About the UI
For those who learn UI design for the first time, there may be some concerns about what UI does, or whether they can successfully switch to such a position. Today, we will focus on what UI does, and what detours to learn UI need to avoid.
1. What does UI design do?
Baidu Encyclopedia defines UI design as follows: “UI is the abbreviation of User Interface. UI design refers to the overall design of human-computer interaction, operation logic and beautiful Interface of software.”
We generally refer to UI visual design, mainly responsible for the color, layout, icon, font design of APP, Web, H5 and other pages. But as the Internet continues to grow, purely visual work has begun to decline.
UI designers are required to understand interaction design and product knowledge, namely User experience design, known as UE in China and UX in foreign countries (full-stack designers even need to understand code). The final product of UI design is high fidelity visual draft + page annotation + cut map.
2. What are the detours in UI design?
1) No distinction between primary and secondary
This kind of mistake is to look at the past, do not know where the eyes should stay, every content has done a lot of effects, every content wants to stand out, every place is eye-catching. Or every place is very drab, colour is same, do not divide the circumstance such as distinction. This unnaturally diminishes the viewer’s focus on the character, typically taking over.
Therefore, before doing, designers should think clearly about what is the most important content and what they want to let visitors see, what is less important and what is needed again and again, and then emphasize the main content and weaken the secondary content by means of location, size, virtual reality and color, so as to form an orderly whole picture.
2) The color is not uniform
Nightclubs will use dark purple lights, giving people an ambiguous feeling. The hotel uses warm color carpet and curtain, let a person have warm feeling. A tragic film tends to deal with the tone of the very dark, depressing people. Similarly a good picture must also have a unified tone, so as to create a certain atmosphere.
3) Different styles
Each picture should have a unified style, just like a soldier, when the selection of height, age, cultural level have a unified standard, to the army everyone uniform dress, unified pace, so as to have combat effectiveness. If people of different status are put together temporarily, it is a miscellaneous army, and will retreat without a fight when there is a real war.
If you choose more than 6 fonts in the same picture, and each font style is inconsistent, it completely has the temperament of washing, blowing and cutting, which greatly reduces the quality of the brand. At the same time, the inconsistent style also causes the difficulty of reading. When the screen content is too much, but it is chaotic, the viewer will often give up reading.
