In fact, there are many people like Li Jian who are facing difficulties. They run tools and APPS with huge users but have no way to turn them into cash.
The heyday of tool-based apps was around 2011, when 63% of apps in the App Store were paid for download and the average price was $20. So developers and companies focused on features because they knew that if you built an App that people loved, They are sure to make money.
In 2014, Apple began to adjust the strategy of payment area. The minimum price of paid software in China App Store dropped from 6 yuan to 1 yuan. Meanwhile, with the explosion of free apps, the proportion of paid apps dropped to 27%, and the average price was only 5 yuan.
At this time, the embarrassing situation of tool-based App began to appear. Because there was no demand for stickiness, the liquidity capacity was not proportional to the user scale at all. In order to solve this problem, the first thing that comes to mind is social, but what a strange category “tool + social” is, and most importantly, the monetization power of social itself is widely questioned.
In 2016, With the strong rise of Toutiao and the layout of content entrance, the storm of content creation swept the Internet circle. The rise of content this time also provides tool apps with a choice, as long as there is high-quality content on display, it can retain users and monetize traffic.
Compared with social networks, it is much easier to monetize ads through news channels. In the vertical information content, there will be an advertisement in 6-7 items on average, and the advertisement content is intelligently pushed according to the user browsing content and LBS coordinates, so the unit price of advertisement will be much higher.
Although the entire revenue loop was conceived for the App, the problem arose. The original development team might not be professional in pushing content sources and news stream ads, so should we hire someone to do this at this time?
Faced with this problem, “Calves Club” found a company among Seven Niuyun’s customers, which is trying to solve the dilemma of the tool App.
MoFeeds (Murphy Information) can provide customized news channel, news stream advertising services for tool apps.
MoFeeds has its own strong media resources, 10W+ content entered the information database every day, a total of 37 grade 1 classification, 177 grade 2 classification, under the protection of seven Niuyun content anti-garbage service, to ensure the safety and legal content. In addition, MoFeeds provides H5, SDK, and API access methods, which are modular encapsulation and easy to access with good compatibility. In order to achieve accurate and effective push content, the original Yahoo technical team developed a personalized recommendation system.
Have all the problems with the tool App been solved?
MoFeeds information flow advertising not only solves the problem of poor user experience of traditional Banner advertising, but also saves the trouble of looking for advertisers. The massive advertising library is naturally easier to achieve accurate matching with channel content and users, which increases the stickiness of users and enhances the liquidity of the tool itself.