With the development of the Internet, more and more people choose or even rely on online shopping, and “online shops” have become big business in the fashion and clothing industry. As of 2017, the global clothing market was worth $3 trillion, but it’s not that easy to build an online clothing brand. In the digital world, shoppers cannot touch or try on clothes to assess their quality. As a result, there is a confidence gap between bricks-and-mortar and online shoppers.
To win users’ trust, clothing companies rely heavily on the visual design of their websites. Online stores attempt to replicate the familiar, enjoyable and addictive shopping atmosphere in the real world. The main goal of any fashion website is to display their products, so high-quality pictures are the main component of fashion website, which happens to coincide with tourism website design. Of course, attractive layout can also push fashion website to a higher level.
In this article, you can see the latest and most classic fashion web design, so that you can learn and adopt the design techniques and methods used by different designers to achieve the design effect you want.
Aether
Aether is a website that sells outdoor sports gear. The whole site is a full-screen web design with white as the keynote, using carefully selected background pictures to highlight the outdoor scene, plus a reasonable page layout to show the theme of the whole site, making people linger.
Zara
Zara can be said to be a very popular young brand in China, the price is close to the people. The design of the site is simple, with bold black font to show the text and large scrolling images to highlight Zara’s current fashion trends. The navigation bar on the left is clear, and you can click on any text link to get the information you want.
Valentino
White is the main tone of the website, the overall color of large pictures is bright, and bright colors are used to highlight the theme. Font design is clear and combines a simple structure with clear images and powerful design elements to attract users to their site.
Dior
It has to be said that the website design of big brands is indeed exquisite. A big picture of the show highlights the theme of the website and the practical reports of Dior. There are lots of pictures, but the layout makes it easy to find important information and menu items. Use a black background to highlight the navigation menu font on the upper left so that users can see it at a glance.
Massimo Dutti
This is an Italian clothing brand shop. The website design can be said to be very simple with few words. Almost all the contents of the website are displayed in large pictures. Picture selection is exquisite, color collocation will not give a person a dazzling feeling, but let a person look very comfortable.
Tommy Hilfiger
Ermenegildo Zegna
Dolce and Gabbana
Shaina Mote
Tinker Watches
Practical design tips for fashion websites:
1. Exquisite large picture display
2. Clear navigation design
3. Focus on font design
4. Rich and flexible animation
5. Enhanced sense of graphic design
6. Responsive design
How to design a fashion website with a simple prototyping tool?
Web design must be prototyping to achieve the desired effect, a good prototyping tool can make your web design work. Mockplus is a quick and easy way to create a prototype interactive page in five minutes without any code knowledge. Web design friendly features include:
1. 3000 ICONS (including vector ICONS) and 200 packaged components provide you with the design elements of your site.
2. In addition to web projects, free projects, and custom projects, you have a variety of options to play with
3. Simple drag and drop to complete the interaction, make your site interaction more attractive.
4. The Settings of the property panel are easy to operate and clear, without extra time to learn.
5. 8 demo ways to feel the most authentic web interaction.
6. New grid function and filling function save design cost
7. The team collaboration function allows you to communicate with your members without obstacles
conclusion
The fashion industry is dynamic and influential. Fashion website design not only needs attractive products, but also needs exquisite design and visual impact, so that users can truly feel the shopping pleasure brought by the website. The above 10 special fashion website designs will give you some inspiration for your design.