel in the country, which can quickly help users to install products, and the fastest after-sales service can be realized in 2 hours, providing users with high-quality service, bringing excellent experience to users, and further enhancing brand reputation and market influence.
Finally, in terms of sales channels, integrate online and offline sales resources to further enhance the competitiveness of enterprises. Online suning, JINGdong, Tmall, Gome and other sales channels, offline coverage of the country’s more than 300 agents, more perfect sales channels, so that advantage technology is favored by the market. In April this year, the total investment of advantage technology broke through 100 million yuan, such a large amount of investment contract amount, in the smart lock industry is the “first”. In addition to the recent cooperation with China Mobile, the signed sales volume in 2018 alone is as high as 1 million sets, which is also the embodiment of the advantages of the new channel. Advantage has left many of its competitors behind by relying on China’s mobile terminals as a single sales channel.
In addition, in recent years, the long-term rental apartment and guesthouse fire, decentralized management has gradually become a market trend, which is a challenge to the intelligent lock, but also an opportunity. In this case, the service scope of intelligent door lock is further expanded, and the huge market demand brings more market possibilities to the advantages of technology focusing on intelligent lock and security field. Earlier, Advantage signed a strategic cooperation with real estate giant Country Garden, becoming a favorable chip in the competition.
In addition to strategic cooperation with China Mobile, Advantage technology has recently completed A round of financing of 140 million yuan led by Northern Lights and invested by Foxconn. With the cooperation with China Mobile, Advantage technology in the smart lock industry began to show scale effect, and after the financing of advantage technology valuation of more than 700 million yuan, the market competitiveness is stronger. In addition, advantage technology intelligent door lock has been stationed in Suning, Gome, DI Xin Tong, JINGdong stores, B&Q, Red star Macalline and other sales channels, more channels are constantly expanding.
In general, the enterprise in the brand and strength have been well promoted, so that it can better develop in the smart lock industry. Nowadays, in addition to smart locks, Advantage technology is also actively layout smart home system, launched intelligent toilet seat, intelligent water purifier, intelligent lighting and other intelligent products, hoping to further promote the arrival of smart home era through its own technology and products.
Smart home market contains countless possibilities, advantages of science and technology to lead the new trend of the market
According to authoritative statistics, the potential market size of China’s smart home is about 5.8 trillion yuan. Under the great temptation of the market, capital and enterprises have entered the market. Nowadays, there are many single products and platform enterprises on the smart home market, and the market as a whole presents the trend of prosperity. This market development status shows that whether it is from the entry of single products or through the creation of platform enterprises into the market, the overall development of the market, the direction is good.
With respect to development trend, in the future, intelligent household market is bound to be dominated by platform enterprises or enterprises with product strength and intelligent network. However, since hardware and small scenes are still prevalent, the smart home era is still 3-5 years away, which means there is still a lot to be done.
Now is the era of continuous upgrading of consumption and experience-driven consumption. Smart home in addition to consumer upgrade products, but also heavy experience products. For smart home products, consumers’ favorable impression of the brand has become an important indicator of purchase. In order to bring the best experience to consumers and make consumers have consumption behavior, the personnel training, after-sales service, unified image and even brand endorsement of enterprises are particularly important. In view of these, advantage technology will provide a complete set of services for agents in need.
Under the multiple advantages of blessing, the advantages of science and technology on the market in a unstoppable trend has achieved very good results, in order to incoming smart home market of the common progress of the “players”, and advantages of science and technology on July 8, 2018 held in guangzhou pearl river new city four seasons hotel intelligent household competitions, there will be advantages of science and technology with new product appearance competitions, Two new smart home products and a new smart lock will be unveiled at the event.
As a new force, Advantage technology will work with agents to jointly promote the development of smart family, and will provide agents with a lot of help, including training support, store image support, experience store experience cabinet decoration fund subsidies, media brand publicity, marketing material support, customer guidance support, etc. So in the future of development on the road, the advantage of science and technology hopes to have more excellent team to join in, together to create intelligent home ecology, open intelligent home door.
Article/Liu Kuang public account, ID: Liukuang110