Medical and health information puzzle, eat “tasteless” to abandon “pity”?
At present, there is no integrated professional platform for online medical information. From the perspective of their development, different types of online health information platforms have more or less problems, such as long profit time, difficult integration of resources and other reasons make their development rather difficult.
First, the commercialization of engine platforms mainly focusing on search resources is serious
In the early stage of the Internet, the development of search engine led the period, so search engine has become the main source platform for people to obtain health information. For this type of platform, health information can not only enrich the content category of the platform, increase the traffic of the platform, but also help the search platform realize traffic realization.
The search platform cooperates with medical products by developing health information, closely combining content production with benefits, and ultimately maximizing the benefits of the platform. The business model of producing content on the front end and monetizing on the back end was right from the start.
However, with the development of the later stage of the platform, the problem of being profit-oriented rather than specialized becomes more and more obvious. On the one hand, information platforms tend to be more and more commercialized, putting advertising and general information in the same information flow, which leads to more serious difficulties in distinguishing the truth from the false of information and consumes the trust of users. On the other hand, the platform neglects the management of health information and fails to thoroughly verify and excavate the qualification, ability and reputation of the service objects, thus misleading users to use possibly irregular medical products. The sensational “Wei Zexi incident” is also a factor in this respect, and then affected the public praise and benign development of the whole industry.
Second, social platforms mainly focused on gathering resources lack corresponding review mechanism and are not highly specialized
Another huge convergence of medical information development is social platforms. This platform has occupied People’s Daily life and become an important channel for people to obtain information. Moreover, relatively professional content and big IP appear on this platform, so it has a certain weight in people’s heart. However, social platforms without proper censorship are a hodgepodge of medical content and advertising.
Health information released by social platforms driven by traffic is generated by users, and the platforms cannot guarantee the reliability of information sources, security and professionalism of content. Without professional doctors to review the content published on the platform, it is impossible to effectively screen the health content. As a result, the authenticity of the health and medical content on the platform is difficult to distinguish, and the credibility of the content is low. It is easy for users to question the platform and affect the professionalism of the whole industry.
Third, health platforms with professional resources, such as Good Doctor and Chunyu Doctor, are developing into diversified platforms with insufficient resource concentration and incomplete health information
The proposal of the concept of “Internet + medical care” makes more and more people turn their eyes to the medical industry. Many health platforms such as Haodai.com and Chunyu Doctor are working on Internet medical care. The rich professional resources of the platforms add a lot of power to health information and promote the rapid development of health information.
Late, however, with the development of the platform, the center of gravity produces deviation, originally is committed to developing healthy information communication platform in development way gradually focus on doctor visits, information query, online booking and so on, for health information awareness is not high, less health information data platform, is not comprehensive, can be used for reference in the user’s range is small, lead to the entire industry professional underutilized resources, It is not conducive to the sustainable development of the medical information industry.
Fourth, the platform of qaiqine.com and Qaiqine.com consulting websites has low threshold, and doctors’ qualifications are relatively weak
In China, professional medical resources are generally in the hands of large-scale platforms. In order to seek development, small platforms will find another way and choose a different development direction from large-scale platforms.
For example, the health information of The website is generated during the one-to-one communication between users and doctors. This operation mode is bound to require a large number of doctors’ resources. In markets with scarce medical resources, some platforms will lower the threshold to increase the number of doctors.
However, it is because of the drop in standards, these practical and professional medical information are relatively weak, this kind of platform more main purpose is not really provide users with free online medical services, but to guide the user to the offline institutions for medical treatment, bring more benefits to institutions, such behavior is not conducive to the overall development of medical and health information industry.
All kinds of platforms have their own burdens, which hinder the development of health information platform and make health information platform gradually lag behind the industry. However, people’s demand for health information is increasing day by day.
Medical and health information specialization has great potential, which looks like a chicken rib but is actually a “gold mine”
Chinese citizens are most interested in “medicine and health”, accounting for 82.7 percent of the respondents, according to a survey on Chinese citizens’ scientific literacy. With the increasing demand for health information in the society, the market has an increasingly urgent demand for health information platform. What is the reason for this situation in the market?
First of all, with the economic development, the quickening pace of life and the rising cost of seeing a doctor, people have an increasing demand for health information. First, the medical cost is getting higher and higher. Due to the system of “supporting doctors with drugs” in hospitals, the phenomenon of “treating minor diseases with serious treatment” often occurs around us. On the other hand, the pace and pressure of life in the single economy means that these people do not have the time or money to go to the doctor. Third, the social rhythm of health preservation is getting faster and faster, and the concept of health preservation is getting stronger and stronger among people in the state of sub-health. Medical care, food safety and nutritious diet have gradually become the most concerned topics.
Second, the social demand for medical resources is increasing as medical resources are being consumed. First, the hospital can not meet the increasing number of patients’ demand, reasonable allocation of doctors’ resources, the doctor-patient relationship is becoming increasingly tense. Second, the shortage of professional doctor resources, professional doctor industry standards, high safety risks, high entry threshold, which to some extent limits the number of professional doctors, has been the main reason for the shortage of professional doctor resources in the medical industry. In the market with scarce medical resources, uneven distribution and low efficiency, health information platforms are needed to make use of professional doctors’ resources, so as to optimize and allocate medical resources through the utilization of fragmented time of active doctors and long-term time of retired doctors.
Thirdly, the rapid development of the Internet has broadened people’s access to information, and the public’s demand for information transparency has obviously increased. In particular, the medical industry, which is related to people’s livelihood, needs to realize information transparency under the circumstance of continuous questioning. Through the health information platform, the information of medicine, diagnosis and treatment can be made public, so as to avoid bad doctors prescribing expensive but useless drugs to patients for the benefit, which can help to standardize the medical process and realize the real transparency of information.
In the development of era and people’s increasing demand for health information, the market has a great demand on health information platform, platform to realize the maximization of the value in the process of development will have to learn to catch people’s needs, change yourself, with the development of times to follow the development trend of industry steps to move on.
The real strength of medical information platform has not broken out yet, and the huge potential is in the future
On the cusp, the healthcare industry is constantly changing, attracting capital to expand its footprint. From the perspective of market demand, the development prospect of health information platform is also considerable. Then how can this neglected medical sector change itself by learning from the development of the medical industry?
First, build a health cloud database through specialized medical information. Under the function of data together, change the traditional medical industry consumption scenario, users do not need to go to a hospital can enjoy the professional service, contribute to improvement of the overall quality of service in the medical industry, at the same time, the platform can also be collected more users health data and real-time monitoring, to establish online health information market, the commercial value of monitoring data are realized. In addition, through the management of personal and family health records, medical resources can be effectively linked to create a medical and health ecosystem.
Secondly, through professional medical information to achieve the development of remote diagnosis and treatment, synchronous development of health testing products. With the rapid development of social science and technology, health detection products continue to emerge, and wearable health detection products are gradually popularized. The emergence of more convenient and fast wearable products makes the medical industry further toward the direction of personalized medicine. Platform through the wearable health detection products, for long-term monitoring of user’s personal life, not be disturbed on the accumulation of data, can be completed for the user more accord with personal habits of highly personalized health plan, cultivating good health habits, user finally through health detection products continuous service implementation platform.
Finally, the layout of medical artificial intelligence, research and development of intelligent products to assist the medical industry. The application of artificial intelligence can help doctors free themselves from tedious work, enhance their work efficiency, and enable doctors to devote more time and energy to more professional and complex work. It can help improve the overall efficiency of the platform, alleviate the market with scarce medical resources, monitor and collect patients’ medical conditions more accurately, and realize full cross-domain flow and reliable guarantee of medical resources.
In general, the health information platform that once attracted the attention of all parties has been left behind by the medical industry due to various reasons in the process of development, and the health information platform that develops slowly is gradually silent in the prosperity and noise of the industry. However, as long as the market demand for health information continues, health information platform will not withdraw from the stage of the medical industry. On the contrary, with the support of data and technology, health information platform in the future may regain its luster and gradually catch up with the rapid development of the medical industry.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110