Speaking of Internet entrepreneurship, the basic idea is to solve a pain point. So aside from the Internet, what’s the pain point of traditional insurance? Is it easy to solve?
The insurance industry has too many pain points to solve.
First, let’s start with insurance agents. Banks like Shaolin, court support, river’s lake leader; Securities like Wudang, profound theory, no matter the rise and fall have N kinds of explanation; Insurance is like gai gang, life insurance is dirty clothes school, property insurance is clean clothes school; Trust is an enlightened religion, which claims to be able to unite all corners of the country, but each major faction wants to carve up the residual food. Fund is the sun and moon god, is a decent (investment), practice is rare gold dafa (speculation). Why insurance agents exist? First of all, there are too many insurance products for users to choose. How do you understand this. Take, for example, the latest iPhone. There are iPhone6s Plus and iPhone6s, because the former is better than the latter in all aspects of performance, so we choose mobile phone according to their economic affordability, very good choice. Suppose, now have iPhone6A, iPhone6B, iPhone6C, iPhone6D four mobile phones. If CPU performance A>B>C>D. Battery performance B>C>D>A. Camera pixel C>D>A>B Screen performance D>A>B>C I believe in Virgos. They’re crazy when they have a choice problem. If you don’t know anything, or don’t want to know anything, but there’s someone next to you who actively recommends one of them. You’ll be influenced to make choices by him. And that person is the mobile phone salesman. Corresponding to the insurance industry is the insurance agent. And insurance is a better choice than the four iphones, because there are thousands of them. Why are there so many insurance products? There are many reasons, but the most fundamental one is that everyone wants to make money. What if insurance products were standardized? Insurance would be monopolized by three types of firms, like the big five state-backed banks in China, and firms with excellent services, such as China Merchants Bank. China Citic Bank, a bank with excellent asset management and investment level.
Insurance agents do not want to, if there are few insurance products, people like the bank deposit, there is no need for so many insurance agents to sell, because one of the main functions of insurance agents is to provide consulting services. If that primary value disappears, so does the insurance agent.
Another reason is that everyone has different needs for insurance. In order to meet the needs of the public, insurance companies produce a large number of insurance products in various forms. As time goes by, the number of insurance products increases.