2020 Tmall Double 11
Tmall Double 11 years, Ali business operating system into the digital native era
The 2020 Double 11, with the participation of the whole society, has become a global super-scale digital innovation project. Supporting 2020 Double 11, is the new Alibaba digital native business operating system.
Digital native, including cloud native, AI native, blockchain native, IoT native, 5G native and other new technologies. Digital native business operating system strengthens the infrastructure layer represented by cloud computing, opens up the digital innovation middle layer including business, data, intelligence and collaboration, and then realizes the full online and digitalization of the upper full-link business elements. Digital native business operating system accelerates the circulation of business elements with the ability of instrumentalization and productization, and realizes the technical construction method of standardized and modular assembly, which can not only greatly improve efficiency, but also open up more innovation space for the society and allow more new commercial species to emerge.
Alibaba digital native business operating system
The 2020 Singles’ Day is the most high-tech event in history. Ten cutting-edge technologies will be applied in 2020 Double 11 on a large scale, including the launch of logistics robot Xiaomanass, live and real-time translation in 214 languages, liquid-cooled data center that saves 70 million kilogramme per year, ali core system of comprehensive cloud biobiotics… There are both original commercial innovations based on digital technology and basic technological breakthroughs leading the era.
Among the top ten cutting-edge technologies, commercial AI has gone deep into manufacturing, shopping, consumption and logistics, making this year’s Singles’ Day smart. In manufacturing link, “industrial visual AI” has been launched in many textile and garment factory, can automatically complete the raw material, fabric, finished cloth, garment production quality inspection work, all of them, and the small diameter of 10 points to a human hair, the size of the defects can be accurately identify recognition accuracy rate more than 90%, far above the human level, efficiency is improved 5 times, We will accelerate the double 11 production and manufacturing.
Every second in the studio was a source of technical pride
The platform must synchronize the voice, picture and product information of the anchor to millions of consumers in a wide range of distribution within 1 second to ensure that the latter can get a consistent, real-time and high-level audio and video experience, as well as the credibility of commodity transactions (especially seckilling). At the same time, the same problem also exists in the large-scale real-time and highly parallel content e-commerce interaction represented by entering the live broadcast room, completing the purchase transaction, grabbing red envelope/point praise.
In order to further optimize consumer experience and reduce delay, Alibaba attaches great importance to investment in audio and video technology, including audio and video calling, low delay live broadcasting, S265 codec, real-time intelligent scheduling, self-learning participation system, etc. In particular, GRTN’s new generation of multimedia transmission network will be “applied for the first time in large scale in live streaming e-commerce with goods” in 2020 Double 11. The delay of live broadcast is reduced from 3-5 seconds in the past to less than 1 second. The extremely low interaction delay brings about qualitative improvement of live broadcast content and interactive experience, and forms a better interaction effect between consumers and anchors.
Double 11 eve this year, Taobao home page substantially revised. In user scenarios such as information flow, search, juhuasuan, conference and live broadcast, the number of intelligent computing calls has reached hundreds of billions of times per day. The breadth of consumers’ interests has been significantly expanded, opportunities for all kinds of businesses are becoming more diverse, and the incubation period of new products is shortening.
In addition, various basic intelligent technologies have been applied in Taobao on a large scale, with daily usage reaching hundreds of billions of times. In the field of visual AI, Bealitao currently supports image and video retrieval of hundreds of millions of products. Natural language learning (NLP), real-time machine translation, semantic recognition and other technologies are also used in the store, real-time translation, product evaluation and analysis and other key links.
In information search, recommendation and marketing, traditional machine learning mechanisms constantly fit user behavior. Cognitive intelligence provides greater discoverability and richness. Intelligent technology flows in Alibaba’s economy like water, and the cognitive intelligent engine helps consumers make better choices. New and good products become popular styles.
Mobile taobao barrier-free upgrade, hearing-impaired users experience live live subtitles
Livestreaming has become a new favorite of hot search. In order to make the hearing-impaired users equally use this shopping and social networking method, the information barrier-free team of Taobao, together with the Livestreaming team of Taobao Technology and the speech lab of Dharma Academy, will convert the host’s voice into real-time subtitles and display them on mobile phones based on ASR technology. Let the hearing-impaired friends for the first time “hear” Li Jiaqi’s “OMG! Buy it! Buy it!” .
Business platform: The largest number of business in history participated in Tmall Double 11 through central Taiwan, helping to promote the smooth as silk
In order to ensure the smooth, efficient and stable trading links under the twin peaks, Alibaba business platform continues to improve the performance of asynchronous task scheduling and reduce resource costs through whole-link system optimization and guarantee plan. On the basis of helping the main website of Taobao and Tmall to realize the new promotion methods such as red envelope merger, live broadcast second killing, and Taobao change, it also successfully supported the first participation of local life, Intime, Kaola and other businesses of Double 11 to realize the resonance of economic promotion business and improve the overall shopping experience of consumers.
At the same time, based on the thinking of the transition, this year will also be big business platform to promote ability of digitization, automation, and intelligent open to more business, which greatly promote the front desk business team can accurate accounting capacity requirements, many departments need to a person, can go up big inducing data preheating key to promote work, greatly reduce the staff and the investment of time.
During the past Singles’ Day, Alibaba students wanted to conduct questions such as “Which products and channels performed better than in previous years?” The seemingly simple operation analysis involves a large amount of data calculation and multi-dimensional cross analysis, all of which need a lot of time and cost to realize. The new generation of data technology processing framework — “Stream batch Integration” realizes the data processing and analysis of “full link, full dimension and full real-time”, which can help Ali primary and secondary students timely find and analyze problems and realize real-time operation decisions.
“Stream batch integration” in technology, even if it is multiple computing processing mode, only need to write a set of code can be compatible. The calculation speed is 1 times faster than other frameworks, 4 times faster than the query, and 4-10 times faster for the young students to build data reports. At the same time, due to the “integration” feature, it can realize the complete consistency of real-time and offline data.
In the case of the largest amount of data in history this year, the new generation of data computing and processing framework — “stream batch integration” directly saves half of the resource cost, and truly realizes “fast, accurate and economical”.
MaxCompute supports concurrent computing of massive data in double-11 scenarios, and is expected to grow by more than 50% year-on-year in 2020. Among them, the amount of single-day data calculation will continue to increase by 300PB in 2017, 600PB in 2018 and 900PB in 2019, and surpass eb-level on singles day this year. The number of daily computing tasks will exceed 10 million after 3 million in 2017, 5 million in 2018 and 9 million in 2019.
Cloud native real-time data warehouse was first implemented in the core data scene of Double 11 on Tmall
Real-time Flink+ MaxCompute Interactive Analysis (Hologres) real-time data warehouse realizes the real-time commerce of the whole link and the massive data processing capability of millisecond level, bringing more intelligent consumption experience for merchants and consumers. It provides a strong guarantee to cope with the traffic surge peak of Double 11, supporting businesses including double 11 real-time live broadcast room, intelligent recommendation, Ali Mom data platform, international station data platform, Cainiao data platform, UmENG + global data analysis, CCO intelligent customer service, new retail data platform, Kaola, Ele. me and other businesses.
Smart customer service will now make “video calls”, offering multi-modal interaction
The hotline’s target for outbound calls on Double 11 is 1,000 million on the day and 300 million on the day. The target of incoming call is 60% average monthly satisfaction and 5.4W daily labor transfer.
The hotline xiaomi launched multi-mode interactive service capability on Double 11 this year, which can answer users’ video calls. Hotline Xiaomi pilot multi-mode interactive service of audio and picture synchronization for activities with low satisfaction and purchase guide. This function will be open to some users, users in the hand for applications such as choice more modal call, you will be able to chat with robot based video, video interface is used to display the content of the topic to chat, such as when the user information to promote activity rules, a red envelope using methods and so on, small honey can contrast images, hold users find corresponding interface, told the rules, Greatly alleviate the low efficiency of voice telephone in the past.
The multi-modal upgrade of Xiaomi is built on the Spoken Positive Dialogue (SPD) platform of Damo Hospital, and realized with the help of the multi-modal dialogue interaction capability of Damo Hospital. Intelligent customer service that can make video calls has a wide range of applications in the future, including online e-commerce shopping guide, personal life assistant and so on.