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1 | How to apply for wechat official account
Enter the official website mp.weixin.qq.com can follow the prompts to apply for registration.
2 | Difference between service number and subscription number
Only organizations or companies can apply for service numbers, while anyone can apply for subscription numbers.
Content published by a service number can be hyperlinked (and external), whereas a subscription number cannot. The service number can only be pushed four times a month, while subscriptions can be pushed every day. In addition, the service number can also open enterprise wechat payment.
According to statistics, subscription accounts attract more fans than service accounts (because they can be pushed more times). The service number each message will be like chat information, appear in the chat conversation list, the advantage is not easy to let fans miss information, the disadvantage is that every push may drop fans (because it is too easy to take off).
If it is to do e-commerce, or to provide enterprise services, you can use enterprise authentication to open a subscription number, accumulate a certain number of fans, and then upgrade to the service number.
3 | Use music and video
If you want to add music to the article, you can easily upload it yourself, or provide it online through wechat.
However, the video will be a little more troublesome, whether you upload the public account media library, or use Tencent video, you have to make preparations in advance, because the review of the video itself may take one or two days.
4 | top public number
The public account can be set to the top, click into the information page of the public account, in the receiving article push below, you can choose to open the designated public account. This way you can quickly find your favorite subscriptions.
5 | Custom menu at the bottom of the public account
After entering our official account, you can see the bottom menu. The bottom menu of the service number can be set to jump outside the chain, and the subscription number can only set the article link inside the public number.
6 | Set automatic reply
After opening the public account, remember to set up the automatic reply after being concerned. In the public account background left – function – automatic reply.
In addition, there are keyword replies. For example, if you reply “Director” in the background of watermelon Design and Research Institute, you will receive the wechat QR code picture of the director.
Keyword reply is also a very good fan function, because in the background input keywords must first pay attention to the public number.
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7 | List of selected articles from previous issues
You may have seen a lot of official accounts with “past picks” and other articles on the bottom menu page.
This is through the public account background function – page template to set, after copying the bottom of the middle link to the custom menu.
8 | wechat store
Wechat recently launched a function (service number only) — wechat stores can be directly upgraded to wechat mini programs.
Advantage is low cost can have their own small procedures, disadvantages are not full of functions, use is not too friendly.
9 | Article reprint authorization
Original content of the public number must write a “notice to reprint”, which write clearly reprint specification requirements. This is very useful for legal rights protection, or appeals within the public number.
Remember not to fluke the ball, others must be concerned about this to write a copyright notice, you can not ignore ah. What a loss of face if the article is reported to be deleted.
Operate the
10 | regular group
If you don’t want to publish your post immediately after you’ve written it, click the Save and post button and select “Send regularly.” However, wechat official accounts can only be set one day in advance.
For example, because we are a service number, we do not want to affect subscribers every time we push. Some service numbers are sent at an inexplicable time and are pushed in clusters, so they are particularly easy to be removed.
So we set it at 9:00 a.m. Monday, the first day of work, which is a time of high morale and excitement, and people are relatively used to it (SMILE, I guess).
Of course, if you are a late night canteen, or emotional stories, it may be appropriate to push at night, especially if it is aimed at the young people in Beijing, Shanghai and Guangzhou who are prone to insomnia. Because late at night is the perfect time for a bowl of chicken soup.
CRM and Marketing Tools
Houst Weixinhost.com is a wechat public account application store, which can carry out wechat marketing and fan management. There are many applications, such as targeted red packets of fans, invitation code to increase fans, check-in lottery, voice in moments of friends, Turing robot (if you have ever found a public account background using a robot to chat with you, that is it) and so on.
12 | mobile phone check the public number background
In order to keep tabs on fans’ comments, and can’t stay in front of the computer all the time, how to break?
Then download a mini mini. You can also log in multiple wechat public accounts at the same time. It’s a lot easier to respond to messages.
App Store search public number assistant, can appear a lot of similar tools. Micro small treasure and new media butler are among them quite good.
13 | Form information collection tool
Jinshuju.net is similar to Maike, but with a cleaner design style and richer theme templates.
They can be useful tools if your company needs to do customer research or surveys. For example, at the bottom of the article, our membership application form is made with gold data.
14 | Article search on wechat platform
If you want to see the whole wechat platform within the article, in addition to directly use the default wechat search tool directly search, you can also use Sogou wechat to search weixin.sogou.com, please operate on the computer side.
15 | search for articles in number
Some public number because of the article and classification more, this can use the new list of articles in the number search function newrank.cn, find the first screen of the official website “number search”, and then go into binding their own wechat public number can be set.
So search for any keyword, you can search to the relevant article.
16 | Articles published on other platforms
For new media operation, although we expect subscribers to gather in the wechat public account, we may have to do a lot of work to guide traffic in the early stage. For example, there are many people who pay attention to us from simple books, zhihu and digging gold.
For corporate brands, but also conducive to SEO (search engine optimization), after all, published in the public article is a closed circle, if you want to Baidu or Google can search, or to cast a wide net.
Here’s a list of the platforms we’ll be launching on.
Official blog, Jane book, digging gold, Zhihu, UI China, station cool, Mono, Sohu, a bit of information, today’s headlines, 100, Penguin media platform, Weibo and so on.
There are two others we haven’t registered yet, but they are also very good. One is Suying.com, which has very good content and is suitable for new media operators and advertising people. It is also a recruitment platform. Another is Meihua, an information center for marketers.
Layout related
17 | Develop your own style
When we read the official account, we not only see the text content, but also expect to have the visual enjoyment of reading.
Master two basic secrets. First, coherence. The layout of the whole article should be consistent. The font size should not be 13px or 16px, or the line height should be 1.5 or 2.
The second is to do subtraction, now there are a lot of typesetting tools, but some small series may be easy to add a lot of styles to it, which is not good, so “rather simple rather than disorderly”.
Then the design of a public account exclusive head or tail is also very necessary. For example, we generally put on the top of the concern about the public number GIF, as well as the tail of the public information and copyright ©️ statement.
18 | article layout tools
Probably many people have used Xiumi, here is to recommend another tool new media manager xmt.cn.
In addition to what has just been introduced above, new media Manager can be used as a background management App on a mobile phone, but also as a plug-in. It is more convenient than Xiumi that it appears directly on the public page after installation.
There is a companion with similar functions, but because I have been used to the new media housekeeper, so I did not install this. You can all try it.
When the style center is launched within the article, the left side will change directly to the style function. But I rarely click on this, because the common functions are very simple, usually just use it to round the corner, or reduce the width of the image.
Others are often right – click to review web elements, adjust CSS in code and then save.
19 | Review element modification styles
If you see a style that looks good, try right-clicking the page and selecting the Review element.
I use the default font for large chunks of text. Sometimes serif fonts are used, as in this example.
You can copy the font directly from the web page, paste it into your official account article editor, and then continue to write, the full text of the font.
Font-family: optima-regular; font-family: optima-regular; It’s optima-regular. You can select this element and add it to the font family.
Note: You can also modify line-height, letter-spacing, box-shadow background shadow, font-size font size, border-radius rounded corners… And so on.
20 | Slide left and right, up and down
Occasionally we use the left/right swiping effect, as in the image below, to see more.
This one is in 135editor 135Editor.com, go to the Text Tab, and then scroll down to find it.
21 | Modify the QR code style
If you dislike the default public qr code, you can use forage tools to beautify cli.im.
There is a special function to generate wechat public number, input the public number ID can be. You can also customize two-dimensional code color matching, rounded corners and so on.
22 | Pictures, poster design materials
For photography, Pexel pexels.com or Unsplashunsplash.com is free.
Designs can be made using our repository Uirush uirush.net. Click on all categories, there is a flat category material.
23 | video to GIF
You may sometimes want to insert a GIF of a part of a video into your article.
Mac users can download a GIF Maker Movavi from the App Store. It can record video directly to GIF format. If it’s too big, use Photoshop to compress it.
For Windows users, use AnimateGif, KMPlayer, or QQ video.
24 | Video shooting and editing
If you want to record a video or Vlog or something like that, you can use Vue or cat cakes. You can search and download it in the mobile App Store. They all have nice filters and preset motion effects. Preferably with a mobile phone camera stick, shake – proof.
There will be a tutorial on how to use Vue to shoot videos quickly and cheaply.
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