In last few years, intelligent household is the product that can see only in Bill Gates home no longer, as people living standard rises ceaselessly, intelligent household is changed gradually civilian. Strategy Analytics recently released a report on smart homes, showing that the global smart home market reached $84 billion in 2017, up 16% from $72 billion in 2016.
In addition, according to the research report “2018 Global Smart Home Market Forecast”, the global smart home including devices, systems and services consumer spending will total nearly $96 billion in 2018, and will grow to $155 billion by 2023. Visible, what intelligent household grows momentum is fierce. In home, millet can be said to be the leader of intelligent household field, but as the giant such as Huawei, Ali joins, market competition is more intense, the road that millet intelligent household also becomes muddy rise.
“Big brand” push together, intelligent household this big car is still stuck in the mire
In recent years, such as Ali, Huawei, Xiaomi and other “big brands” have launched their own smart home products, want to be in the forefront of the market. Under the help of these big brands, although the smart home industry has achieved certain results, but this does not mean that the industry has achieved rapid development, as far as the current, the development of the smart home industry is still in a low-speed state. Investigate its fundamental, naturally is from its pain point disappear.
It is difficult to make a big cake by dividing the cake. At present, the cooperation mode of “mobile phone + Home appliance” has been realized in the industry, such as the cooperation between Xiaomi and Midea, Meizu and Haier’s U-Home, but the cooperation between mobile phones is not yet on the horizon. Now, through the entrance of smart home phone has gradually become a consensus of the industry, for home appliance enterprises, want to create smart home to be in line with mobile phone business, for itself has a natural advantage of mobile phone manufacturers, the cooperation between each other is the best way to make smart home leap development. Because, to ordinary people, when buying intelligent household product, can choose the optimal product of each brand commonly, can buy complete set rarely. And each big brand is closed however in one after another, lack cooperation consciousness, bring about the product that produces mutually to realize interworking hard, the inconvenient sex that uses makes buy rate drops, intelligent household this big cake also does accordingly hard big.
Non-essential consumer goods, not cheap enough. To firewood, rice, oil, salt, sauce, vinegar and tea, intelligent home is still in the edge of enjoying data consumption, so people will fully consider the price factor when buying. Although many brands now adopt a low price strategy in order to be more close to the people, the price of most products in this field is relatively high. At present, the price range of smart home is about dozens to thousands, but the share of low-priced products is still relatively small, and this is not a necessity of life, which makes people’s purchasing power decline. Such as intelligent desk lamp and non-intelligent desk lamp compared to the market price of intelligent desk lamp is about 200 yuan, and ordinary desk lamp only a few dozen dollars can be bought.
Intelligent degree is not high, difficult to meet the needs of the public. People now to the intelligent demand is not only satisfied with the automatic switch, what people need is more intimate more humanized design. Such as air conditioning can sense the human body temperature, automatically adjust the temperature level; Rice cookers can have the function of automatic memory, cook rice to people’s taste and so on. Now the intelligent household on the market as a whole is not intelligent enough, late still need each big enterprise hair force, research and development of more human nature of high intelligent products.
Technology needs to be optimized. Smart home mainly relies on all kinds of technology, such as cloud computing, big data, AI, etc. Smart home development to now, technology has been more mature, but there are still need to optimize the place, some security risks also have to prevent. In the running process of smart home, there may be a failure due to a program error in the background, which will bring potential dangers to users.
Smart home control equipment needs to be improved. At present, smart home has achieved remote control of mobile phones, which provides convenience for people, but the control distance it can achieve remains to be improved. In fact, through the mobile phone to control smart home, can only make those who do not feel safe, or easy to forget people feel convenient, in order to really achieve the convenience of smart home development, or need to develop a special intelligent control terminal, all the products into a system for control. In the smart home follow-up development, this is the need for manufacturers to focus on.
Its maladies are difficult to disappear, Mi fear difficult to carry the banner
Millet as the domestic smart home leader, has its own breakthrough in technology, but also formed its own set of ecological chain, but still cannot avoid the common disease in this industry, in addition to the common disease of the industry, Millet itself also exists to hinder its development factors.
First, the sense of innovation is not strong enough. Although Xiaomi has positioned itself as an innovation-driven company, it is not difficult to see the shadow of other products in terms of appearance and function of some of its products. They lack personality and tend to give people the impression that they are low-cost substitutes for high-priced products. Moreover, Xiaomi should expand its product range and apply its innovation consciousness to the undeveloped products. Like amazon’s Echo speaker before, and many companies have followed suit, it is obviously not desirable to build speakers in a rush. Everyone wants to be the industry leader, but there is a lack of first mover. The so-called innovation, not others do, you do better than him, but to learn to create their own, and do better. At present, xiaomi’s smart home category is only relatively perfect, lacking innovative products, and other enterprises do the same products well. Therefore, Xiaomi still needs to practice innovative ideas to win more market share.
The second is the mobile phone as smart home entrance advantage is gradually disappearing. Nowadays, “connection” has become the key word of smart home, whether it is between the products and standards of various enterprises, or between products and people, they need to interact and connect, so as to make the smart home cake bigger. At present, the best entrance to push smart home to the market is mobile phone, mobile phone to get through the entrance of smart home gradually become the industry consensus. This is of great significance to Xiaomi. After all, xiaomi, which started with mobile phones, is obviously more dominant among many smart home enterprises. However, with the development of the industry and the gradual entry of first-tier mobile phone brands such as Huawei into the smart home sector, Xiaomi’s advantage is gradually being eroded.
3 it is to match type intelligent household to have the market difficult. Millet through self-research, self-production, self-marketing, the formation of a closed smart home ecological chain, developed a set of more complete equipment smart home, although this system helps to create their own smart home brand, but ignore the buying habits of consumers. You know, for the public, buying the same brand is obviously a small probability event.
Smart household competition is fierce, how does millet kill a encirclement
Smart home in the future will play a more important role in people’s lives, which also means that there will be more capital in this field in the future. So, in the face of increasingly fierce market competition, how should Xiaomi respond?
First of all, establish a sense of cooperation, learn to “bring in, go out”. Xiaomi now has cooperation with some home appliances and Internet companies, but there is still a lack of cooperation in “mobile phone + mobile phone”. Millet is in the research and development of intelligent household, it seems that from the beginning holding the idea of going it alone. Millet through self-research, self-production, self-marketing, formed a set of smart home ecological chain with its own standards, but the smart home market needs to develop widely recognized industry standards, which requires the major enterprises to negotiate with each other, to achieve cooperation, their products connected. After all, if you want to achieve a takeoff of smart home, light on the strength of an enterprise is obviously not enough, a hundred flowers to spring scenery garden.
Secondly, truly implement the concept of innovation, so that their products do “have new ideas”. Now in product research and development, it seems that we have entered a vicious circle, open the product browsing interface of the major brands, we will see that the products are similar, lack of new ideas. And product research and development, the most important is “innovation”, only to seize the commanding heights of innovation, to attract more consumers. Of course, this innovation does not mean whimsical, but based on the extensive collection of public opinion, to understand the most needs of the public, so as to fill in the gaps, research and development in a new field.
Finally, find new channels to further develop the market. At present, the smart home market is still relatively small, but if we can further develop it, we can not only bring more profits for ourselves, but also improve our competitiveness. Xiaomi currently has its own smart home system, plus IOT, great potential for development. If we can cooperate with real estate developers to provide our smart home products in their hardcover houses, we can make profits by taking a percentage after the houses are sold. In this way, both can increase sales, and can further enhance their visibility, conducive to the development of Xiaomi in the field of smart home.
Nowadays, science and technology has gradually infiltrated into people’s life, become a part of people’s life, coupled with the quality of people’s life is constantly improving, accordingly, with “science and technology + household” based intelligent household prospects can be expected. In such a situation, as the first to eat the crab, Millet can be said to have gained the opportunity to seize the high ground, but the battle for market share is just like a marathon, the important thing is not who runs first, but who can hold on to the last. Therefore, Xiaomi should try to settle down, take a good look at its current problems, and take targeted solutions. Otherwise, in the increasingly fierce market competition, millet as long as a little slack, will be outdone by the latecomer.
Article/Liu Kuang public account, ID: Liukuang110