This is the 12th “micro channel game development actual combat” series, this series we will start from 0, make a 1010 game.

If you don’t have any experience in game development, you can read my “Anyone Can Make Games” series, which will guide you hand in hand to make your first wechat game.

The small game development tool used in the tutorial is wechat official small game production tool: wechat small game production tool

Once you’ve finished your mini-game, the next step is promotion and monetization. After all, a game is only half of the journey, the second half of the journey is to reach as many players as possible and monetize.

In terms of my own, although many years game development, but most of the energy is put on how to play games, seldom go to study how to make the game profit, it is a great lesson, especially when I want to be an independent game developer, if can not find a profitable way, so the road was destined to walk far.

If you want to become an independent game developer or want to earn an income by making micro games on wechat, then how to promote and profit will be the problem you have to face.

Getting back to business, for micro channel games, what are the ways to make money?

Through advertising or in-app purchase, as the current domestic policy for in-app purchase games requires a license number, in-app purchase monetization is not directly feasible for individual developers. One is that individual developers do not have the qualification to apply for a copyright number, and the other is that the time to apply for a copyright number is long (one of our team’s mobile games started to apply for a copyright number last year, and it has been more than a year now, and it is still in the queue).

So, for personal production of micro channel games, there is only one way to profit, that is, through advertising.

Below, we will talk about how to open advertising for your micro channel games, and how to access advertising in the game.

Wechat games want to open display advertising has a hard condition: small program cumulative independent visitors (UV) more than 1000, and no record of violations.

Popular speak is to have 1000 people open your little game, the conditions for individual making little game or it’s really hard to reach, I made the little game Delicate after 1010 online, through the use of a variety of ways, the help of relatives and friends, friends sharing, public propaganda, articles, etc., finally grew to more than 300 users.

Presumably to help individual developers get their ads up and running as quickly as possible, one way to do this is to “apply for open beta.” It means that the official can increase some users for your small game, help you to reach the condition of 1000 users as soon as possible, and can open advertising.

How to apply for open beta

Enter the small program background, open Settings, game Settings, you can see a game under the public test, click “apply” button to apply for the public test.

If you click apply, congratulations, your little game may soon have some open beta users and be eligible for advertising.

However, if you have a situation like mine down below.

Take a look at your mini game Settings, search is not closed, and there are no violations. The reason for this is that the quality of the game is not up to the requirements of the open beta. It is recommended to optimize the gameplay and content. This is the reply from the customer service after I consulted wechat customer service. If you go to the wechat mini game development forum to search or ask questions, you will probably get the same response. This means that we can no longer get official free users by applying for open beta.

Don’t get discouraged, there are other ways to get to 1000 users faster.

Use wechat mini games to promote

Open wechat and search for “wechat mini game promotion”. Find the official micro channel small game promotion program.

After login, according to the prompts to open an advertiser account (advertisers are advertising), if your small game is bound to the current wechat account, then after opening should be able to see their own small game. Then all I had to do was invest some money (not much) in advertising my little game.

You can see the figure in the figure below, I accumulated more than 300 users, and then used 200 yuan to reach 1000 registered users, basically a user registration cost in 0.2 ~ 0.3 yuan, that is to say, even if you do not have any users, spend up to 300 yuan can break through 1000 users.

When your little games up to 1000 users, the background in the small program, click on the “flow”, will find that the “open” button to become a green state of clickable (wait for one day, if still can’t click, because the background statistics on total registered users is not real-time, but statistics once a day), click on the button in the open can.

Let’s take a look at how to incorporate ads into your mini-game.

Add ads to mini-games

First, create AD space, select “AD Management” in traffic main, and then create the corresponding AD space.

Here, I created a motivational video AD for the player’s resurrection.

Copy the ID of the AD space and go back to the mini game development tool.

Open the works Settings and fill in the AD ID below. Here, make sure to distinguish the ID of the video AD from that of the interstitial AD. In addition, pay attention to not leaving Spaces before and after the AD.

Then we just call up a block where we want to display the AD.

As shown in the figure, the upper block of “Pull up incentive video ads” is used to display videos and interstitial ads, while the lower block of “center display Banner ads” is used to display Banner ads.

Callbacks are often required when a video AD is played, because you need to confirm that the player has finished watching the video AD to deliver a reward. You can use the following two callback events.

The “When the AD is finished” event will be invoked when the video AD is finished and there is no exit. We can put the logic of awarding rewards into this building block.

The “When AD pull exception” event will be called when the video AD pull fails. We can add some prompt information in this building block.

As shown in the figure, it is the use of video advertisement in Delicate 1010. When the video is played, it will be resurrected and prompt when the video fails to be pulled.

The above is the content related to the opening and access of advertising, I hope it can help you open wechat small game advertising as soon as possible, to achieve profit.

If you are interested in game development and want to know more original content and tutorials related to game development, please follow my official account: Little Ant Game Development.

Welcome to experience my first small game work, wechat search “delicate 1010”, a delicate and warm small game.

If you think the article is good, please click a “like” to give me some motivation, thanks ~