Today is a rare weekend off, organize a Friday night communication dialogue.
Written in the beginning
The source of this article is a conversation between me and the company’s senior product, Big Brother. There is no focus, just communication and understanding. The topic is how does the front end look at the business? The proposition itself does not set a particular scenario. It’s just spontaneous.
The status quo
We are a mid-taiwan company and will have a few more b-end systems. K12 education, FMCG, clothing, logistics [cross-border e-commerce] and so on. Many businesses are different, but due to stereotyped product Settings and poor awareness of front-end products. Gradually in the form of expression more and more tend to unify simple table data display.
The whole b-side of the company is still based on ant Design Pro’s presentation style.
All product design and presentation forms since then have been based on this basis for UI/UE design. Of course, this is not a UI/UE issue per se, as companies grow and solve for human efficiency improvement. The front-end department is also promoting the overall unification of the B-end.
Of course, the top is still the front end and I’m looking at the problem from my perspective.
What do senior products expect the front end to do?
Because I found the product manager temporarily for this communication, and then I communicated for more than an hour on Friday evening. He illustrated by an example. Of course, there are also some business outputs involved. This section is going to be a little bit divergent, because there’s a lot of stuff involved. The theme is omni-channel operation platform.
What problem is the Central government trying to solve
Conway’s Law: organizational structure determines system structure.
According to The Big Guy’s book on the Transformation of enterprise IT Architecture, the smokestack system construction model has three major drawbacks.
- Repeated investments in the construction and maintenance of repeated functions
- Integration and collaboration across smokestack systems is costly
- It is not conducive to business precipitation and sustainable development
In the past, each department would have its own corresponding system, and the information and data between the systems were not synchronized. And that’s where the Middle Kingdom came in, to solve these problems.
The development of omni-channel operation
Single channel
It refers to the basic consumption of offline stores before there was no e-commerce model. It’s a single channel.
multi-channel
Later, there are e-commerce, online and offline channels. But there is still no way through between each other, each other or their respective departments.
Across the channel
Cross-channel means that data will be shared and goods will be swapped between channels. Maximize sales.
All channels
Use all information channels to reach and serve the target audience. For example, online taobao, JINGdong, Pinduoduo, Douyin, community group purchase (phone, SMS, etc.), wechat business, app store, Apple Mall, etc., offline supermarket, Dipush, convenience stores, unmanned stores, etc.
Why omni-channel? It’s about marketing and brand operation. There is also the concept of the consumption journey.
Customer touch points. That is, the product features that end customers are exposed to.
Another aspect of the consumer journey is that it teaches you the importance of repeated exposure.
Zhuanlan.zhihu.com/p/269429559 example: Henry mobile phone is out of order, to change a mobile phone, and then he was on taobao search new phones, saw the millet 10, it think millet 10 good. So he asked his friends if they knew anything about the phone. Surrounding friends said no, and pushed another. So he ditched the Mi 10 and got to know the Huawei P4 recommended by a friend. At every stage of the consumer journey, consumers may choose other brands due to the influence of other factors and not enter your consumer journey. How can we reduce the impact? A: We can deepen consumers’ understanding and cognition of your products through multiple exposures. According to data collected on Google’s last marketing site, Only 2% of Web traffic rotates on the first visit (as a matter of case, Only 2% of web traffic rotates on the first visit). This also proves the value of advertising, which can achieve multiple exposure.
This may be a bit of a digression, but it has something to do with the whole article, not much.
Answer by Big Brother
Based on omnichannel operation management, what do senior products expect the front end to do?
Omni-channel operation management refers to the unified operation management of the group’s business. Like goods. All channels need to carry out unified management of commodities.
Omni-channel operators want to see this kind of performance when they manage goods. However, we are still displaying goods in a table now. To see this information, we need to perform many steps to check all the information. Not really give an intuitive and convenient way to view.
If there is no relative business background, only know that the system is for users to use, do not know who the users are, why they operate data, where these data come from, why they go. It is impossible to determine the rationality of product design by self-reflection and positioning.
Whether the product and design as well as the front end are really based on the understanding of business to design products, to give different users really want to show the system, we do not have at present.
Big Brother expectations
The front end is not dead, not to cut the graph for existence, the real value we play is: based on business understanding design corresponding front end product model and data structure. To support the birth of really good products.
The back end of the company is the middle stage, is not the front end will have their own middle stage. Of course, this is just a concept. Business is broadly parallel to the front end and back end. The front end should also have its own product ideas and overall presentation for the front end business.
Business center + data center
Service center is to get through data sharing between department walls. Data center is for analysis planning based on existing data, when using data analysis for enterprise development planning exercise model, the front end is more important. How to visually present key information to users and enterprises is a more challenging challenge for the front end department.
conclusion
Work is for value, no matter what it is. If the front end is just to complete the function display of course can reflect its own value, but the business value is the core value. If the front end does not understand the business, it cannot improve its competitiveness. The things that have been done are sometimes not about technology, but about using technology to add value to the front-end business life of the system. I believe that if I do these things, I will improve myself more.
next
The next topic should be how to divide the business & how to master the business.
zhuanlan.zhihu.com/p/269429559