We have ushered in the golden age of wechat mini programs.

Why is this the golden age of applets?

How do you view the opportunities presented by applets?

What can the To B applets help enterprises solve?

First, we live in the era of wechat Internet

In the era of wechat Internet in 2018, the traffic pattern of wechat Internet has been reversed compared to the previous, which is a process from monopoly to redistribution. The period from 2014 to 2017 is the first stage of wechat traffic distribution. The traffic distribution carrier in this stage is the public account, and the underlying logic of the public account is based on the form of H5.

H5 is limited by experience, so the overall user experience is not the best. The experience of opening the WEB on the phone is far better than that of opening the APP directly. Moreover, information cannot be retained, and closed pages are not easy to find. Therefore, through the upgrade of the subscription number to the service number iteration, wechat accumulated enough energy, launched the small program.

In fact, the small program can be compared to the APP in wechat, so its experience must be much better than H5. It can be said that small programs will be the ultimate tool form of wechat link offline. With the emergence of the public account tool, a large number of individuals including enterprises can realize large-scale website establishment. In only 3 years, the scale of wechat public account has reached nearly 40 million, far surpassing the website establishment efficiency of PC Internet and mobile Internet. In 2017, wechat has been improving the basic functions and open ability of small programs all year round. If every public number is upgraded to small programs, then the scale of the market is at least 40 million, so 2018 will be the first year of the outbreak of small programs. The winners of this era will be the enablers who truly understand small programs and create value for the enterprise.

Second, how to view the opportunities brought by small programs?

The virtual goods transaction solutions are represented by Tencent and netease, while the retail transaction solutions are represented by Alibaba and JD.com.

Meituan and Ele. me solve the category transaction problem of catering and offline service industry;

Mobike, Ofo and others have solved the mobility problem for the public.

The common characteristics of these trading categories are high frequency, low price and easy decision making. Therefore, it is very easy to gather THE C-end, form a platform with C-end flow, and make matching transactions between C-end and merchants. The key is to find the platform with the high frequency C-terminal. And that platform is wechat. Therefore, the emergence of small programs, the popularity of wechat payment, can very well help those “low frequency high price”, long decision-making, product services are not standardized industry to solve the transaction problem.

What pain points can applets help enterprises solve?

If we think from the human point of view, eating and communicating are the biggest needs. The biggest need of an enterprise is actually to eat, that is, to sell.

If we dig into the pain point of selling, we see three core issues:

1. How to solve the problem of low-cost customer acquisition;

2. How to solve the problem of precision marketing after acquiring customers;

3. How to solve the problem of internal sales process management.

Four, small program enabling enterprises, need to cut from the “pain point”, completely get through the wechat ecology

  1. Based on wechat ecology, the small program opens up the data connection between the enterprise boss, sales and customers, realizes the communication and sharing of information, and forms a closed-loop sales system. In combination with the enterprise’s sales scene, it enhances the enterprise’s sales and management ability by enabling enterprises to solve their pain points.

  2. Small programs empower enterprises to generate wechat ecology of enterprise services, so as to change the relationship between enterprise managers and employees, strengthen employee management, and help sales into orders.

The biggest convenience of wechat mini program is that customers do not need to install APP and use APP scene, it is very convenient to use. Secondly, the small program easily achieved the touch, conversion rate is several times higher than the public index. In 2018, small programs will usher in the next phase of remolding the flow center. Small app developers who cater to this model will have more opportunities to build high conversion rate scenarios. At that time, small programs will become the flow highland of e-commerce, new retail and other industries, promoting a new round of reshuffle in the battle field for the flow of each major application platform.