In general, we divide the business types of the company into the following types:

  • 2C, to Customer, refers to the business that sells the company’s products or services to an individual. Usually, the individual who makes the purchase decision is also the user of the product or service. For example, businesses like BAT that have made their fortunes are geared towards individual customers.
  • 2B, to Business, refers to the Business facing enterprise customers, that is, the company’s products or services are sold to enterprises. Generally, the management of enterprises who make purchase decisions are not the users of products or services, but the grass-roots employees of enterprises. For example, the main businesses of Oracle, IBM, Huawei and ZTE are all targeted at enterprise customers.
  • 2B2C, to Business to Customer, refers to the Business for enterprise customers and individual users. That is, the company’s products or services are first sold to the enterprise. The purchase decision is made by the enterprise management, but the external individual customers, not the grass-roots employees, use the products or services. For example, a company produces smart robots that are sold to corporate customers such as libraries and museums, but are ultimately used by readers or visitors.

How do different types of business affect your job search? The type of business determines the distribution of power within a company. Customers and users of 2C are all individuals. What individuals value most when making purchase decisions and evaluating the use of products or services is the cost performance of the products or services themselves. The customer of 2B is the management of the enterprise. When making a purchase decision, they do not only consider the product or service itself, but also influence the decision including interpersonal relationship or alliance, etc. The product or service can be passed the pass line, and the internal employees who really use it have no decision-making power, and the use of evaluation does not affect the purchase decision. 2B2C is the balance of these two cases.

If the product or service itself has more influence on customer purchasing decisions and user usage evaluations, then the person in charge of product or service development within the company has more power. On the other hand, if it is networks or alliances that influence customer purchase decisions and user reviews, then power within the company is concentrated in salespeople or management. Power is directly proportional to benefits. The more power you have, the more material and spiritual rewards you can achieve. Otherwise, you tend to become expendable or replaceable.

Ultimately, human society is based on power. Whether you’re good at products, management, technology or marketing, we need to prioritize companies that play to our strengths so that we can have more power. The closer you are to the customer, the better chance you have of getting value. The closer you are to the user, the more opportunities you have to improve your ability to serve the user well. Of course, the above analysis can be established on the premise that the company is in the demand-side market, there are many companies that can provide the same type of products or services, and the market competition is fierce. If the company’s product or service is unique and completely in the supplier market, then the people who master the core technology will have more power. Science and technology is the primary productive force!

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