As a social networking site with the theme of photo sharing, Instagram is currently the most mature platform in the world for commercialization. For domestic e-commerce companies and brands that want to expand overseas markets and enhance brand awareness, Instagram is undoubtedly the preferred platform.
Next, I will introduce my selection of Instagram tools to help operate Instagram accounts and improve Instagram marketing from all dimensions, so as to transform fans into customers.
1. Material editing tool — VSCO features: simple operation, rich functions, one station to solve the video and picture material editing.
Instagram is a visual social network, and in order to grow your followers effectively, your posts must be visually appealing first. VSCO is the king of filters, including more than 200 filters. It is easy to make the finishing touch of a picture into a fine product, so as to attract the attention of the audience. In addition to rich filters, VSCO is also a powerful image and video post processing tool, including editing, deformation, contrast, brightness and a range of photo post functions.
Because VSCO is very cost-effective, there is not much budget for content creation for smaller brands. This software can improve the quality of material through simple operation.
Fee: ￥148/ year
Hootsuite, an operational analytics tool
Features: You can view historical data and view your account operation status through customized reports.
Hootsuite is a professional data monitoring tool that supports operation data monitoring across multiple social platforms. It covers social media platforms including Instagram, Facebook, Twitter, LinkedIn, Youtube and Pinterest, enabling brands to monitor their social platform marketing performance on multiple platforms. Such multi-in-one monitoring can better achieve 1+1>2, improve brand operation efficiency. Customizable and history-traceable instant reports provide convenience for brands and businesses to summarize and analyze at any time.
Price: from $29/ month.
3. Instagram marketing analysis tool — GugeeData Features: Multi-dimensional Instagram User Search for Internet celebrities and comprehensive expert analysis reports, and AI filters false fan data.
GugeeData, as a talent analytics tool, aims to provide brands with the most authentic talent data to achieve effective social media marketing strategies. Currently, it supports social media platforms such as TikTok and Instagram. Through GugeeData, brands can find high-quality talent of different levels by combining their target users and budgets. GugeeData’s data analysis report screens and filters the fake fans of the talent, and then deeply analyzes the fan data and grass index of the talent, avoiding the brand’s excess investment in the fake online celebrities.
Price: 299/ month, or 299/ month, or 299/ month, or 10/ report.
Iv. Product sales tool — Bazaarvoice
Features: In the personal signature embedded link, so that fans can directly through the link to online shopping, transformation.
Now Instagram, the most commercially available social platform overseas, offers merchants a catalog feature to show off their wares to fans, but it is still not available for direct purchase. But Bazaarvoice’s Like2Buy link solves this problem for merchants. Merchants can embed this link in their own profiles. All fans need to do is click on the link to select and buy the products they want.
Price: $1,000/ month
The above are the four different dimensions of Instagram operation and marketing related tools for your reference. It is expected to be helpful to brands and cross-border e-commerce companies that want to go overseas to do social media marketing.