Google Developers Conference 2021, an annual tech event, will be available online on November 16. Develop as One with a keynote and over 900 minutes of technical know-how.
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It covers 18 Google product lines
More than 70 technical presentations
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As Chinese developers and entrepreneurs shine on the world stage, Google has invited a number of key industry partners to Develop as One for an online discussion. Partners discussed the successful experience of technology enabling ecology and global expansion. Google is also honored to provide comprehensive support and services for developers from all dimensions to help partners grow and build global technology ecology.
In “Google’s Approach to The Sea with Pan-Industry Partners — Growth, Innovation and the Future”, technology partners from various industries and stages of development sat down with the Head of Business Development at Google Play to talk about how companies in the global marketplace are constantly building great products for today and the future. Seek growth and innovation.
Wu Zengying, general manager of Overseas business department of Kingsoft office, said that kingsoft office has been favored and supported by many overseas users. In the past ten years, Kingsoft office has been committed to upgrading the office scene. Whether domestic or overseas, users are looking for user-friendly products and value upgrades. From overseas marketing strategy, Google Play distribution, to product optimization and business operations, we work closely with Google. The performance insights provided by Periodic meetings of Google help Kingsoft office to improve product experience, promote user growth and further operation optimization.
Chen Shanshan, head of China Literature’s overseas business, shared that up to now, China Literature has authorized physical books and digital publishing to the United States, The United Kingdom, Japan and South Korea, Thailand and other countries and regions, covering 7 languages and more than 700 authorized works. At present, there are more than 100,000 overseas authors and over 200,000 overseas original works online. In terms of the development stage of online literature, China Literature Group started from the Chinese market and expanded to the broader overseas market. With the support of Google, its business model has also made targeted adjustments in the overseas market and developed faster and faster. For example, Yuewen uses the Freemium function of Google Play to create an innovative business model — that is, users view content first and then pay for it, replacing the mainstream Premium in overseas markets, that is, pay first and then get content, to better meet the needs of overseas content users. The mission of Yuewen is to “keep good stories alive”. Chen Shanshan believes that the current overseas market is still in the early stage of traffic and story accumulation, and expects more good stories to be discovered in the future.
As a global IoT development platform, Toggle Intelligence has been growing rapidly for the past two years. Yang Yi, Co-founder and COO of Doosmart.com, said that as one of Google’s first licensed solution providers, DooSmart.com has successfully expanded into the global voice market by leveraging Google Assistant’s strengths in search and machine learning to help customers make their products smarter. In the future, Doosmarthopes to work with Google to empower end users of the Internet of Things with technology and join hands with more developers to continue building a thriving global ecosystem for the Internet of Things.
“Google firmly believes in the empowerment of technology and ecology, and we will continue to Develop as One developer ecosystem with partners from all walks of life to achieve growth and innovation, “said Zhao Yijiang, head of business development for Google Play China, during a discussion with the distinguished guests.
Guests remotely connected: Zhao Yijiang, head of Business development of Google Play in Mainland China, Wu Zengying, General Manager of Overseas Business Department of Kingsoft, Yang Yi, co-founder and COO of Doodle Intelligence, Chen Shanshan, head of overseas business of China Literature Group (from left to right, from top to bottom)
Later, Meng Hao, vice president of Mobile application industry in Google China’s Key Customer Department, released and shared Google 2021 Mobile Application Globalization Guide in depth. Google 2021 Mobile Application Globalization Guide is a report on mobile application globalization industry in China jointly launched by Google, Roland Berger and DAGUan Capital. This guide aims to provide the latest analysis of vertical opportunities, strategies for app operation, growth, and commercialization, as well as a wealth of mobile application globalization cases to help mobile apps go global.
“Over the past decade, thanks to technology and talent, Chinese developers have made great strides in the process of globalization, and their products have been recognized by more and more global users. The globalization of Chinese apps has gone through three stages and gradually found a steady growth path,” meng said. From a macro point of view, the global mobile app market still has significant room for growth in the future. 2011 was a tool-first year, with Chinese app downloads growing rapidly around the world. In 2016, multi-point flowering, the realization mode gradually run; Since 2019, it has entered the leading category of subdivision, and the subdivision vertical category has been ranked Top 10 phenomenon-level applications in the world. Over the past few years, Google has been fortunate enough to help partners from all walks of life, at all stages of their development, go from zero to one and grow from one to 100 in the process of globalization. With Google 2021 Mobile Application Globalization Guide, we hope to provide Chinese developers and enterprises committed to overseas expansion with the latest analysis of vertical opportunities, application operation, growth, and commercialization strategies, as well as a wealth of mobile application globalization cases, to help more mobile applications reach the global market.”
Google is committed to promoting DEI (diversity, equality and inclusion). During the event, local developers and Google shared how DEI empowers the industry, developers and users to build a diverse ecosystem.
Tiff Tang, head of Game strategy for Greater China at Google Play, and Srikant Varadaraj, head of overseas business development at Habby, Li Mai, the mastermind of IGG’s “Princess of Time”, conducted in-depth on-site communication.
Three starting from the actual experience, share the game company how to collection dimensions focus on products and distribution strategies, inclusive multicultural image constantly, spread the positive energy, so as to experience the content planning, screen, team structure, such as collection practice, and accumulated brand and enhance the international competitiveness for the company.
Embrace multi-gamers, deepen global sailing
“Technical change” regards “industry”, these information accessible from the company senior information barrier-free engineer, at the same time itself is a disability in terms of challenges facing developers – Wu Yiming Sir, they are introduced how to use Google technology to build a more high quality product, meet the demand of the user a variety of barrier-free, enhance the user experience. According to third-party data, more than 15% of the world’s population faces challenges related to disability, and more than 200 million people in China have access to accessibility. Zhong Yu, a accessibility engineer at Google, said, “Accessibility technology not only embodies humanistic care, but also truly changes users’ lives. It makes sense for Google to provide accessibility Codelab and related API documentation to support more developers to optimize their products for accessibility. We want everyone to be able to use and enjoy the convenience of the Internet. We are committed to making this vision a reality and we hope to work with you!”
In the section titled “Building a Diverse, Equal and Inclusive Workplace Environment”, Zhang Yan, Strategic account manager of Google and Zhang Wei, Market research manager of Google Greater China, shared a number of community activities conducted by Google employees to promote “diversity, equality and inclusiveness” inside the company. For example, Google launched the Disability Alliance, which aims to help people with disabilities in society to obtain clearer career development plans and promote a more integrated work environment. The #IamRemarkable program, which aims to empower everyone to better identify with themselves and speak up about their accomplishments, has reached 250,000 people and 800 companies and organizations.
In addition, Shen Qiang, Head of Developer Relations Ecology in China at Google, Ma Ping, Product Manager of Ctrip, Ye Nan, Mobile architect of Orange China Lab, and Tang Songlong, General Manager of Open Source Technology discussed how to better work with the community to build ecology and help developers in the future. According to Shen Qiang, the Google Developer Community (GDG) currently has 36 Google Developer experts (GDE) in 27 cities across China. Each year, more than 100 events are held to interact with hundreds of thousands of developers in various ways and raise awareness of advanced technologies. Improve the professional skills of developers and the economic contribution of enterprises.
Ma Ping shared that the meaning of the existence of developer community is to build and share, and developers can learn, communicate and grow together is the goal of all efforts. Ye Nan is a new Google developer expert. Google developer experts are different in their fields and specialties, but they all want to help developers grow and help their companies succeed. As a practitioner in the open source industry, Tang Songlong hopes to make more developers and enterprises understand and use Google open source technology by using GDG, and to help enterprises improve their core technology capabilities by using open source technology.
“China is one of the largest and fastest growing developer markets in the world. “It’s an honor to work with local startups and industry giants to build exceptional products.” “We are committed to supporting developers to build great products for today and tomorrow,” Jason Titus, Vice president of Global Developer relations at Google, said at the event. “Whether it’s building big-screen apps with Android 12, deploying machine learning models with TensorFlow, or building new augmented reality experiences with ARCore, we want developers to move forward with confidence and collaboration.” In this regard, Lu Yunsheng, general manager of Google Beijing R&D Center, summed up the exchange activities: “The rise of China’s digital economy is closely related to our Chinese developers. The theme of Google Developer Conference is Develop as One, which expresses Google’s hope to bring developers together to create opportunities and common development. To work together with Chinese developers and businesses to build beautiful communities.”
