Li laughed and cried. It all started with the recording of 20 idiots. Now the image of Internet celebrity is a bit broken.
Leeks also cried, unable to face the truth of “being cut but also being regarded as stupid.”
But the press laughed. Li Xiaolai let the currency circle and fire for a while, during this period, not only bronk Finance, today’s currency circle and other we-media hard brush a wave of heat, even the chive finance blockchain media platform because of chive fu, has been a lot of exposure.
All said that this year, not a network red level of influence (generally refers to the flow OF IP), can not convince leeks are willing to be harvested. However, after careful consideration, what is revealed behind the event is not only the truth that leeks are “cut and regarded as stupid”, but also the recent trend of the whole Internet finance is a bit fierce.
The life of coin speculators and the disease of media hype
Most of us have also heard about the recent P2P network loan explosion. In just a few months, platforms with turnover exceeding tens of billions of yuan have been reported to be shut down or rectified, including some platforms with star platforms. Ask how many people signed up for the platform out of concern for the credibility of the stars, who were either eager to distance themselves or shut up about their “glorious” history.
After the recording was revealed, Li xiaolai said he was forced to take off his hat and did not cut leeks. This is very interesting, while acknowledging the importance of traffic in the coin circle, but at the same time abandoning followers.
For the leeks, it’s life. There is no way, the big men “read too many books”, explain a set of, refute is also reasonable; The public relations team of the star is too powerful to shake the pot. It is very quick to shake the pot. The leeks are caught off guard and can only accept the reality passively.
For the blockchain industry, however, it is a disease. When a fetus is still in the womb, the media has already described its shape and even confirmed that it is lady Liberty leading to wealth and freedom, which is delusional. Since the birth of Bitcoin, media hype in the coin circle has accelerated the spread of the disease as a fuse.
One fact is that since the blockchain boom last year, various blockchain entrepreneurs have emerged, and there are no shortage of media platforms providing various blockchain information for the industry. Count down, recently Mars finance and economics, leek finance and economics, golden finance and economics are quite concerned about the capital and the market care.
There’s so much hype about blockchain on these media platforms right now, it’s hard to tell whether it’s true or not, because everyone loves role-playing.
Thousands of blockchain platform, who is more decent?
At present, although the blockchain technology is not mature, the application has fallen, but for the blockchain media platform, it has played a different pattern.
First, represented by Mars Finance, to serve the blockchain industry platform
At present, the biggest momentum in the blockchain media industry is Mars Finance, which is constantly spreading financing news. Launched in February, Mars Finance was founded by Wang Feng, the former founder of Langang Interactive.
As blockchain is always covered with a layer of yarn, everyone is in the exploration stage, so that this outlet has been in the hot discussion C, attracting many platforms to enter quickly, Mars finance is one of them. Compared with babbitt and other platforms that have been in operation for more than 3 years, Mars Finance is a newcomer. However, in terms of financing progress, it has obtained financing from IDG Capital and Pancheng Capital within 26 days of its launch, with an estimated value of 150 million YUAN, achieving a new story of suddenly rich.
Capital can be optimistic, there are no more than two, one is a good profit model, the other is a good talent resources. In terms of platform content, Mars Finance has opened market information, community and other sections in the blockchain field. The most conspicuous section is the open class and special training camp launched by Mars Finance. This tendency is obvious — Mars Finance has the advantage of the latter.
Compared with other blockchain platforms, Mars Finance is more community oriented, so that it is a typical example of the current blockchain industry services.
However, I estimate that this will also become a hidden danger. After all, in an industry where development is uncertain, it is hard to imagine how to survive the transition when the money runs out if you are just floating on the surface without actually doing some infrastructure.
2. Represented by Chive Finance, the platform provides blockchain financial media services
In the name of Leek, quite a network celebrity temperament, now Leek finance is already a blockchain media service platform representative. Compared with Mars Finance, Leek finance was established later, founded in July today, founded by Liu Kuang, chairman of sanche. It is reported that Liu Kuang has been engaged in group buying, social networking, media and future cars and other fields of entrepreneurship, the company’s current business has included new media, fintech, future car new retail and future car research and development fields.
In terms of platform content, Chive finance is not all in blockchain like other platforms, but covers blockchain market applications and data as well as comprehensive financial news and other information. Blockchain finance media has stronger attributes, which can be seen from the classification of Chive finance content.
Interestingly, leeks and Mars financial finance also hainan, but the difference is that Mars finance is increasingly move into a line, faster and faster, and leek choose the deepening of finance and economics in lower-tier cities, accumulated a lot of potential users, and that some potential users are converted into real data, become the backbone of the platform on traffic.
At the same time, Leek finance is fanfare through the wechat public account and major media platforms to inject traffic for many small we-media, improve the exposure of we-media content. This brings to mind toutiao and wechat official accounts. The main reason why these two can become the big MAC in the traffic field is that they are like the ocean, containing hundreds of rivers, tying all media into a rope, and strengthening their appeal to users from various aspects.
At present, Leek finance seems to quite intend to take this road, as a platform to serve blockchain financial media, Leek finance hopes to do blockchain services through media characteristics of the intention is obvious, leek number is also released. However, the content market is so fierce from the media, leek finance and economics facing the problem is not a barrier.
Although in recent years, with the awakening of users’ investment awareness, the potential investment value of the coin circle and the chain circle is generally optimistic. Whether it is those who worship the big man and enter the investment crowd, or those who are optimistic about the development potential of blockchain finance, they can become potential users of chive finance and other blockchain media platforms. However, as the dividend of Internet traffic fades and the cost of acquiring customers rises in various industries, it remains to be seen whether the platform will be favored.
Third, represented by Chaindede, the platform focused on blockchain big data
Speaking with data, it seems that it has become an open secret of various industries, and the exclusive blockchain data obtained by the chain is extremely exciting every time it is published.
As we all know, Chain dede was founded by Zhao Hejuan, the founder of Ti Media. Zhao Hejuan once worked in CBN, Caijing magazine, Caixin media and other financial media for many years, so she has considerable insight into the industry. It is precisely because of its years of experience in financial media, coupled with the ti media content platform to guide the flow, chain is significantly higher than other blockchain platforms in terms of discourse power.
On June 15, Zhao Hejuan revealed that Zizhoudede separated from Ti Media platform and was officially launched in the middle of February. Since march, angel round financing has been started for more than three months, and it has obtained three rounds of financing, financing amount of more than 12 million DOLLARS and valuation of nearly 50 million dollars.
Now in the whole blockchain industry, it is understandable that the data obtained by the chain is in the first echelon. If you master the data, you will master the core of advertising. However, the fragmentation of data is a problem existing in many platforms, and whether technology can keep up with data security in the future is also a big challenge.
On the whole, these blockchain financial and economic media platforms have certain similarities in services, but their strengths are different and they are facing their own problems. From the perspective of the whole blockchain industry, there are still many variables in the industry pattern.
Less li, more professional media
Some people say that the phenomenon of currency circle and chain circle cut leek is well known, there is no need to say. In other words, leeks who are not willing to pay IQ tax, pay will not admit that he paid IQ tax. A cruel reality is that those successful investors who circle money from the coin circle think others are leeks, and the sickle of the harvest is in their hands.
But with the exposure of the recording of Li Xiaolai cutting leek, leek people pay IQ tax has come to a node, this kind of speculative behavior with short-term high returns, but also with more irony.
It is also well known that blockchain itself has great hidden value. Assuming that speculators do not disperse, the chaos of cutting leek industry cannot be eliminated, and the originally clear water of blockchain finance will become more and more muddy, and eventually will only become the natural hunting ground of wave after wave of speculators.
The transformation of blockchain finance still needs the wind of the media to promote. Only when the media constantly improve their professionalism can people’s consciousness of “chives are produced in a stubble, and no one should take them to their own house” be improved.
Article/Liu Kuang public account, ID: Liukuang110