Growth is one of the basic principles of hackers in determining an integral, why is your product before an integral and indispensable for who don’t come into the experimental fast rhythm, that is to say, you have to know what is your product’s core value, for which the customer has the core value and why.

There are two levels of opportunity costs associated with pursuing growth too early. First, you will waste valuable time and money on the wrong thing, namely promoting an unpopular product. Second, when you chase growth too early, instead of turning early customers into loyal fans, you disappoint them and turn them into angry critics. Remember, viral word of mouth is a double-edged sword that can help you soar or sink you.

Sometimes the true core value of the product may be completely different from what we originally envisioned in the product vision. It may be a feature or user experience that was added after the product was launched. No matter what, the growth team should find this core value.

1. Finding the product’s “Aha moment”

The “aha moment” is when a product shines through to its users, when they truly discover the core value of the product — why it exists, why they need it, and what they can get out of it.

Mine user data and feedback to find people who really love your product, and then analyze what similarities they have with your product to find out what value they get from your product that other users might not.

2. Investigation of the indispensability of products

Indispensability survey, how disappointed would you be if this product didn’t work tomorrow? :

  1. Very disappointed
  2. A little disappointed
  3. Don’t disappointed
  4. Not applicable – deprecated product

If 40% or more of the responses are “very disappointed,” that means the product has acquired sufficient indispensability, meaning that the team is in a position to fully drive growth.

The indispensability survey should also include some other questions to help you decide what to do next:

(1) If this product is no longer usable, what will you replace it with?

  1. I probably wouldn’t use any other product
  2. I would use: ______

(2) What are the main values brought to you by this product?

(3) Have you recommended this product to others?

  1. no
  2. Yes (please describe how you would describe it)

(4) Who do you think can benefit most from this product?

(5) How can we improve this product to better meet your needs?

(6) Can we follow up by email and invite you to elaborate further on your answer?

  • The problem with alternative products: It helps you target your main competitors, and often points to experiences that your competitors can offer that your product doesn’t, and that may be what makes them so appealing to users. This feedback can be used to identify features that you should add, improve, advertise, or highlight in order to win over your users.
  • Value questions: Help you discover features you might want to add to achieve that value.
  • Has the product been recommended to others? The team can measure whether the product has word-of-mouth potential and explore how to maximize this potential.
  • The question of who would benefit most from the product: Helps the team target a clearer customer base so it can recommend the product to them more effectively.
  • Product improvement issues: Helps the team identify major issues that are preventing widespread use of the product, and highlights product improvement opportunities that the company itself may not have thought of.

3. Improve the way information is conveyed

A particularly effective and low-cost approach is A/B testing, in which two different message delivery methods are tested in two or more randomly selected groups to determine which one generates the best user response. But it is important to note that although A/B testing tool is easy to use, has certain limitation, but they provide the data for these tools rely on is the surface of the measure, in order to solve this problem, analysis of data must be able to track test object in any of the A/B testing from click to use for A long time behaviour of the entire process.

4. Test for products

Changes to the product itself are a more complex type of experiment that usually requires a lot of work by engineers. During testing, priority should be given to testing changes that have been proven to optimize results and improve the user experience. For time-consuming testing, the team should minimize risk through rigorous reasoning and run more robust tests alongside larger, riskier tests. This allows the team to ensure a balance between aggressive gambles and step-by-step improvements that lead to sustainable product growth

Dig deep into the data

6. Track active user behavior

The first step in collecting and analyzing data is to track key behaviors of users or customers, which can be achieved through event tracking. Specifically, analysts should look for the features that the most active users use the most and any other characteristics they have in their interactions with the product, and can categorize customer data according to different customer attributes.

7. Reposition your product

Qualitative and quantitative data on user behavior and their feedback on the strengths and weaknesses of the product must be collected and analyzed before a significant investment in a growth offensive can be made.

Growth teams strive to dispel misconceptions about products and markets and drive growth based on evidence.