Radar | latest education industry data report summary: traffic radar power to discover the latest development of education industry information advertising!
With the development of the domestic economy and the opening of the two-child policy, the market development of the education market has further increased. The education industry has a huge population and technology, and the user life cycle is long, whether it is K12 education, adult education, language training, overseas education…… Various subcategories emerge in an endless stream, with major education brands competing to take the lead.
With the advanced development of mobile Internet technology and the change of consumers’ habits, the focus of advertising in education industry has shifted from PC to mobile Internet, and the information flow advertising with strong originality supported by data aggregation is used as the mainstream promotion form. Next, the information flow radar mainly analyzes the latest trends of information flow advertising in education industry and promotes its effectiveness from the aspects of advertisers’ advertising intensity analysis, media channels’ advertising situation, main forms of advertising, independent cases and advertising material optimization suggestions. 1, “suntech institutions” among advertisers quantity was ranked first expand education industry chain extension, industry internal services segment, various education brand to emerging, according to the latest traffic radar in November, advertising information, according to the education industry information flow behind of advertising is suntech institutions, with fish picture books, learning and thought operations.
As a well-known vocational education institution in China, Suntech Focuses on adult education and vocational training education, ranking first in the amount of advertising. Latest statistics that suntech institutions in various traffic advertising platform put up to more than 1900 times, concentrated awakens the user education demand, mainly on the headline “U”, “tencent news”, “baidu search” and so on the platform, emphasis on “degree”, “promotion”, such as adult education the key word, visible attaches great importance to brand and business information. Secondly, as a platform dedicated to children’s English enlightenment education, Banyu picture books account for only the second largest proportion. With the opening of the two-child policy, the huge educational demand for early childhood education emerges, so the advertising of relevant educational institutions also attracts a wide number of users from multiple platforms.
2. Information channels occupy the top three advertising media in the industry
Taking the number of advertisements as the channel heat reference, “Baidu Search”, “Tencent News” and “Toutiao” are the top three information media channels. In the process of (accurate) searching and browsing news, the setting of native advertising satisfies users’ demands for (educational) information.
3. The landing page form of advertising is relatively simple. H5 web page is the mainstream. Based on the characteristics of delivery channels and promotion purposes, the landing page form of information flow advertising in education industry is relatively concentrated and simple.
The landing page of “H5 Web page” focuses on displaying and exporting brand business information, which has a larger space for creative play, better emphasizes product advantages, obtains further favorable impression and trust from users, and strengthens brand impression. Secondly, “web form” can quickly obtain users’ key demand information, enhance users’ long-term attention to the brand, and help expand the sales of products and services.
4. Deconstructing the popular information flow advertising materials in the education industry, then, after understanding the basic situation of information flow advertising in the education industry, how to explore the popular advertising materials is the most concerned by the front-line personnel of operation optimization. We found the following popular AD index materials across all platforms:
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◆ Advertising heat index: 4616 ◆ Copywriting title: free to play mobile phones, as an undergraduate! Guangdong adult undergraduate registration consultation in the launch platform: Tencent news advertisers: Shangde institutions
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◆ Advertising heat index: 4095 ◆ Copywriting title: How to let children “tired of learning” to “happy learning”, see what experts say? ◆ Advertising platform: Toutiao ◆ Advertiser: Dianping education recommendation
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IT god Liao Xuefeng tells you: the annual salary of 500,000 Java engineers, in the end what skills need! ◆ Advertising platform: Baidu search advertisers: open the class
From the above several groups of materials, we can probably intuitively understand that the popular materials are mostly in the form of a group of pictures, mainly to enhance the authenticity of advertising, to strengthen the user’s trust; Second document title prominent brand business keywords, such as adult education correspondence (undergraduate) degree, K12 education “users” (children), vocational education “(Java) skills” and so on, clearly revealed that product/service information, and contact material picture has highly consistent content, cause the user’s association and curiosity, is the key to improve CTR!
Above is the information flow radar of the latest information flow data analysis and insight into the education industry, also want other industry information and more material optimization dry goods? Follow us right now, or go to http://www.ad1024.com/ to learn more!