AD component types

For individual developers, cash is a very attractive thing. Hard to develop online a thing, if even the server money can not earn back, it is conceivable to the developer’s blow. To support individual developers, wechat mini programs provide an advertising component that qualified developers can tap into to make money for themselves. Wechat provides the following types of advertising components:

1. The Banner ads

Banner ads are very common in all kinds of media news. The diagram below:

2. Incentivized video advertising

The AD encourages users to watch the entire AD video, as shown below:

3. Interstitial ads

This kind of AD is the kind of pop-up AD that annoys us, as shown below:

4. Post ads before videos

This is the 10-second advertisement in front of a long video, as shown in the picture below:

5. Video ads

This is a pure video advertisement. Different from the above incentivized video advertisement, there is no incentive to encourage users to finish watching the advertisement. As shown below:

6. Grid ads

This is to pop up several boxes for the user to choose and click, as shown in the picture below:

7. Native template ads

Such templates are pre-defined by wechat for developers to access, as shown in the picture below:

Advertising component effect

So many kinds of advertising components, to say the effect? The most effective, according to many developers, are video incentive ads. Because they encourage users to watch them, the ads are much better, and developers can make a lot of money from them. But this kind of advertising is also more difficult to do, unlike other advertising, vacate an advertising space, put the advertising code on the line. The challenge is getting users to stay through the ads. The general approach is to give certain benefits, such as: after reading the incentive advertising let the user draw a prize; Alternatively, a system of points could be set up in which users are given points after viewing an incentive AD, and those points can be redeemed for some equity. In a sense, incentive advertising is to grasp the user’s psychological expectation. Incentive advertising tends to choose the right stimulus. From the user’s point of view, before clicking on an AD, he has a psychological expectation and needs to know what he can get. It’s important that users weigh in on the revenue and whether the 15-second AD is worth it. It can be said that motivational video is the magic tool for creating wealth. The industry often appears several people’s team, monthly income million miracle.

How to access incentive advertising

1. The first step is to open the traffic master

What kind of small program can open flow master? First of all, the independent user number of small program should exceed 1000 people, meet this condition of small program to open the main function of traffic.

2. Create motivational video advertising space

As shown below, create an incentive video advertising space in the background of a small program. Note: there are several places that need to show motivational videos to create a few advertising Spaces, so that the subsequent data analysis is easy to do.

3. Get the AD code

After creating the AD slots, we get the following list of AD slots:Click the “Get code” button to get the following code:

4. Insert the AD code into the applet

Here is also not difficult, the key is to understand the incentive video advertising process below.Specific implementation can refer toThe official documentation. For those of you using UNI-app development, please refer to itThis article.

Pay attention to the point

There is a natural conflict between user experience and commercialization. We must take into account the balance when we choose the scene to insert, can not blindly pursue advertising income and constantly improve the threshold of the use of small programs, affect the user experience, resulting in user loss. We should properly set up trigger scenes, control the amount of incentive videos, and find a balance between user experience and commercial realization.