Take Pinterest as an example, how to create a marketing account?
1. Pinterest marketing Advantages:
(1) Advantages of target group:
Young + high income: the average age of users is around 35 years old, and the education level is relatively high. More than half of users have annual income of more than 300,000 yuan, and their consumption power is very strong.
High user activity: Pinterest averages 2 billion searches a month, and the average time spent per visit is 14.2 minutes.
(2) Advantages of e-commerce:
Two-thirds of Pins’ posts on Pinterest belong to brands and products.
Pinterest is five times better than any other platform at driving in-store sales, with 93% of active sellers saying they use Pinterest to plan purchases; Eighty-seven percent said they’ve bought things on Pinterest, and 72 percent of Pinners use Pinterest to research and decide what to buy. 52% of users say Pinterest helps them find products they want to buy.
(3) Long shelf life:
One of the most important things on social media is the expiration date of your posts. This is one of the defining factors of social media marketing.
The length of a post, to a large extent, determines how many people can see your post, which in turn determines your conversion rate.
Ii. Key points of Pinterest marketing:
(1) Pins
Pins are posts on Pinterest. A Pin is usually composed of a picture, a link to an external web page (product page, landing or sales page, article page, etc.) and a few short sentences of description, which needs to be categorized into the board it belongs to when it is published.
(2) Overopening of account number
Of course, it is easy for a computer to open multiple accounts at the same time to be detected by the platform for association. Therefore, we can use Juxiang cross-border fingerprint browser, bind the login software to proxy IP, and create an independent fingerprint browser environment to easily realize association prevention.
(3) Report Pin: that is, feedback a Pin to the platform. Either it’s a junk pin or you don’t want to see the pin or the pin infringes on your intellectual property.
Embed: Create a button or widget with a few simple codes and add it to your site. Visitors can comment on the Pin directly on the site, etc.
Save: formerly called Repin. Click Save to Save the Pin to your Boards (equivalent to forwarding), but the Pin will still display its original description, link, etc. For a Pin from someone else, you can see how many people saved it and what board it was saved to.