Although it is said that Amazon is not easy to do, every year there are a steady stream of sellers with the most sincere dreams to enter this beloved and hated platform.
Today, the Operation of Amazon is not only for the operation positions of some cross-border companies, but also for individual sellers. Equivalent to a product from development to the end of all the process sorted out again. I hope to be helpful to friends who have ideas.
01
The first step of Amazon operation — selection
Selection of this kind of things for ordinary sellers, is very magic, many sellers said that “after all kinds of selection courses, still can not find the right products.”
Is this a matter of selection? Yes and no. General selection class, no matter how dry goods overflowing, wonderful, in fact, just give you a concept, some data.
For the seller, listening to a class is already the cost I pay, why do I need to spend time on some software to do some repetitive boring work?
But in fact, the real selection is so boring, repeated data to find, compare, screen, eliminate, until find a really suitable product.
(This is a group of enthusiastic partners sorted out the selection of ideas, for reference only)
02
Step 2 of Amazon operations — Word selection
Let’s say you’ve selected a product, and you’ve sampled it and you think it’s ok, then you can choose the keywords of the product during the process of purchasing the product. (Some companies may also require you to choose your words directly after selecting the product.)
Word selection is a core product operation, a good keyword can make the product early with not low exposure traffic, after the selection of advertising keywords will be a lot easier.
Relative to the choice of products, the choice of words is even less technical content. You only need to input the ASIN code of similar products (three to five) and find out the corresponding search words.
The data was then combined to see how many purchases were made and how often they were purchased, how many products came up when the keyword was searched, and how closely the keyword was related to the product.
Then according to the actual situation of these keywords for a sort, choose the most appropriate and the most high-quality keywords.
03
Step 3 — Write a Listing
Why didn’t I mention pictures earlier? Because every company has different requirements and different artists, these are issues that need to be addressed according to the actual situation. There are no useful template formulas. As long as you have your own thoughts and ideas on the pictures, there is basically no problem. If you don’t, I suggest you take a look at some of my previous articles.
It’s all preparation, and with all of that in place, it’s time to write the Listing, burying the keywords you find in the title, five-point description, and detailed description. Ensure that the selling points are prominent, the sentence is smooth, in line with foreigners’ reading habits.
04
Amazon operations step 4 — shipping
If you deliver the goods by FBA, it is necessary to prepare to create the goods and deliver the goods after creating the Listing. In this step, you only need to ensure that the FNSKU of the products are not mislabeled and the packaging parameters of the products are not misfilled. Let’s talk about this step in a separate moment.
05
The fifth step of Amazon operations — testing
Delivery calculation is the core of early-stage product operation. If a new product is launched, no sales volume or review will greatly affect the conversion rate of a product. Conversion rate is not high will reduce Listing weight, reduce exposure. Less exposure and no conversion. It’s a vicious circle.
No matter what kind of way to choose, this step needs to operate bright eyes, cautious and cautious again.
06
The sixth step of Amazon operations — maintenance
In general, we rarely advise sellers to make changes to the Listing, which can lead to a reduction in Listing weight, but in some cases it is necessary to make changes to the Listing, and it is important to avoid making changes to the headline image.
In addition is the bad review processing, with selling monitoring. If there is a bad review must be dealt with in time, really can not change the bad review, can only dilute the impact of the bad review.
For with sell, if there is a brand of sellers generally not how to worry. No brand can also apply for transparent plan and other methods to catch up to buy.
Finally, after the product has been in operation for a period of time, we need to comprehensively analyze whether it has reached our expected value. If you feel that the product has room to grow, you can invest more money to get a bigger return. If it doesn’t work, consider whether to abandon the product.
When a product becomes stable, it has to repeat the cycle from selecting new products to maintaining Listing
Ok, that’s all for today’s sharing, see you tomorrow ~ the peak season is coming, take care!
Fast rabbit prevention association