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The landscape of the Internet industry is changing every day, with new trend users and competitors constantly emerging. Some of these trends are just fantasy, some can be followed for a while, and some can influence or even change the UX/UI design paradigm, opening a new era and setting a new standard for what’s good and what’s bad.

This means that both designers and entrepreneurs in the industry need to be aware of “best practices” and the latest changes in design trends to show their audience that they are leaders, not followers.

Entrepreneurs know that while users use their own products, they also visit many different sites every day and use other products. That means companies need to keep users on their sites longer in order to generate more business. To do this, each Internet product will have to come up with more attractive visual and other intuitive ways to attract their attention. Here, some of the best and latest UX/UI designs can help you stand out from your peers.

Therefore, in order to make the most of your visual image, Xiao Mo brings you some leading trends in UX/UI design to enhance the overall appeal of your brand.

The dark pattern

Dark mode has undoubtedly become one of the benchmark trends for 2020, with brands taking the lead in offering dark mode as an alternative theme in their products (e.g. Instagram, Android or Apple).

UI & UX Design solution of an architecture website. Design by PopArt Studio.

PopArt Studio designed a web page for an architectural design Studio

Here are some of the main reasons why dark mode is so popular right now:

– Its appearance is not only fashionable and elegant, but also exquisite

– Dark background makes other design elements on the interface stand out

– It also saves power if it’s an OLED/AMOLED display

– It’s more eye friendly in low light conditions

Most apps allow users to activate dark mode when needed, and some also offer automatic reservation switching

Hand-painted elements

In 2020, uniqueness is at the heart of the competition in the visual marketplace, and one of the best ways to express uniqueness is to use hand-drawn design elements to aid visual communication and presentation. These “imperfect” design elements make the whole design less rigid and more realistic. These unique “foibles” are very popular among users, and the hand-drawn, imperfect and even deliberately incomplete visuals add some uniqueness, personality and humanity to the whole design.

These imperfect elements can help your brand earn a “human” feel because it brings a refreshing new feel to the web design world. Web design has long been dominated by pixel-perfect elements, so with this design trend, you can consider creating purely unique and exclusive products that will help you grab the attention of regular customers and potential customers alike.

The 3 d elements

When we talk about 3D, we’re not talking about something new and revolutionary in its current state, because these elements have been around for years. But with AR and VR booming in 2020 and more room for growth in the years ahead, more and more websites and companies will be injecting ultra-realistic 3D visuals into their designs. This makes the site more attractive and encourages potential customers to stay on the site, increasing the chances of conversion. On the other hand, 3D visuals extend into real life, blurring the line between real and unreal and creating a unique experience in its own right.

Image source: dribbble.com/shots/10281…

However, the user interface and performance of the site must be great while embracing these design elements. This requires such Web applications that are fully optimized and fast loading for rich content and effects. A site that takes a long time for content to load can have the opposite effect when users don’t even want to visit the site.

Floating elements, soft shadows, layers

Is it possible to create visual intensity by stacking layers? Or create 3D elements and smooth them out? Floating visuals and soft shadows can also give a 3D effect and feel much softer than the quasi-3D elements. Take it a step further — apply shadows and layers to text, video, and images.

In current UI/UX design, elements are superimposed into a common style. The application of soft shadows can enhance visual depth. This combination makes it easy for designers to create lightweight interfaces that optimize the flat look that dominated web design in the past.

Embrace the VUI

The Voice User Interface (VUI) improves the overall image of a website and leaves an impression on visitors. Virtual assistants and voice chatbots are so effective that they’ve managed to make a name for themselves, so it’s no surprise they’re a trend. They almost changed the way people find information, take memos, and subtly changed the way people use the Internet.

By implementing a voice user interface, you can increase your competitive edge in your industry.

Display of e-commerce products

No matter which design trend you ultimately choose, you are a player in the e-commerce game. That being the case, we always wanted a platform big enough to showcase our products. Throw out the old photorealistic style and replace it with a new surreal approach. As a new trend, this new UI/UX design model provides an opportunity for online stores and e-commerce platforms to be creative and stand out. Hypnotize customers with fun and interesting product photos, sometimes even showing unreal elements. Either way, the key goal is to force visitors to use their imagination and keep them on your site longer.

And it is well known that the longer the session, the higher the conversion rate

Mix graphics and images

Mixing graphics and images is a hot UI/UX trend for 2020. Such play space lets stylist people can excavate his originality adequately, and land a few unusual design.

It also helps you find the right character and tone balance for your site. For example, if the interface now needs to promote a toy, such a design approach can add appropriate interest. If you’re designing a financial website, it’s also perfect for adding a serious attitude.

As such, it’s a great and unique way to present your brand and make your site reflect your content needs.

Abstract view

Databases, lists, and tables all seem outdated, annoying, mundane, and unattractive. But technology-heavy sites can also be better designed by abstracting data views.

Let’s say that if you’re a business that provides server equipment or hardware of any kind, you can abstractly present your product by showing it moving in all directions. (Let’s say, if you’re a business offering server appliances or any kind of hardware, You can showcase your products by showing its ACES moving in every direction.

(Zheng Zhuozhu, he actually means this, can use radar chart to show the performance of the product in various dimensions.)

Realistic texture

After the dominance of isometric objects and ethereal Gradients, the use of textures seems to be moving back into the REALM of UI/UX design. You can also consider creating a web page that the user wants to reach out and touch with all the textures and contours.

One thing is very important — make sure that the design is right. If your visual design takes too much weight, it can distract your visitors. Therefore, in order to keep the user focused on the product and service itself, the designer should strive to maintain a good balance, make the overall appearance harmonious, and all the details are integrated.

Bold color combinations

Bright colors can add a bold, futuristic tone to a website — another hot design trend this year. Use incongruous contrast tones to draw the visitor’s attention. Break the monotonic pattern of minimalist design and make your content stand out in the interface.

You can try something new, like neon. Don’t forget, though, that the only purpose of colors like these is to get the viewer’s attention.

In bold font

Bold fonts are popular in UI/UX design trends for 2020 and 2021. While their use is not innovative, they are becoming more and more popular.

Most visitors will trace your title first. To appeal to them, it makes sense to use bold text for headlines. In addition, you can help convey your message on the site by highlighting certain key elements (such as products, services, categories, etc.). In addition, bold fonts can add a modern feel to your interface as a whole.

MICROCOPY AND UX-Writing: The new age of content

For enterprises, to do well in sales, it is far from enough to have excellent products. Users want a story, a certain lifestyle of the brand. They want to be a part of history. They want “atmosphere.” A great way to increase your brand awareness and attract visitors to your product is to make the copywriting on your web page more informal, unique, and provocative. Because the truth is, users are tired of the old sales strategy, and the traditional copywriting approach is always aimed at a single user emotion.

So companies and copywriters need to consider updating the way they work. Depending on the preferences of the target audience, more and more people in the industry are using a less formal, more conventional, friendly and even humorous approach to copywriting.

Microreplicas are another tool that can enhance the overall impact of UI/UX design, as they give your site a unique tone and bring you closer to your users. However, this approach only works if you perfectly capture and highly summarize your brand’s core values. The copywriting is really brand specific and therefore needs to be highly personalized. That makes sense. These little pieces of text must be relevant to the brand to have the effect you want; otherwise, visitors may not even understand them.

conclusion

These are the top UI/UX design trends of this year and next. As you can see, a lot of these things have been around for a while (3D and bold fonts, for example), and there are some new things that could have an impact on the overall design environment beyond what we currently expect.

As a business owner, you can consider combining two or more trends to try and get the best results. But be sure to consult a professional design agency, especially if you’re not familiar with the Internet industry. Professional designers have the experience and knowledge to help you come up with innovative and groundbreaking designs that complement your brand and help you become the best in your industry.

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