Misunderstanding, or let us miss a retail scene revolution set off by Feifan APP

The origin of many misunderstandings is related to feifan APP’s innovative thinking in the scene. In the retail industry sweeping reforms, these misunderstandings are actually based on traditional thinking to guess the scene of revolutionary thinking.

Myth: Feifan only serves Wanda Plaza

As we all know, Feifan APP has not only served Wanda Plaza from the very beginning. When it was just launched, Feifan was recognized by many shopping malls, and it has reached cooperation with hundreds of shopping malls including Wuzhou International Group, Nanjing Zhongshang Group and Xinhua Department Store. Thus, Feifan APP has become a close partner for the transformation and upgrading of many large shopping malls in China.

According to Feifan’s development plan, they will sign 2,000 new large shopping centers this year, accounting for more than two-thirds of the opening large shopping centers in China. They will also sign 150,000 new small and medium-sized businesses and 70 new small and medium-sized cities. The narrowness of the misunderstanding that Feifan APP only serves Wanda Plaza is that it ignores the open and inclusive thinking of the retail scene revolution, and win-win cooperation is the main theme of this era.

Myth # 2: Use Internet thinking to understand scene thinking

Those who hold this view believe that Feifan APP is unable to reverse the offline impact of e-commerce, which exposes a traditional Internet thinking that the pure online ecology of the Internet cannot be overturned and understands the scene as pure offline.

As we all know, online and offline integration is the trend of scene revolution. The three elements of a better life of Feifan APP are also based on the principle of online and offline cooperation, such as online recommendation and offline purchase for personalized products. Moreover, with a membership base of 260 million as of October, Feifan already has an ace in the game in terms of traffic in the offline scene. That is to say, it is the real cause of this misunderstanding that the online and offline fusion thinking, which uses the pure online characteristics of Internet thinking to cover the scene thinking, is the real cause of this misunderstanding. This misunderstanding is a misunderstanding of the new retail revolution, and it will also miss the opportunity to witness a new retail revolution, and even miss many business opportunities.

Myth 3: Feifan doesn’t specialize in offline scenarios

This misconception is best illustrated by the rise of new retail. As we know, the new retail is just emerging, and it is really the best time for fei Fan to accumulate layout for many years.

The reason why Feifan App wants to create a new scene of offline shopping and take the platform thinking is that it has a keen sense of offline opportunities under the new retail tide. For Now, the best chance for Fei Fan to take off is to borrow the wind of new retail, supplemented by integrated thinking. Therefore, in the initial stage of new retail, there are few opportunities to talk about the offline scene, which can be said to see the wood for the trees.

Myth 4: The Feifan APP has failed

If the measure of failure is represented by continuous innovation, it means that there are no winners. From pure online e-commerce to new retail dual-line integration thinking, Feifan APP is making the same changes as Ali jingdong. This change is supported not only by Wanda’s experience in offline shopping scenes, such as the cultivation of consumer shopping experience; Besides, feifan APP has accumulated online scene experience in e-commerce in the past, and the combination of these two experiences will bring continuous power for the innovation of Feifan APP. Indeed, innovative thinking is an eternal law, and Feifan APP’s strategic adjustment will bring more new opportunities to itself. It is a brave learner and innovator, and it just keeps innovating.

A sensible and insightful view of innovation and reform is the best attitude we can take as spectators. What we see is that Feifan APP, despite repeated trial and error, still bravely throws itself into the embrace of new retail and boldly tries the mode of combining online and offline. It is an unyielding platform with dreams and continuous innovation and reform. They are on their way to success.

E-commerce is becoming a traditional industry, and Feifan is betting that the offline scene is leading the era of smart shopping

Today’s New retail launched by Alibaba and the joint venture of JD and Tencent to create boundless retail are actually attacking the offline scene. Data show that Alibaba’s e-commerce users have shown signs of slowing growth since 2014, and online e-commerce is hitting a bottleneck.

On the one hand, Ma Yun and Liu Qiangdong bear the pressure brought by the bottleneck of e-commerce development, on the other hand, they have taken up the banner of retail reform and went offline. This revolution tells us that only by integrating online and offline development can the retail scene radiate new vitality.

The new scene thinking advocated by Feifan APP is derived from the two-line combination trend of new retail, and feifan APP, which happens to have offline scene resources and online user base, is more like pushing the boat with the current.

First of all, from the three elements of Feifan APP, we can see that what goes is the way of mutual diversion. For example, personalized selection is a service that meets users’ personalized needs. Various life services provided by Feifan APP are aimed at hitting users’ pain points. At the same time, with the help of big data, intelligent technology and other technologies, Feifan APP can serve the needs of users to change constantly with accurate user portraits. Then the user is guided to the line for consumption, and the role of personalized selection is to guide the flow to the line.

Then there’s the social circle. For shopping in groups, there must be only one reason for Feifan APP to open up social channels, that is to deepen users’ sense of belonging in the circle, so as to improve users’ experience of shopping and eating. Eating offline, sharing online, or seeing online, trying offline, this is the circle effect, everyone share good experience together, improve the pleasure of eating together. With social circles, users can freely share personalized and selected content and share their hobbies and tastes. In turn, the spark that users create with personalized selection feeds back into the flow and activity of social circles.

Finally, the full scene experience. It is understood that Feifan APP brings together various scene resources such as food, shopping and movies in the entity business. “When you walk into the city, you own the city” is the dream scene that Feifan APP is creating for users. However, the city can not be built without the technical support behind Feifan APP. It is understood that before Wanda Network based on the application of new scientific and technological means to transform the entity business starting point, the construction of membership system, intelligent marketing, big data analysis and other digital platforms. The addition of technology, as the existence of assisting users to improve communication efficiency and shopping efficiency, its iteration will gradually become the key to improve users’ comprehensive experience.

Now that e-commerce has become a traditional industry, Feifan APP is betting that the offline scene is leading a new smart shopping and retail revolution.

Accompany “fly stroll” popular, fly fan still will lift the net red times of a business member

From live broadcast to short video, Internet technology changes bring people a brand new online interactive experience. Nowadays, the mining of offline scenes also needs valuable modes to support, and the innovative “Flying Around” of Feifan APP is worth mentioning. “Feifan” is a unique virtual presence interaction and transaction shopping tool based on real-time communication between people created by Feifan APP. It can be understood as a form of live broadcasting and real-time interaction. Of course, different from the one-way information output of live broadcasting, flying shopping is a kind of shopping guide thinking.

More importantly, the interactive content of “Fly-shopping” is very worthy of discussion and has the ability to leverage the hidden consumer demand in the offline scene.

First of all, the content output of “flying around” is born for shopping guide. It is understood that on the release of the new version, Feifan APP launched the 100 experience master plan, recruiting 100 experienced master experiencers from all walks of life in the country to carry out experience activities for the selected businesses of Feifan. Looking back on the live broadcast and short video, Feifan APP actually recommends and shares knowledge in KOL mode, and its value is obvious. Just like the knowledge payment launched by Zhihu, Gede and Fenda, these experts can continuously export the essence of shopping knowledge.

Secondly, the technical support of “flying around” is the bottom foundation. Now it seems that VR and AR technology support will become a hotspot. For example, Taobao launched AR and VR technologies for shopping last year and this year respectively. By adding AR and VR technologies to offline shopping, there is no doubt that the user experience will improve. Moreover, shopping is no longer a tricky problem in terms of distance. Interestingly, the AR and VR technologies of Feifan APP are deeply embedded offline, enabling salespeople to interact with users in real time and have a stronger sense of experience. For example, after AR and VR experience, they can immediately go to the location for physical experience.

Finally, “fly stroll” mode will lift the net red times of a salesperson. One thing that can prove the longevity of a mode is the depth of the scene it can reach. E-commerce first has B2B, B2C and C2C one-to-one modes, and then B2C2B and S2B2C modes emerge. These modes are based on the promotion of the initiative of the industrial chain, which creates opportunities for more ecological roles.

The value of “flying around” lies in sharing knowledge, time and experience. In fact, fei Fan APP “fly around” function in the master plan after the publicity, will be universal to all business members. For most experienced salespeople, the “fly around” function accelerates their speed of reaching consumers, expands their breadth of reaching consumers and improves the depth of their business popularity. Generally speaking, “flying shopping” will generate more supply and demand matching orders by mobilizing the initiative of salespeople, and empower users in offline scenes with purchasing power.

Therefore, misunderstanding of Feifan may make us miss a brand new offline scene revolution, and the smart retail revolution and the “Internet celebrity era” of salespeople set off by Feifan are also coming towards us.

Liu Kuang, meditation on the Internet, wechat official account: Liukuang110