On the 10th anniversary of Double 11, have you enjoyed the benefits of blockchain technology?

Whether you say you don’t buy before the Festival, change into Aobuy on Double 11, or unconsciously buy a lot in order to save money in a circular way, we all talked with Jack Ma more or less about the financing of a hundred billion project.

You 100 million, I 100 million, this year’s Taobao Tmall Double 11 final transaction volume locked at 213.550497011 billion. The whole day logistics order 1.042 billion.

After shopping, so, who had no intention of going to work and just wanted to wait for the delivery mode, suddenly froze his smile when he saw the news that he had bought a fake product on Singles’ Day.

Cao, patronize to buy completely forget taobao jingdong Vipwill this kind of platform on the flood of fake goods!

Although So jun is purchased from Tmall International or the official flagship store, even the flagship store is said to have no authorization or private application to be a fake store. Suddenly, I was scared to open my Own Taobao, and then suddenly found that the logistics information appeared “product traceability information”.

Support traceability query, 100% positive film protection.

Wait, that sounds familiar! I asked the operator of the company to know that this year’s Singles’ Day is not only a carnival for ordinary people, but also a particularly good point for the coin circle — ant Financial’s blockchain technology fully participated in this year’s Singles’ Day carnival for the first time.

“As early as November 3 at the second Qiantang River Forum, Ant Financial chairman and CEO Jing Xiandong said that this year’s double 11 blockchain large-scale participation, there are a lot of overseas goods and domestic goods are using blockchain product traceability, equivalent to each product on the origin, product information.”

The operating brother looked at me with a smile and said, “At least you are a blockchain media practitioner. Don’t you know this?”

.

No, let me explain…

I was so focused on figuring out how to get the best deal, you know

Of course I do. I just wanted to make sure.

It is no exaggeration to say that almost every aspect of our life, from clothing, electronic products, medicine to cosmetics to food, is full of fake goods. And the major e-commerce platforms are the main channels for fake goods to flow to the public.

With the booming online shopping industry, fakes have also brought a crisis of confidence to e-commerce platforms. Opaque and unequal information not only makes it difficult for consumers to choose, but also makes counterfeiters unscrupulous, forming a vicious circle.

However, the characteristics of immutable, permanent traceability and decentralization of blockchain are exactly applicable to e-commerce platforms. It can prevent false information, help protect consumers’ rights and interests, and enhance consumers’ trust in cross-border e-commerce platforms.

I know there will be many new friends who doubt blockchain, thinking that there are also many traditional anti-counterfeiting methods. For example, through the establishment of product database, for each product affixed a unique TWO-DIMENSIONAL code; On the bar code, add the product batch information (such as: production date, production time, batch number, etc.) and so on.

Even So jun also wrote in “Is the technological revolution caused by blockchain applicable to all industries?” As mentioned in this article:

In fact, we can also establish an “id card system” for cosmetics, electronic products and other ways to achieve anti-counterfeiting.

However, the reality is that traditional anti-counterfeiting technology cannot fundamentally solve the problem of counterfeiting by copying, tampering with data, transferring anti-counterfeiting marks and so on.

Before, So jun said that when a project requires a lot of people to participate in the cooperation, involving everyone’s interests but lack of trust between each other, this is when blockchain comes into its own.

And this year’s Singles’ Day, according to the data publicly disclosed by Tmall:

Before we talk about the weakness of blockchain, So I want to talk about daddy Ma.

Firstly, at this stage, there are many difficulties in the implementation of blockchain in the field of e-commerce. For some e-commerce platforms, it is necessary to coordinate logistics enterprises and other supply chain participants to establish a blockchain network and get through all links, so as to establish a complete traceability system, which is costly and still difficult to operate. In short, you have to be not only very rich, but also very skilled and well connected. This basically kills most platforms.

So papa Horse is awesome!

No, so it can also be seen from the side, such a large amount of manpower, material and financial resources is not ordinary merchants or investors can afford. So many projects under the banner of traceability and anti-counterfeiting are true or false, at a glance.

Second, blockchain can only guarantee the authenticity of the data on the chain, but cannot guarantee whether the detection agency that records the data is fake or whether the identification information will be changed in the process of transportation and other transactions.

However, if there is a real case that data has been falsified on the chain, the openness and transparency of the blockchain will permanently nail such “evil” to the chain. It’s not like some big travel App that hires mercenaries to whitewash themselves and delete negative information.

Tmall is not alone in its efforts to implement the slogan “Sell the real thing” this year.

In terms of logistics, there is the cold chain launched by JD — through the block chain technology to jointly record the information of agricultural products breeding, processing, circulation, purchase and other information, to achieve one-click traceability, accountability and other functions;

In terms of finance, Suning Finance said that it will provide risk control guarantee for Double 11 in advance, during and after the event by using biometric technology, risk control brain CSI system, intelligent case analysis system, block chain blacklist sharing platform, enterprise knowledge map and other systems.

The currency circle market is still that cold winter, endless bear market, so that many people lose confidence, doubt blockchain technology, but those who are still trying to prove blockchain technology, into People’s Daily life and application of the “regular army” brought a lot of warmth to this winter.

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DappSo

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