On May 15, “Chuzhou on JINGdong” into jingdong activity was held in Beijing, a number of Chuzhou smart home appliance enterprises and JINGdong signed a strategic cooperation agreement of 2.3 billion yuan. The Chuzhou Government cooperated deeply with JD to complete the process of industrial upgrading driven by cloud service technology. Several chuzhou leaders and JD executives participated in the event, witnessing the results of cloud service empowerment.
It can be said that it is precisely under the powerful empowerment of cloud services that people can experience home delivery and installation services of home appliances, as well as high-quality and intelligent home appliances. And all this in the home appliance industry 3.0 era before the arrival of people can never think of.
3.0 era is coming, household appliance industry is seeking to upgrade under heavy pressure
With the arrival of the third industrial Revolution, extensive resource reorganization and convergence are being staged all the time, and Internet innovation and scientific achievements have been landing in many fields, and the home appliance industry is no exception. Today, home appliance enterprises have been king from the traditional home appliance industry channels, through the “Internet +” era of online, came to the rise of smart home appliances 3.0 era, information and communication, new energy and transportation logistics network integration, requiring heavy model, heavy industrial chain home appliance enterprises small steps to run fast. In this way, under the invisible pressure of the industry, home appliance enterprises ushered in a new challenge.
On the one hand, it is the market’s demand for the improvement of supply and production efficiency in the household appliance industry under the policy of supply-side reform. Since the origin of the first industrial revolution, when manual labor was replaced by machines, it has become the constant pursuit of enterprises in the commercial era to replace manpower with technology and speed up production and manufacturing efficiency. The so-called supply-side structural reform strategy is to take the quality and efficiency of the supply system as the focus of reform, so as to adjust the high-level balance and matching of supply and demand. For home appliance enterprises, the arrival of the Internet and intelligent era is driving their production efficiency through technology, forcing the transformation and upgrading of the home appliance industry.
On the other hand, it is the demand for more innovative products such as smart home appliances under the general trend of consumption upgrading. Under the action of many factors such as the jump in the number of middle class and the rapid change of retail consumption era, the whole retail market ushered in the consumption era of high quality and high efficiency service demand. This emerging consumer demand has spawned a large number of innovative home appliance enterprises with high and new technologies. Fully automated and intelligent home appliance products and services are about to become the mainstream. Intelligent home appliances and household appliances have become the key for people to achieve a comprehensive intelligent life. However, most household appliance enterprises transforming from traditional fields are unable to support the intelligent transformation of brands, and the scarcity of high-tech resources and ideas makes the transformation and upgrading of the entire household appliance industry difficult.
Dual pressure electrical appliances enterprises, the urgent need for a rapid transformation and upgrading, but due to lack of resources, such as the innovation of the basic technology and the Internet organization structure and industrial operation logic, the traditional home appliance enterprises to magic, on the basis of grasping the intelligent direction, transform the upgrading of the industrial chain of independence almost in the short term is unlikely. Therefore, seeking the power of the existing Internet enterprises to promote the transformation has become the main way for most household appliance enterprises to achieve industrial upgrading.
Cloud technology empowerment, chuzhou home appliances industry upgrading road
As early as last May, JINGdong Group had carried out strategic cooperation with Chuzhou in e-commerce, cloud computing and other innovative industrial fields. Jingdong’s cloud innovation space was launched in Chuzhou, driving the transformation and upgrading of the whole Chuzhou city by promoting the development of home appliance industry in Chuzhou. In the activity of “Going to Chuzhou for JINGdong” on May 15, JINGdong once again carried out in-depth cooperation with Chuzhou home appliance industry, signing a cooperation agreement of 2.3 billion yuan, including a number of Chuzhou home appliance brands, Kangjia, Yangzi, KKTV, Siemens and other home appliance enterprises and JINGdong jointly boost the efficient operation of the whole chuzhou home appliance industry chain.
First, at the sales end, chuzhou home appliance industry realized the integration of production and sales with the help of jingdong and other large e-commerce platforms to further promote production. The traditional sales channels of home appliances are king, and the physical stores directly determine the sales volume of home appliance enterprises. The disadvantages of this sales model are also very obvious, including the high costs caused by the physical store leasing, product storage, maintenance and other expenses, and the regional limitations also lead to low sales efficiency. The most important is that the supply and demand information communication is not smooth, resulting in a long-term backlog of some products in the warehouse, storage pressure, on the other hand, some products in short supply, output can not keep up with the market demand, causing the home appliance industry in Chuzhou two days of fire and ice.
The cooperation with large e-commerce platforms like JINGdong has changed this situation. With the help of innovative technologies such as cloud computing and big data, cloud data circulation facilitates the integration of production and sales, and real-time two-way feedback timely adjusts market supply and demand, thus achieving a high level of supply and demand balance in chuzhou’s home appliance industry. For example, the cooperation between Chuzhou Yangzi Air conditioner and JD.com and other platforms has achieved immediate results. Online layout enables its sales to achieve explosive growth: In 2016, yangzi air conditioner achieved online sales of 300 million yuan, and in 2017, it reached 900 million yuan. Under the cloud power of e-commerce, chuzhou household appliances can quickly radiate the national market, and even exported to overseas. Today, tianchang Qinlan, a small town in Chuzhou alone, produces about three-fifths of the world’s remote controls for home appliances.
Secondly, on the distribution side, the cooperation with jingdong’s powerful logistics system greatly improved the transportation efficiency of home appliances in Chuzhou, while greatly reduced logistics costs. Online sales of home appliances are different from other retail products, which have higher requirements for logistics distribution. The transportation of home appliances not only requires the carrying capacity and bearing capacity of the distribution carrier, but also ensures the quality of home appliances. There are even special requirements such as the last ring of door-to-door installation services.
Therefore, chuzhou home appliance enterprises should cooperate with large e-commerce platforms, especially to seek cooperation with JINGdong, which has its own logistics network and distribution system, improve logistics and distribution links, and achieve high-quality and high-level home appliance distribution services. Combined with jingdong cloud’s efficient information circulation and resource allocation, it shows a stronger ability in the logistics and distribution links of home appliance enterprises.
Third, at the production end, intelligent transformation has accelerated production efficiency, reduced labor costs on the production line, and greatly improved product quality. Home appliances belong to labor-intensive industry, the demand of manpower manufacturing, production and installation is large, and the standardization degree of manual operation is low, the fault tolerance rate is not high, labor intensity and manpower shortage and other factors hinder the development of home appliances industry.
In the face of this situation, JINGdong cloud to open e-commerce, AI, big data, cloud services and other technologies, to help the intelligent transformation of home appliance production end, in improving production efficiency at the same time, accelerate the intelligent transformation of the production process. At the same time, through big data for user groups portrait, help the launch of personalized customization services.
It can be seen that Jd Cloud focuses on empowering the whole industrial chain of chuzhou home appliances, drives the transformation and upgrading of Chuzhou home appliance industry through technology, and realizes the deep empowerment of home appliance enterprises with the help of cloud services. Nowadays, Chuzhou has been the “Grand Slam” winner of “China home appliance and equipment Manufacturing Base”, “National Home appliance Design and Manufacturing Characteristic Industrial base” and “National new-type industrialized home appliance Industry Demonstration Base”. The development of chuzhou home appliance industry has entered a fast lane, and the strong strength of the white industry cannot leave the power of cloud service.
In the future, Jingdong cloud will add source power for the economic development of chuzhou City
By dismantling the whole industrial chain of home appliance enterprises, cloud services break down the pain points of traditional industries one by one at different nodes. From the macro level, Jingdong cloud also for the entire Chuzhou intellectual economic development added a source of power.
First, sales big data formed by cloud data accumulation and calculation can flexibly adjust local supply and demand production in real time, so as to keep the whole industry chain dynamic. The realization of chuzhou’s white industry from the heavy model, heavy industrial chain to achieve small steps is inseparable from the drive of Internet innovation technology and the intelligent development concept of Internet enterprises. Empowered by cloud services, the whole chuzhou home appliance industry chain coruscated a new vitality.
Secondly, cloud services promote the implementation of intelligent transformation strategy of Chuzhou home appliance enterprises, and help chuzhou home appliance industry cater to the general trend of consumption upgrading and embark on the road of intelligent, efficient and innovative development. At the same time, the powerful empowerment of cloud services has also driven the economic development of Chuzhou, making the whole Chuzhou city realize the upgrading and transformation under the cloud service technology.
In general, JD’s years of accumulation and actual combat experience in the e-commerce field make its cloud services stand the test and polishing of time. From basic platform construction to business platform construction and operation, JINGdong cloud service has deeply empowered multiple nodes in chuzhou’s home appliance industry chain, helping chuzhou’s home appliance industry to officially enter the fast lane. Meanwhile, the cooperation agreement of 2.3 billion yuan also demonstrates the ability of JINGdong to provide one-stop all-round cloud computing solutions for users.
Powered by cloud services, chuzhou’s home appliance industry is expected to achieve a second take-off, helping the entire Chuzhou city economy to advance rapidly on the fast track of transformation and upgrading.
Article/Liu Kuang public account, ID: Liukuang110