The App Store is ten years old

Creativity, innovation and entrepreneurship are driving the App craze sweeping the world

For a decade, the App Store has changed the way people live, work and play.

I. The App Store opens the door to developers and puts new experiences in the hands of users

The App Store provides developers with a breakthrough solution to promote their software while providing users with an unprecedented App experience.
Phil Schiller, Apple’s senior vice president of worldwide marketing, said:
Overcast developer and longtime iOS developer Marco Arment
Wu Xinhong, Founder and CEO of Meitu:

When the App Store debuted in 2008, it quickly surprised users with a whole new world of software in their hands.

II. Mobile oriented App enterprises flourish

The App Store is fueling new industries and changing the way users interact with businesses and startups like Calm.

Mike Curtis, vice president of engineering at Airbnb
Keith Shepherd and Natalia Luckyanova, founders of Imangi Studios and temple Escape creators

III. Fresh release of the game to attract all players

The App Store is a popular Store for games, from new and original titles to popular games like Pokemon Go.

Shigeru Miyamoto, Executive producer and director of Nintendo:
Riccardo Zacconi, CEO of King and legendary candy and soda developer:
Wu Dan, President of Heroes Interactive entertainment and representative of Red Tide Distribution Company:

IV. Purchase and subscribe within App to unlock extraordinary experience

In-app purchases allow developers to give apps away for free, users can try them out before paying and pay for more features later, and subscriptions in apps like Headspace can help users get new features.

Asymco’s Horace Dediu:

V. Streaming entertainment has gone mainstream

More and more users can watch TV shows, movies and videos anytime, anywhere.

HBO Chairman and CEO Richard Plepler:
Dr. Gong Yu, founder and CEO of IQiyi:

VI. Creativity, efficiency and education are no longer confined to offices and classrooms

Creative, efficient and educational apps bring fun and interactive learning to users.

James Cuda, Founder and CEO of Savage Interactive and developer of Procreate
Lin Yan, CEO of Doctor Panda and developer of popular children’s games:

VII. Health, fitness and sports apps are booming

Fitness apps like Sweat inspire iPhone, iPad and Apple Watch users to stay active and enjoy healthier lives.

Tobi Pearce, CEO and founder of Sweat, and Kayla Itsines, co-founder of BBG Guide and Sweat Trainer
Francoise A. Marvel, M.D., Corrie Healthcare, Johns Hopkins Cardiology Unit:

VIII. Auxiliary functions App empowers the community

The built-in accessibility features of iOS provide important support for customers who need assistance.

Richard Ellenson, developer and CEO of Cerebral Palsy Foundation:
David Niemeijer, founder and CEO of AssistiveWare and creator of several assistive apps:

IX. Programming techniques inspire future generations

At WWDC, student developers from around the world form unique collaborative communities during the conference dedicated to improving software development skills.

Amanda Southworth, Executive Director of Astra Labs, AnxietyHelper and Creator of Verena:
Masako Wakamiya, creator of Hinadan, which is based on the Traditional Japanese festival Girls’ Day:
Zhu Hongming, Associate Professor, School of Software, Tongji University:

X. New features in the App Store lead to new discoveries

The new “Today” TAB focuses on interesting app topics, while the “Apps” and “Games” tabs make it easier for users to delve deeper into new apps they want to download.

Dan Gray, head of Ustwo Games and creator of Monument Valley:

XI. An AR revolution is coming

With the launch of iOS 11, hundreds of millions of iPhone and iPad users were able to experience exciting AR technology overnight, making iOS the vast AR platform.

Wang Yi, vice president of netease