Among them, Southeast Asia is close to China. As one of the most dynamic and potential regions in the world’s economic development, southeast Asia has gained China’s geographical position and gradually started to take the shadow of China’s Internet economic development, becoming a competitive place for domestic Internet giants and international leaders to layout overseas markets.
Therefore, Alibaba frequently invests and cooperates with local e-commerce retailers, while Amazon opens up the market through e-commerce, logistics and other businesses. Electronics brands such as Huawei, Samsung, Xiaomi and OPPO are also competing fiercely in Southeast Asia. And in entertainment games, life services and other fields, Tencent investment is indispensable figure; A few days ago, Ali Cloud landed ET city brain in Malaysia, set foot in the city management business of Southeast Asian countries… This shows the deep penetration of Chinese enterprises in the Southeast Asian market.
Domestic giants clash to ignite the battlefield in Southeast Asia
Southeast Asia itself is a land of uncertainty and imagination. The region, home to 650 million people, is now entering a period of rapid development led by the Internet.
Southeast Asia as a whole had a GDP of $2.6 trillion last year and a growing middle class. Southeast Asia is the fastest-growing market for Internet users in the world, with 220 million more users expected by 2020 than today’s 260 million, and young users spending 3.6 hours a day on mobile devices, according to a report by Singapore sovereign fund Temasek and Google. Especially after Last October, Malaysian Prime Minister Najib Razak announced Cloud First national strategy: Cloud computing as the priority driving force of economic digital transformation, the Southeast Asian market has become inseparable from the strong driving force brought by Chinese technology.
On January 29, Malaysia’s digital economy development agency MDEC and Kuala Lumpur City Hall DBKL jointly announced the introduction of Aliyun ET city brain, the “AI mayor” will be comprehensively applied to Malaysia’s traffic governance, urban planning, environmental protection and other fields. From business cooperation to social governance, Southeast Asian markets are becoming increasingly connected to Chinese technology, not overnight, with the help of domestic Internet companies.
As early as 2015, Alibaba officially settled in Singapore and set up its overseas business headquarters. Ali has optimized its business for the local market, and in order to fit the differentiated market in Southeast Asia, Ali Cloud has also added large regions in Malaysia and Indonesia. In March 2017, Malaysia Digital Economy Development Authority (MDEC) and Alibaba announced to jointly build the first eWTP “pilot Zone” outside China to cultivate and reserve scientific and technological talents. In May, Malaysian Prime Minister Najib presented Ma Yun the MSC certificate of Malaysia Multimedia Super Corridor project to accelerate the introduction of Alibaba’s Internet innovation technology; In October, Ali Cloud Malaysia was officially launched. Before that, the two sides had jointly carried out cooperation in nurturing local technological innovation strength… Alibaba has a long history of cooperation with Southeast Asia.
The arrival of ET city Brain is not the first time that Ali Cloud has been involved in social public services in other countries. As early as when Ali Cloud set up regional areas in Singapore, Malaysia and Indonesia, it had established extensive cooperative relations with Singapore telecom, Malaysia’s economic development agency MDEC, FusionX and other enterprises. Cooperate with local enterprises to provide local market services supported by high and new technologies.
At the same time, in the global market, on the one hand, Ali Cloud output technical advantages, support business partners. Ali Cloud has established a global partner network with a number of international well-known technology companies to provide market service support for ali Cloud users all over the world. On the other hand, Ali Cloud supports talents with the help of technology and establishes global talent resource reserve. Ali Cloud has established technical and market service teams in many countries, thus accelerating the landing process of Chinese cloud computing artificial intelligence technology in the world.
It can be seen that Ali Cloud is a global and diversified team. Its leading product technology and international market service team enable Ali Cloud to win the trust of many international large enterprises. In Alibaba’s third quarter earnings report, Alibaba Cloud’s quarterly revenue increased 104% year on year to 3.599 billion yuan, and the cumulative revenue in 2017 exceeded 10 billion yuan, becoming China’s first cloud computing service provider with a scale of 10 billion yuan. Of course, alibaba is not the only Chinese company eyeing the Southeast Asian market.
In addition to giant Alibaba, Xiaomi also launched its first overseas offline store in Singapore in 2016. According to Counterpoint, Q4 Xiaomi accounted for 25% of smartphone sales in India in 2017… Xiaomi has started to make all-round efforts in the Southeast Asian market, laying a solid international foundation for its upcoming listing plan. Also in the smartphone sector, the latest data from Strategy Analytics shows that brands such as OPPO, Xiaomi, Vivo and Huawei have all shown strong growth in local sales recently, with Chinese smartphone brands popping up in several key markets in Southeast Asia.
In addition, SoftBank and Didi invested $2 billion in Southeast Asian ride-hailing app Grab in July last year; Earlier, Tencent led an investment in go-Jek, a motorcycle platform, and acquired Sanook, a Thai portal, to set up Ookbee U, a new digital content company… The pace of globalization of Chinese Internet companies is accelerating, and Southeast Asia has become the “first stop” for overseas markets.
It can be seen that Chinese enterprises are expanding their overseas business, especially in the Southeast Asian market, and the giants are the main force to boost the penetration of domestic technology into Southeast Asia. Among them, Ali Cloud has long started to provide cloud computing and artificial intelligence services for Malaysia, and has become the most extensive data center service provider in Southeast Asia, surpassing Amazon, Microsoft and other enterprises, and entering the localized regional market in Southeast Asia faster.
Southeast Asia is becoming a high penetration zone for Chinese technology
In fact, although Southeast Asia is close to China, the Internet, especially some innovative scientific and technological achievements, are not widely used in these regions. This is because in 11 countries in Southeast Asia, regional cultural and language differences lead to rich and complex consumer demands in this region, and regional fragmentation leads to the fragmentation of the economic center of the whole region, which determines that there has been no monopolistic giant enterprises in this fertile land for a long time. But that doesn’t mean the market isn’t valuable.
Southeast Asia’s 260m Internet users as of last year made it the world’s fourth-largest market for Internet users, with 700m mobile endpoints, according to public surveys. To some extent, this reflects the fact that the Southeast Asian market has directly skipped the PC era and entered the mobile era. The high popularity of mobile has provided an excellent opportunity for the development of the Internet economy in Southeast Asia. This vibrant blue ocean has attracted Chinese enterprises and exerted a profound influence on the development of the local Internet economy.
First, Chinese technology has reset business models in south-east Asia. It is no exaggeration to say that in Southeast Asia, there are more direct “Copy From China” business models in addition to the localization and technology penetration of Chinese enterprises. In Southeast Asia today, there are didi and Alipay in Indonesia, Toutiao in Singapore, Taobao and Qunar in Thailand. These Copy models are the source of vitality for southeast Asia’s economic development. In addition, Alibaba Cloud uses machine learning algorithm to restrict scalpers from brushing AirAsia direct flights to Southeast Asia, reducing abnormal traffic and protecting consumers’ rights and interests of full-fare tickets; Ensure the stable operation and network payment security of Malaysian Touch&Go “One-touch card” electronic payment through cloud platform… More and more Copy or reshape business models in the Southeast Asian market play an important role in promoting business operations.
Second, the export of Chinese technology has changed the economic development pattern of Southeast Asia. Last October, Malaysian Prime Minister Najib Razak announced the Cloud First national strategy, which prioritizes Cloud computing as a major driver of the digital transformation of the local economy, indicating that the entire Southeast Asian market is eager to experiment with innovative technologies. However, the insufficient technical level in Southeast Asia will greatly limit the efficiency of economic digital transformation, which also reflects from another aspect that the future Southeast Asian market will be inseparable from the driving force of Chinese technology. Nowadays, Chinese technology has deeply influenced the economic development pattern of southeast Asian market, and this change is gradually extending to the field of social governance. Among them, the most obvious point is the landing of Ali Cloud ET city brain in Malaysia.
Third, Chinese technology now affects social governance in Southeast Asian countries. ET City Brain is the first overseas city brain project of Ali Cloud. In the future, as the “AI mayor” of Malaysia, ET City Brain will make the best intelligent decisions in the fields of urban management planning, traffic governance and promoting social public services in Malaysia. Mobilizing data accumulation and processing capabilities such as big data and cloud computing to regulate social governance programs in Malaysia. Among the three giants in the global Cloud service field, Amazon AWS, Microsoft Azure and Alibaba Cloud, Alibaba Cloud has the fastest growth rate and its share is constantly increasing. The landing of ET brain shows the breadth and depth of Penetration of Chinese technology in Southeast Asia.
The user big data, artificial intelligence and other technologies accumulated by Domestic Internet companies for many years, and the efficient and economic data processing methods and social governance forms provided by aliyun and other giants for southeast Asian governments will have a profound impact on the Southeast Asian market. No matter in the business field or social governance field, the replication and re-creation of Chinese Internet business model in Southeast Asia enables them to fully enjoy the dividend of China’s technology export, which makes the local Internet economic development full of vitality. Chinese technology is transforming the socio-economic ecology of Southeast Asia.
The southeast Asia war of the future will be a technology war
Today, more and more sectors of the Southeast Asian market have been deeply influenced by Internet innovation technology, and have become increasingly dependent on technology and the technology introduced by Chinese Internet companies. In particular, it can be seen from the above that The penetration of Chinese technology is not only in the business market of Southeast Asia, but also in the core management areas such as assisting the government in social governance. Now, the landing of Aliyun ET city Brain in Malaysia is a key step for Chinese technology to penetrate southeast Asia, and the process of Chinese technology to change Southeast Asia extends from the business field to the social governance field. The launch of the first overseas city brain project is a new beginning for China’s technology development.
It is not only a breakthrough for Chinese enterprises to expand overseas markets, but also a comprehensive subversion of Social and economic forms in Southeast Asia by Chinese technology to mobilize their own big data resources and technical capabilities and apply them to other countries. In the future, the battle for companies on the vast blue ocean of Southeast Asia will turn into a battle for technology.
On the one hand, technology is an efficient driving engine. Chinese technology is widely popular in southeast Asia, because of the arrival of the innovative technology let local people experience unprecedented efficiency to life, for local enterprises feel the high efficiency under the flexible commercial operation and clear, as a result, overturns the local traditional life style and commercial form of technology will be widely sought after.
On the other hand, technology is the only entrance to innovative forms. The arrival of Chinese technology is not only a breakthrough and change in the operation of an enterprise’s industrial chain, but also brings about the sound operation of an entire city. The ET City Brain of Aliyun helps the social governance of Malaysia is a good example. Therefore, technology will be the constant entrance of all walks of life, and even the innovation of social and economic forms. Only by grasping the core technology can we grasp the future trend.
In the future, more regions will be able to enjoy the dividends brought by Chinese technology, with China as the center. Driven by various policies and markets, Innovation and creativity in Chinese science and technology are expected to take a great leap forward and improve. Driven by Chinese Internet giants represented by Alibaba Cloud, Chinese enterprises are using technology to influence the market pattern of Southeast Asia and change the eyes of the world.
In other words, China is using science and technology to subvert the socio-economic ecology of Southeast Asia and gradually change the world. China’s international influence is being maximized by the brilliance of technology and the hands of the country’s Internet giants.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110